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Perception in professional communication

Perception in professional communication. DR/FATMA AL-THOUBAITY SURGICAL CONSULTANT ASSISSTANT PROFESSOR. To prevent misperceptions & misunderstanding . To be more persuasive. Perception.

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Perception in professional communication

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  1. Perception in professional communication DR/FATMA AL-THOUBAITY SURGICAL CONSULTANT ASSISSTANT PROFESSOR

  2. To prevent misperceptions & misunderstanding . • To be more persuasive.

  3. Perception • The process of selecting ,interpreting information in order to give personal meaning to the communication we receive.

  4. The perception process • Selection. • Organization. • Interpreting.

  5. People develop their perceptions based on their background,values and experiences.

  6. Selection • Sorting of one stimulus from another (deletion).

  7. organization • Categorizing of stimuli in our environment in order to make sense of them.

  8. Interpretation • Assigning of meaning to stimuli.

  9. Selection • Selective exposur. • Selective attention. • Selective retension.

  10. organization • Closure (filling in details to appears complete ). • Proximity (the grouping of two or more stimuli that are close to one another. • Similarity (the grouping of stimuli that resemble one another in size,shape,colour or other traits.

  11. Interpretation • Based on past experience (the more familiar the less ambiguous). • Based on new situations (others may not always agree with you & almost every issue has many sides. • Based on other openions (our perceptions are often altered or influeneced by how and what others communicate to us.

  12. How to prevent misperceptions and misunderstanding • Avoid use of equivocal terms (words with more than one meaning). • Avoid use of professional jargon • Use simple ideas. • Use simple words. • Recognize the differences in cross-cultural styles of speaking. • Avoid stereotypes:elder people can not hear well.

  13. Women talk more • Establish connections. • Establish good will. • Show support. • Establish community.

  14. Men talk in style • Focuses on the task at hand. • Focus on reporting. • Focuses on asserting control over the situation.

  15. Using feedback to verify perceptions

  16. The five important points to be more persuasive • Anticipate different perceptions. • Be aware of stereotypes . • Ask for feedback. • Provide feedback. • Evaluate your level of trustworthiness,competence and personal dynamism as perceived by others.

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