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This article presents collective statistics on key performance data, changes in the operating environment, and how it can be used as an advocacy tool for funders and the government. It covers various aspects such as live performances, community outreach, international tours, digital media, job creation, and income sources.
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WHY KEY FACTS? • Collective statistics on key performance data • Changes to operating environment • Advocacy tool – especially to funders and government dhacommunications.co.uk
METHODOLOGY • Survey constructed to gather collective data on: • Live Performances – performances, attendance • Community – education and outreach • Orchestras in the world –international tours • Beyond the concert hall – video and audio, streaming and download • Creating Jobs – musicians employed, full-time, freelance, contract • Income – earned, contributed, public. • 49 orchestras, 77% of total, between 22 August and 29 October (2012/13 data) • Comparisons shown take 2011 Key Facts (2009/2010 data), subset of orchestras answering both surveys (39) dhacommunications.co.uk
PERFORMANCES PERFORMANCES dhacommunications.co.uk
PERFORMANCES • Compared with 2009/10: • Attendance at all UK concerts and performances up 16% at 4.52 million people • … number of UK concerts and performances down by 4% at 3,536 • Attendance at UK concerts up 25% at 2.71 million people • … number of UK concerts down by 10% at 2,270 • Attendance at opera and ballet up 2% at 1.81 million • … number of performances and part of opera/ballet up 8% at 1,266 dhacommunications.co.uk
COMMUNITY dhacommunications.co.uk
COMMUNITY • Orchestras now give over 10,500 sessions, performances and events by, with and for the community and young people • Orchestras reach over 650,000 adults and young people in the community • Large proportion of 8,387 sessions for education, training or taking part come from In Harmony dhacommunications.co.uk
ORCHESTRAS IN THE WORLD dhacommunications.co.uk
ORCHESTRAS IN THE WORLD • International tours have remained consistent on 2009/10 • 10 orchestras have toured to China in the last year. Only 6 did so in 2009/10 • Tours to the US are nearly twice as a high as in 2009/10 • 76% of countries toured to were in Europe in 2012/13 dhacommunications.co.uk
BEYOND THE CONCERT HALL dhacommunications.co.uk
BEYOND THE CONCERT HALL • Significant increase in video recordings for streaming and/or download. Up 119% on 2009/10 • Only small change in radio/free audio for download up 2% on 2009/10 • And also for paid CD and audio format at minus 1% on 2009/10 dhacommunications.co.uk
CREATING JOBS dhacommunications.co.uk
CREATING JOBS • Orchestras provided over 10,000 employment opportunities in in 2012/2013 • Orchestras are protecting their core artistic product; the players • Contract orchestras (997) and freelance orchestras (1016) gave specific number employed at end of financial year • Extra or deputy numbers (8,407) includes numbers of players taken on during whole year. dhacommunications.co.uk
INCOME dhacommunications.co.uk
INCOME Taking each area of funding separately: • Total income is up by 3% on 2009/10 • Earned income is down by 1% on 2009/10 • Arts Council/Government income is down by 4% on 2009/10 • Local authority funding is down by 7% on 2009/10 • Contributed income is up by 44% on 2009/10 dhacommunications.co.uk
INCOME – INFLATION ADJUSTED Adjusting income for inflation (CPI) gives a different picture: • Total income is down by 7% on 2009/10 • Earned income is down by 11% on 2009/10 • Arts Council/Government income is down by 14% on 2009/10 • Local authority funding is down by 16% on 2009/10 • Contributed income is up by 30% on 2009/10 dhacommunications.co.uk
PROPORTIONS OF TOTAL INCOME dhacommunications.co.uk
INCOME • In terms of proportion, contributed income has risen by 5% whilst public investment has reduced by 3% as has earned income • Whilst the total pie has grown (up 3% on 2009/10) to £140 million, contributed income has become more important • Contributed income is still barely a fifth (18%) of total and public investment is down to 34% (from 37%) as a proportion of total • Earned income is close to 50% of total income, as a proportion of total. dhacommunications.co.uk
CONTRIBUTED INCOME dhacommunications.co.uk
CONTRIBUTED INCOME • Of orchestras’ contributed income, 38% is restricted to specific projects, particularly education, touring and building new facilities. • This means around £9.4m of orchestras’ £24.8m contributed income is restricted to be spent on particular projects and cannot be used to substitute directly for the fall in public investment. dhacommunications.co.uk
IMPLICATIONS Strong narrative across most areas surveyed Orchestras delivering more: • Attendance up • Huge community reach • International tours strong • Embracing new technology • Artistic product protected • Tackling challenge of reduced public funding • Contributed income has more than made up for reduced public investmentin nominal terms – although there has been an overall fall in real terms. • Have orchestras shown the cuts are justified? Can they withstand more? dhacommunications.co.uk