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Module 7. Alysha Zimmerman. Introduction. Comparables. Growth Rate. Two different growth rates 2013-2016 – 1.2% 2017-2019 – 2% Growth Rate increases from 1.2% to 2% industry as a whole is projected to grow only 1%
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Module 7 Alysha Zimmerman
Growth Rate • Two different growth rates • 2013-2016 – 1.2% • 2017-2019 – 2% • Growth Rate increases from 1.2% to 2% • industry as a whole is projected to grow only 1% • the industry giants should eventually recover from this change in consumer preference Change in Consumer Preference