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General Guidelines for Effective Survey Writing

General Guidelines for Effective Survey Writing. Don’t confuse the issue! Educe, don’t deduce. Elicit useful information (don’t guess what your respondents mean). Don’t leave them guessing! You need to find out what they know (and what they don’t).

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General Guidelines for Effective Survey Writing

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  1. General Guidelines for Effective Survey Writing • Don’t confuse the issue! • Educe, don’t deduce. Elicit useful information (don’t guess what your respondents mean). • Don’t leave them guessing! You need to find out what they know (and what they don’t). • More isn’t always better, it’s just more. Say what you mean and mean what you say! • Force them to take a side! • Trix are for kids (or Halloween) – what useful information comes from tricking your participants? • No “ALL” in the Family – be judicious in your use of “all of the above” • Keep it Simple and Straightforward *Use structured responses *Reliability is key ISPI2013: Reproduced with the kind permission of Dr. Janet Buckenmeyer, Purdue University Calumet

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