1 / 8

Sony & Sharp: LCD Fallout

Sony & Sharp: LCD Fallout. Chris Saraceno Patrick Guin Patrick Lunney Jake Brobst Adam Trinh. Background: Sony & Sharp. Sony Fifth largest media conglomerate Headquartered in Tokyo, Japan World’s 3 rd highest shipment of flat screen TVs from April 2010 to June 2010 Sharp

julio
Download Presentation

Sony & Sharp: LCD Fallout

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Sony & Sharp: LCD Fallout Chris Saraceno Patrick Guin Patrick Lunney Jake Brobst Adam Trinh

  2. Background: Sony & Sharp • Sony • Fifth largest media conglomerate • Headquartered in Tokyo, Japan • World’s 3rd highest shipment of flat screen TVs from April 2010 to June 2010 • Sharp • Multinational corporation that creates electronic products • Headquartered in Osaka, Japan

  3. Background: The Joint Corporation • July 2009: joint corporation established • Sony had a contract for a ~7% stake in the joint firm, with a maximum potential of ~34% • Sakai production facility covers 1.27M square meters • Can produce 13 million 42” panels per year • Sony’s make-or-buy decision drew attention from the domestic manufacturing sector

  4. The Problem: Sharp’s Decline • The domestic market for LCD TVs is certain to shrink in fiscal 2011 • Competition has intensified the demand for flat-screen TVs • July-September 2010, South Korea and Taiwan accounted for ~80% of the global LCD panel market • Sharp accounted for 10%

  5. The Outcome: Sony’s Withdrawal • Procurement plans were reconsidered by Sony, their TV-related business is expected to fall into the red • Termination clause: Sony has dropped its original plan to raise its stake in the joint organization to 34% • Still maintains 7% stake • Sony plans to boost its supply of panels made in Taiwan from 30% to about 50%

  6. Potential Solutions • Sony’s project procurement management started in the right direction, but eventually fell through • Not all partnership opportunities were considered • Clearly the contract did not maintain the original agreement • Sony should have considered all of their options in their make-or-buy decision

  7. Works Cited • Schwalbe, Kathy. Information Technology Project Management 6e. Boston, MA: Course Technology, 2010. Print. • The Yomiuri Shimbum. “Sony scraps LCD plans with Sharp / Opts to boost procurement abroad instead.” Daily Yomiuri Online. Nov. 28 2010. Web. 30 Nov. 2010. <http://www.yomiuri.co.jp/dy/business/T101127002343.htm>.

  8. Key PM Terms • Procurement • Contract • Make-or-buy decision • Project procurement management • Termination clause

More Related