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Intergenerational influences on the financial behaviour of young adults. Boglárka Zsótér Corvinus University of Budapest EMAC Regional Conference, Belgrade 12th September 2012 Supervisor: Anrdás Bauer, PhD. Agenda. Research questions Theoretical background Proposed research methodology
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Intergenerational influences on the financial behaviour of young adults Boglárka Zsótér Corvinus University of Budapest EMAC Regional Conference, Belgrade 12th September 2012 Supervisor: Anrdás Bauer, PhD
Agenda • Research questions • Theoretical background • Proposed research methodology • Summary
Research questions Discovering and understanding the key intergenerational factors and dynamics which form and influence youth’s financial behaviour • How can we interpret the different ways of intergenerational influence on youth’s financial behaviour? • What is the nature and extent of intergenerational influence on youth’s financial behaviour? • What can we say about the dynamics of intergenerational influence with using the family communication patterns? • What kind of relationship exists between the oblique and vertical intergenerational transmission? • What kind of role do the psychological factors playin this process?
Financial behaviour of young adult’s • Focus on outcomes • Different definitions • Responsible Financial Behaviour (Perry & Morris, 2005; Danes et al, 1999) • + Financial Attitudes and Materialism (Yamauchi & Templer,1982; Richins & Dawson, 1992)
Intergenerational influences • Vertical – Oblique- Horizontal (Trommsdorff, 2009) • Outcomes –Process- Direction • Consumer socialization • Role of parents and schools
Role of parents • Parental practice and teaching • Modelling of behaviours • Rules and monitoring • Parental lenience • Giving allowance • Direct communication (Shim et al, 2010) • Transmission of financial behaviour • Transmission of financial attitudes • Transmission of materialistic values • Family communication patterns (Carlson et al, 1990)
Role of psychological factors • Emotional Intelligence • Locus of Control • Future Orientation • Delay of Gratification • Mediator of FCP (Farahati et al, 2011; Keaten-Kelly, 2008)
Role of financial education • Importance of financial education programs • Improving knowledge, attitude and behaviour • Pre- and post-tests • Long-term effects • Focus on attitude and behaviour • Case of Hungary
Research method • Mixed method • Quantitative survey • Qualitative in-depth interviews • Interpretative approach • Paired sample → Outcome →Process
Summary • Integrated research framework • Interdisciplinary approach • Mixed and interpretative method • Static and dynamic results