Introduction to Business

1. Introduction to Business Fall 2010 Business School Sanda University

2. Dr. (Amy) Q. Jia Office phone: 50215450 Internal extension: 9216 Email: jiaqiaoping@hotmail.com Teaching: T34 (1-18) 4309 F34 (10-18) 4309 Office Hour： by appointment

3. Ms. （Cathy）H. MA Office: 8404 Office phone:68681643 Ex. 8404 Email: mahaifang@tom.com Office Hour: Mon. 12:00-12:45pm Also by appointment

4. Textbook Introduction to Business 10th edition (International Edition) Pride, Hughes, Kapoor South-Western Cengage Learning 2010 (special care for the textbook required)

5. References • Business Essentials, 5th edition Ronald J. Ebert & Ricky W. Griffin 《商学精要》第5版 改编：李治德 宁建新 [美]罗纳德·J·埃伯特 里基·W·格里芬 中国人民大学出版社，2006 • Understanding Business, 7th edition W. Nickels, J. McHugh, S. McHugh 《商务学导论》第7版，[美] 尼克而斯, 麦克休，麦克休 清华大学出版社，2005 • 《工商导论 》第2版，陈准民，高等教育出版社，2009 • Any other books on Business Subjects

6. Other Sources • The textbook website: www.cengage.com/international • CCTV channel 2 http://jingji.cntv.cn/special/gsdll/01/ • TV programs: • Boss Town • Dialogue • others

7. Why Study Business? (p. 5) To help choosing a career To be a successful employee To start your own business To become a better informed consumer and investor What do you want? Why do you want it? What can I do that will make employers want to pay me a decent salary? What skills do I have that employers need? Customer services Lawful and ethical Professional help Planning ability Market demand Luck? Product choice Capitalization Qualified and trained HR Management Competency Location decision Employee skills Hard-working Drive Dedication Time and effort inputs 1 | 7

8. To prepare for a career choice and being a successful employee • Individual Assignments: • In class quizzes: basic concepts and fundamental knowledge • Home assignments: skill training in personal planning, data collection, information search and analysis • Team assignments: • Team work spirits and experience • Specialization and cooperation • Work for the common goal • Business skills in planning, implementation, and process management

9. To Prepare for Starting a Business • Industry research and analysis  product choice • Industry case studies in ethics and social responsibilities  mission statement • Industry case studies and competitors analysis  market segmentation and targeting • Macroeconomic environment research and industry case studies  financing planning and budgeting • Business plan: hard copy and presentation

10. Evaluations • Individual assignments: 40% • P1-P5: 10% • Q1-Q3: 30% • Team assignments: 60% • T1 (5+5) Industry Analysis and Product Choice • T2 (3+2) Business Social Responsibility: Case Study and Mission Statement • T3 (2+3) Size and Structure • T4 (5+5) Positioning: Case Study and Strategy • T5 (10) Marketing Plan • T6 (5+5) Financing Plan • T7 (5+5) Business Plan and Presentations

11. Tips for Learning this Course Prepare before you go to class Read the chapter: importance of preview Write down important concepts Note any problems and questions Participate in class Take notes: concept understanding and ideas Ask and answer questions Make sure you understand the materials and requirements Practice after class Review and apply the concepts Practice critical thinking Finish all homework assignments Self-drive; Independent Learning; Teamwork 1 | 11

12. classroom rules • Attend all classes • Be on time and be focused in class • No going out and in during class • No talking, no food and drinks, etc. • Strictly no hand-phone use in class

13. Course Arrangement

14. Course Arrangement

15. Recall: Why Study Business? To help choosing a career To be a successful employee What do you want? Why do you want it? What can I do that will make employers want to pay me a decent salary? What skills do I have that employers need? 1 | 15

16. P1 Career Choice (be a successful employee) • What do you want? • Determine a job position you want to get in 4 years when you graduate from college. • Why do you want it? • Give reasons why you want to get that job position. • Find 3 real job ads for the position. • Provide the source where you found the ads. • What skills are required for the job? • Summarize the job requirements • What skills do I have that the employers need? • the qualifications you already have • the qualifications you need to obtain during the next few years and how you plan to obtain them. • Upload to moodle before 9/19/2010

17. Recall 2: Why Study Business? To start your own business and be successful Planning Product choice Manufacturing, providing, marketing, profitability Financing implementation Product choice Capitalization Qualified and trained HR Location decision Customer services Lawful and ethical Professional help Planning ability Employee skills Hard-working Time and effort inputs 1 | 17

18. T0 team organization • The Goal: form a team to start a new business • Final Document: Business Plan (and presentation) • Each team has 5-7 members • Provide the following information about your team by 9/19/2010 via moodle: Member names, IDs, Phone numbers E-mail addresses, designated leader • Start to think about the industry your business is going to get in, the G&S you plan to provide, explain why and how you get to this decision

19. Moodle: Introduction by Ms. Ma http://moodle.sandau.sh.cn