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Dairy Innovation in Preparation for FTA

Dairy Innovation in Preparation for FTA. 031218. KCG Corporation. “A leading Dairy and Fine Foods provider for modern lifestyle with commitment to our business partners.”. Vichai Vipawattanakul Honorable Chairman. Tong Dhiranusornkit President & CEO. Cheese. Butter & Spreads. B2C 40%.

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Dairy Innovation in Preparation for FTA

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  1. Dairy Innovation in Preparation for FTA 031218

  2. KCG Corporation “A leading Dairy and Fine Foods provider for modern lifestyle with commitment to our business partners.” VichaiVipawattanakul Honorable Chairman Tong Dhiranusornkit President & CEO

  3. Cheese Butter & Spreads B2C 40% - Our customers B2B 60%

  4. Contents Cheese from Thai Farmers ชีสจากนมโคไทย Challenges and opportunities ความท้าทายและโอกาส Market segmentation การแบ่งส่วนตลาด Benefits of dairy products ประโยชน์ของผลิตภัณฑ์นม Dairy product category ประเภทของนมและผลิตภัณฑ์นม Value chain ห่วงโซ่คุณค่า Case study กรณีศึกษา

  5. Dairy products category ประเภทของนมและผลิตภัณฑ์นม

  6. Dairy products Fermented milk นมเปรี้ยว Liquid milk นมสดพร้อมดื่ม Yogurt โยเกริ์ต Cheese ชีส Butter เนย Dried whey เวย์โปรตีน Ice cream ไอศกรีม

  7. Benefits of dairy products ประโยชน์ของผลิตภัณฑ์นม

  8. Health Benefits Calcium Phosphorus Calcium Calcium Bone health Cardiovascular disease/ High blood pressure Oral health Weight management Protein Calcium

  9. Market Segment การแบ่งส่วนตลาด

  10. Market Segment Childrenเด็กเล็ก Adolescence เด็กวัยเรียน Adults วัยทำงาน Elderly ผู้สูงอายุ

  11. Milk and dairy product recommendationsคำแนะนำในการบริโภคนมและผลิตภัณฑ์นม Thailand ประเทศไทย นม 1-2 แก้วต่อวัน หรือ โยเกริ์ต 1-2 ถ้วยต่อวัน (นม 1 แก้ว = 200 mL) Source: FAO (2013)

  12. Milk and dairy product recommendations 1 cup/serving (250 mL) • คำแนะนำในการบริโภคนมและผลิตภัณฑ์นม • Children • 2-8 yrs : • 2 servings • Adolescents • 9-18 yrs : • 3-4 servings Cottage cheese/Ricotta cheese/Fresh cheese (Quark) (250 ml) Yogurt (175 g) • Adults • 19-50 yrs : • 2 servings Yogurt drink (200 ml) • Elderly • +50 yrs : • 3 servings Firm cheese: cheddar, mozzarella, swiss (50 g) Milk (Whole and low fat) นมสด (ไขมันเต็ม และไขมันต่ำ) • 1 slice of processed cheese = ⅓ cup milk Source: Canada’s Food Guide

  13. Value chain of dairy products ห่วงโซ่คุณค่าของผลิตภัณฑ์นม

  14. Value Chain of Milk Source: DAIRY MAX, INC.

  15. How to add value to Milk Buttermilk Cream Milk Cottage Cheese Butter Yoghurt Sour cream Condensed Milk Cheese Ice cream

  16. Case Study: Countries successful in Dairy Farming with similar climates กรณีศึกษา: ประเทศที่มีภูมิอากาศใกล้เคียงประเทศไทย และประสบความสำเร็จในการทำฟาร์มโคนม

  17. Saudi’s largest dairy farm – Almarai Almarai is one of the largest dairy farms in the world Arabian Desert in Saudi Arabia • Farm facts: • 93,711 cows • 72,985 young stock • 1.2m litres of milk produced annually • 3.45% butter fat • 41L of milk produced/cow/day • 2,750 farm employees • > 5 month/year average temp is >30 c • Runs 24 hours/day with first milking taking place at 12am, followed by 6am, another at 12pm and the final one of the day at 12am again. • Every 40 minutes a tanker leaves the dairy, 11L of milk is produced every second. Source: http://www.agriland.ie/farming-news/first-hand-experience-on-saudis-largest-dairy-farm-almarai/

