ESTABLISHED IN 2005

2. ESTABLISHEDIN 2005 OFFICES

3. BSW’SAIM:TO HELP YOU GROW OUR AMBITION IS TO HELP YOU GROW Relentless pursuit of winning insights to shape profitable growth strategies

4. FOUR PRACTICE AREAS WINNING GROWTH INSIGHTS

5. HOLISTIC ANALYTICS • Insight extraction from existing data sources, at a fraction of original investment • Triangulation of multiple data sources to distil insights MARKET RESEARCH • Innovative, technology led solutions • Global delivery system with proven time & cost advantages

6. INFORMATION SYSTEMS • Market and brand trends at your fingertips • Say Goodbye to lengthy PPT decks MODELING & PREDICTION • Advanced statistical modeling to identify drivers of success • Predicting the future

7. GLOBAL TEAM: 200+ CONSUMER INSIGHTS/ ANALYTICS PROFESSIONALS DIVERSE BACKGROUNDS: • Analytics and Insight Mining • Market Research • Big Data • Advertising Strategy • Media Strategy • Digital CROSS FUNCTIONAL APPROACH TO INSIGHT GENERATION

8. GLOBAL FOOTPRINT: HANDLING PROJECTS ACROSS 43 MARKETS EUROPE UK Ireland Denmark Sweden Norway Estonia Latvia Greece Portugal Spain Serbia Finland France Germany Bulgaria Turkey ASIA MYANMAR NORTH AMERICA: China Dubai Hong Kong India Indonesia Singapore Malaysia Thailand Vietnam Cambodia USA Canada Mexico In the past one year • Close to 100 projectsdone, both qualitative and quantitative • Over 63,000 consumers covered quantitatively either online or face to face • 165 focus group discussions conducted • Over 550 In-depth interviews and consumer immersions SOUTH AMERICA: Argentina Colombia Brazil Chile

9. GLOBAL CLIENTS: RELATIONSHIPS NURTURED OVER YEARS

10. How can we help you gain stronger consumer insights to fulfil the belief of "Think Global, Act Local"? “Opportunities through new thinking and technology” 10

11. AGILE & EFFICIENT SOLUTIONS IN MR WHAT WE DELIVER HOW WE DELIVER IT? TIME Experienced research, operations and analytics team. Proven experience of delivering research solutions in over 40 countries World Class Quality Global delivery center Network of data collection partners: online & offline Speed QUALITY COST Pre-negotiated rates with global panel providers Global delivery center in low cost market Cost Efficiency

12. CUSTOMIZED MR SOLUTIONS Quantitative Research Qualitative Research • Segmentation • Habits and attitudes • Concept & communication evaluation • Product testing • Demand estimation • Brand tracking • NPS studies • Customer satisfaction • Employee engagement • Mystery Shopping • Group discussions • In-depth interviews • Consumer & Shopper observation • Deeper understanding of consumers behaviour and motivations • Innovation support • New mix development support

13. Our Agile Solutions enable to maintain pace with fast moving digital consumer Consumer/ Shopper Connect Excel at the Point of Purchase Innovation/ Brand Building • Understand the consumer journey, Path-to-Purchase- Omni channel Consumer • Better targeting through consumer segmentation • Understanding of consumers/markets/trends through exploratory methods • Capturing the consumer/shopper behavior real time over recall • Use of Implicit technique to capture sub conscious response quantitively • Maximize pack design, planogram, POS etc.. elements using neuro scientific techniques • Understanding Shopper behavior to unearth opportunities - Shopperscape • Retail analytics to optimize marketing mix in key accounts • Co-creation workshops • Better offerings concept/ product testing • Better communication through copy pretesting • Track the brand health/ Impact of any innovation/ marketing activity

14. Our Solutions under Consumer/ Shopper Connect Consumer/ Shopper Connect • Understand the consumer journey- Omni channel Consumer • Better targeting through consumer segmentation • Understanding of consumers/markets/trends through exploratory methods • Capturing the consumer/shopper behavior real time over recall • Use of Implicit technique to capture sub conscious response quantitively Mobile + video = authenticity + agility  To enable talking to our consumers LIVE and on the go Video selfies to observe how people use and interact with products and services Stay-in-live Forum Real time, mobile app based tracking of people’s behavior and emotions Omni-channel Shopper journey

15. OUR SOLUTIONS TO EXCEL AT THE POINT OF PURCHASE Excel at the Point of Purchase • Maximize pack design, planogram, POS etc.. elements using neuro scientific techniques • Mine Shopper research to unearth opportunities - Shopperscape • Retail analytics to optimize marketing mix in key accounts Maximize design impact of packaging and merchandising

16. OUR SOLUTIONS FOR INNOVATION/ BRAND BUILDING Innovation/ Brand Building • Co-creation workshops • Better offerings concept/ product testing • Better communication through copy pretesting • Identify brand properties or Brand Gems • Track the brand health/ Impact of any innovation/marketing activity Innovation Co-Creation Communication Testing Product/ Concept Tests Brand/ Corporate Tracks

17. Reach out to Brandscapes for “Winning Insights that shape profitable growth strategies”Contact us at:preeti.mathew@brand-scapes.com 17