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Lites Vision Electronic Ink Display

Lites Vision Electronic Ink Display. AGENDA. About Lites Vision Display solutions Electronic Paper Displays – Unique Features Lites Vision Ink-motion - Innovative Technology Applications and Samples Proven Dramatic Sales Increase - Case Studies

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Lites Vision Electronic Ink Display

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  1. LitesVision Electronic Ink Display

  2. AGENDA About Lites Vision Display solutions Electronic Paper Displays – Unique Features Lites Vision Ink-motion - Innovative Technology Applications and Samples Proven Dramatic Sales Increase - Case Studies Typical project timeline (input data and design guidelines) Summary and Questions

  3. ABOUT Lites Vision… Display solutions Partnership with world leader in electronic paper Head office in Canada Has developed complete solutions for Ink-Motion Offers one-stop-solution service More than 22 years of experience from, lights, electronics, retail and display technologies Partnership with 35 years printing company; Corlab Group Partnership in R&D with electronic and solar power engineer Prototype production in Canada Large volume production in Asia & U.S

  4. ELECTRONIC PAPER DISPLAYSTHE NEW GENERATION IN-STORE MARKETING - BETWEEN PRINT AND TV STATIC PRINT ELECTRONIC PAPER DISPLAY TV

  5. ELECTRONIC PAPER DISPLAYSUNIQUE FEATURES Deployed as easily as traditional POS-material Allows integration with traditional static print (i.e. hybrids) Any shape - even holes Paper thin, lightweight and flexible Proven dramatic sales increase Brings life into printed material Extremely power efficient– runs on small batteries for several months No cables Full color pictures 180⁰ viewing angle Interactivity - button on the control unit to switch between pre-set animations Higher contrast in bright surroundings - ideal for retail environments Long lifetime – display material with lifetime of >30 000 hours

  6. APPLICATION AREASCAN BE USED ANYWHERE ON ANYTHING Shelf edge Product stands Strips Bulk Box Packaging Promotion Signs Flags Exposure Stand Productdummies Counter Displays Re-stockable Stand OTHER

  7. INNOVATIVE DISPLAY TECHNOLOGY ELECTRONIC PAPERis based on Electronic Ink. ELECTRONIC INK is a prize awarded technology and the base component in Electronic Paper. The patented material consists of millions of small microcapsules with a width of human hair. THE MICROCAPSULESconsist of positively charged white particles (zink) and negatively charged black particles (carbon) in a transparent fluid. EXTREMLY LOW POWER is needed to activate the organic white and black particles in order to create motion.

  8. INK-MOTION – THE TECHNOLOGYTHE BUILDING BLOCKS OVERLAY E-PAPER CONTROL UNIT AND BATTERY ANIMATION PROVIDES Power and Controls the animations FULL COLOR PRINT on top of E-Paper SEGMENTED LAYOUT

  9. PRODUCT STANDS – EXPOSURE STANDSADD-ON SOLUTION – ONE E-PAPER DISPLAY ADDED ON SEVERAL DIFFERENT STATIC PRINTS Adidas – Roll-out Intersport stores, EU

  10. PRODUCT STANDS – EXPOSURE STANDSHYBRID SOLUTION– THE E-PAPER IS INTEGRATED INTO STATIC PRINT Adidas – Roll-out Intersport stores, EU

  11. PROMOTION SIGNS – COUNTER STANDS Roll-out Lady Footlocker USA Electrolux – EU (11 languages)

  12. PROMOTION STANDS – COUNTER STANDS ATG (Swedish Horse Racing Totalisator Board) Europe

  13. PROMOTION SIGNS Electrolux

  14. SHELF MODULE35MM SHELF EDGE STRIP, COIN CELL BATTERIES Back view when the controllers rear hatch is removed. The display is powered by 6 x CR2032 coin battery.

  15. PROVEN DRAMATIC SALES INCREASECASE STUDIES • Crushed Tomatoes – 2007ICA, Sweden • Adidas - 2010Adidas/Intersport stores • Bacardi UK, 2011St Ives

  16. CRUSHED TOMATOES – PROVEN DRAMATIC SALES INCREASEICA, SWEDEN SALES WITH STATIC PRINT SALES WITH ELECTRONIC PAPER DISPLAYs SALES INCREASE OF 64% 64 % 24 % PRIZE AWARDED STUDY By The Nordic School of Retail Management (Jens Nordfält, PhD) THE SWEDISH RETAIL INSTITUTE, HUI THE RESULT Organic crushed tomatoes – sales increased by 64% vs. print Milk – sales increase of 24% vs. print Customer observations increased by 34%

  17. PROVEN DRAMATIC INCREASE OF OBSERVATION AND EXAMININGADIDAS, INTERSPORT STORES, SWEDEN ** Significant on a 5 %-level, *** Significant on a 1 %-level 122 %

  18. PROVEN DRAMATIC SALES LIFT OF UP TO 79%BACARDI / ERISTOFF - UK • E-paper shelf edge POS to support Eristoff and Bacardi Breezerinstore activity • 105 units live in 35 stores for 2 months • Up to 79% sales increase in February on Eristoff sales vs. January • Bacardi Breezer increasing market share of category ‘Using E-paper, St Ives Digital Media team developed an innovative solution to help our brands increase message engagement at the point of purchase . We’re delighted with results to date – up to 79% increase in sales of Eristoff vs. pre-period, whilst Bacardi Breezer has increased category share over the past 2 months . We are now working with St Ives on new E-paper opportunities across our portfolio.’ Mark GloverNational Accounts Manager - Northern IrelandBacardi Brown-Forman Brands ‘The Bacardi and Eristoff campaigns have demonstrated clear sales and operational benefits. The technology requires little management whilst the price-change capability has allowed us to react quicker to market demand than traditional POS’Andrea CarsonMarketing ManagerWineflair Stores – Northern Ireland 79 %

  19. STANDARD PROJECT PLAN Animation proposal Quotation Order Final animation Customer approval of animation Specification for production Optional: Display prototype Optional: Prototype approval Production 1-2 weeks 1-2 weeks 8-12 weeks (without prototype) approx 6-8 weeks Delivery 2-3 weeks approx 1-2 weeks

  20. ALLOWS DIFFERENT MESSAGES IN THE SAME DISPLAYEXAMPLE LADY FOOTLOCKER, USA SALE BUY ONE GET ONE 50% OFF BUY ONE GET ONE FREE GIVE A GIFTCARD ONE SIZE FITS ALL

  21. DESIGN GUIDELINESEXAMPLE: LADY FOOTLOCKER, USA 0.500mm Each segment must be sufficient to contain a 0.500 mm diameter circle inside. Once a segment has an area large enough to fit the minimum 0.500 mm diameter circle, then it can narrow down to a smallest width of 0.200 mm.

  22. DESIGN GUIDELINESSUMMARY

  23. Lites Vision Display……INK-IN-MOTION TO A NEW LEVELAND THIS IS ONLY THE BEGINNING • Launched in Sept 2011…. • Solar power display for indoor use, • 400 Lux of light needed to charge • de batteries.

  24. MOTION DISPLAY – TECHNOLOGY SUMMARY PROVEN DRAMATIC SALES INCREASE BRINGS LIFE INTO PRINTED MATERIAL ANY SHAPE – EVEN HOLES NO CABLES – can be placed anywhere DEPLOYED AS TRADITIONAL P.O.S EXTREMLY POWER EFFICIENT CAN BE INTEGRATED ANYWHERE

  25. Lites Vision 644 Boul. Guimond Longueuil Qc Canada J4G 1P8 514 891 4224 www.litesvision.com info@litesvision.com

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