  18. Iran’s largest dairy farms • Location: Tehran Laban Dairy Farm, Northern Iran • Herd Performance • 6,000 animals on the farm • Average milk production per cow : 9,200L • 105 ton/day of raw milk production • Fat: 3.35 % • Protein: 3.11 % • Somatic cell count (SCC): 195,000 • Total bacteria count (TBC): 31,000 • Average no of lactations: 3.2 • Milk Price: 32c/L Source: http://www.agriland.ie/farming-news/pics-behind-the-scenes-at-one-of-irans-largest-dairy-farms/?utm_source=Agriland&utm_medium=also_read_section&utm_campaign=also_read_section#

  19. Factors affecting Milk Compositionปัจจัยที่มีผลต่อองค์ประกอบน้ำนม • Animal factor • Genetic, species, breed, individual cow, lactation period • Age and genetic factors • Breed, species, feed and individuality • Stage of lactation, pregnancy, nutritional balance • Health status of the cow • Oestrus, gestation, presence of mastitis infection • Environmental factors • Extreme climates, stress, exhaustion, housing • Milking technique and milking frequency and stage

  20. Points to addressประเด็นสำคัญ Farm Management /Automation/Technology/Database Cow Breed Cooling System Education Feed

  21. Traceability/Safety การตรวจสอบย้อนกลับ และความปลอดภัย Which cow? มาจากวัวตัวไหน Original place ต้นกำเนิดน้ำนม Consumer trends เทรนด์ผู้บริโภค Production and distribution management การจัดการผลิตและกระจายสินค้า

  22. Challenges and opportunities ความท้าทายและโอกาส

  23. Dairy Opportunities • Global demand expected to increase by 2.5%/Year per year to 2020, due to increasing urbanization and rising incomes • Challenges and opportunities at the producer, processor and retailer levels

  24. Producers (Farmers) • At the Farmer level, emerging technologies and the ‘datafication’ of agriculture allow farmers toobtain quantifiable information to continuously measure and monitor farm operations and react accordingly • Evolving technologies and improved farm managementpractices required for better quality milk and greater profits. • Farmers should increase output through better input usage and farm management practices.

  25. Processors • Evolving consumer trends for demand of healthy and ‘clean label’ products, and for ‘functional foods’ • Growth in protein consumption will drive innovation in the sector. • Ability to identify and exploit consumer insights from local markets is vital in generating increased value for consumers and higher margin products for producers. • Firms must take measures to ensure their supply chains are as secure to maintain their customers’ trust.

  26. Building an Innovation network • Developing links withuniversities and research institutions. • Innovation • Open to new ideas • Cost effective

  27. Retailers • The growth of online and mobile shopping are changing the way food is being bought and consumed. • Dairy is a convenient and relatively cheap source of protein. Retailers must adapt to these trends through better use of technology and data to target customers.

  28. Cheese from Thai Farmers • ชีสจากนมโคไทย

  29. Thai Farmer Cheeses ชีสจากนมโคไทย Cheddar Cheese Slice in Thai Flavor Green Curry Cheese Slice Hot Chilli Cheese Slice Fruit Cream Cheese MangoCream Cheese Passion Fruit Cream Cheese Strawberry Cream Cheese

  30. Menus for Thai Farmer Cheeses Cheddar Cheese Slice in Thai Flavor Pork white sauce with Chili cheese Lasagna Green Curry Cheese Chicken Burger Fruit Cream Cheese Strawberry Cream Cheese Pie Choux Cream with Mango Cream Cheese Filling Passion Fruit Cream Cheese Ice-Cream

  31. Importance of Innovation “We know from our history that while promotions may win quarters, innovation wins decades.” Bob McDonald, Former chairman, president, and CEO

  32. Businesses have to …

  33. There is a future for the Thai Dairy Industry

  34. We don’t only do R&D, We create and innovate so we can be your “strategic partner” Thank you for your attention

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