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About Swiggy :

About Swiggy :.

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About Swiggy :

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  1. About Swiggy: Swiggy is a Bangalore based food tech start-up by three techies from the IIT, IIM breed of entrepreneurs – Nandan Reddy, Rahul Jaimini and SriharshaMajety. Touted as one of the fastest growing businesses in this sector, it was founded in December 2013 and is operational since August 2014. Currently operating in 8 cities across 1000 and growing restaurants, it serves an average 30,000+ customers. Owing to its rapid growth and popularity, Swiggy has attracted 100+ crore venture capital investments, making it one of the rising start ups in food tech.

  2. Objective: Swiggy came into existence with the idea of the co-founders to provide an end to end food service, right from order to delivery; all this from the comfort of one’s home. The objective of the company is to disrupt the kitchen at home and make their delivery service a viable option for an everyday food need. Rahul Jaimini, one of the three co-founders sums up Swiggy’s objective as – ‘make kitchens obsolete’.

  3. Social media strategy: : • It promotes its campaigns via Facebook, Twitter, Youtube, Pinterest and Instagram. • Their facebook page is quite active with regular updates, averaging to one post a day. • They posts are eye catching, flavoured with humour and good quality creative. • The face book audience of Swiggy is clost of 70k fans. • Twitter presence of Swiggy is pretty strong with 6k plus followers and regular updates. • It also uses its Twitter handle to respond to customer appreciation or criticism.

  4. SEO rank for 3 relevant keywords: Food Order Fast Delivery

  5. Growth hacking tool: 1.No minimum order. 2.Fast delivery. 3.Posting creative ADS to engage customers like “Diwali GharAay”. 4.A growing fan base on social media channels. 5.A highly evolving mobile app are some of the obvious results of the Swiggy success story.

  6. Marketing ideas: No minimum order. Traditional marketing, like pamphlets and hoardings. Posters are stuck in the buildings where they serve. Partner restaurants will have pamplets available at the counter which the customers can take with them. Partnering with already popular restaurants helps their cause. Online discount coupons. 4. Cash on delivery.

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