Momish - Embracing Pregnancy with No Limits

1. Imagine that tomorrow you wake up and suddenly you can’t have……….

2. WHY? It’s because they’re PREGNANT.

3. INTRODUCING Emily O’Donnell, Shenika Balfour, Taja West, Christine May, Megan Zaporowski & Shannon Atwell

4. WHAT THE HECK IS MOMISH? It’s a new opportunity for pregnant moms to say YES to everything they’re supposed to say NO to.

6. WHY DOES THE WORLD NEED MOMISH? Women should feel free to talk about the uncomfortable and hard parts of being pregnant WITHOUT SHAME. And they deserve to feel some semblance of normalcy. This is something that Momish provides that doesn’t currently exist anywhere else on the internet.

7. Total snooze fest! Super lame! THE COMPETITION Products: Amazon Parenting.com Info/Community: What to Expect The Bump Baby Center Fit Pregnancy Similar Brand Voice: Scary Mommy The Rebel Mom We’re better!

8. WHO WE ARE NOT TARGETING Kale Mom SITES THEY’RE ON: • Amazon.com • WhatToExpect.com Demographic: Millennials, Wealthy Occupation: Part-time Etsy Vendor Pregnancy Routines: Consulting with their personal trainer to figure out the best way to work out while pregnant. Favorite Food: “Is it even really food if it isn’t organic? And if it’s not from the farmer’s market, forget it!” SOCIAL MEDIA THEY’RE ON: Daily Daily Rarely Daily Daily

9. WHO WE ARE TARGETING “Store Bought & Proud” Mom SITES THEY’RE ON: • The Rebel Mom • Scary Mommy Demographics: 20-42 Millennials, Working and Middle Class Occupation: Marketing Manager Pregnancy Routines: Staying career focused, complaining, and skipping Lamaze class to fall asleep halfway through an episode of Narcos. Favorite Food: “It used to be sushi. Now I’m on a bland diet and I’m pissed off about it.” SOCIAL MEDIA THEY’RE ON: Weekly Daily Rarely Daily Daily

10. WE’RE LGBTQ+ INCLUSIVE LGBTQ+ and Non-binary Pregnant Customers SITES THEY’RE ON: • The Advocate.com • Broadly.com Demographics: 20-42 Millennials, Working and Middle Class Occupation: Professor Pregnancy Routines: Popping off on Twitter, correcting people who misgender them, and researching whether it’s safe to eat Cheetos Favorite Food: Anything from Whole Foods or Trader Joes as long as its in eco-conscious packaging SOCIAL MEDIA THEY’RE ON: Rarely Daily Daily Weekly Weekly

11. HERE’S THE TRUTH • 200 billion purchasing power • 1 in 5 of 43.5 million mothers in America are millennials • Millennial mothers control 85% of household spending

12. THE WEBSITE

14. Membership gives us a way to collect data on customers THE MOMISH BLOG is made up of four categories of posts: research based posts direct product promotion community building storytelling Purely functional links to track orders or add your credit card The traditional “how big is your baby” with a twist of Momish attitude! 1 2 By using data, we can curate product feeds to suggest the best products based on past purchases and how many months pregnant. 3 4

15. THE MOMISH SEAL OF APPROVAL This symbol guarantees that the product is pregnancy safe for both mom and for baby.

16. NOT TO BRAG BUT...WE’VE GOT THE BEST PRODUCTS Drinks Misc. Fashion Beauty Food For those other pregnancy cravings Don’t let swollen ankles get you down Morning sickness has nothing on you So you don’t have to miss out on the party Indulge every pregnancy craving 20% of Product Inventory 35% of Product Inventory 25% of Product Inventory 10% of Product Inventory 10% of Product Inventory “Seedlip” - Distilled Non-Alcoholic Spirits “Sainsbury’s” Non-Alcoholic Spirits Non-alcoholic beer Sparkling Juices/Waters PRODUCTS PRODUCTS PRODUCTS PRODUCTS PRODUCTS Athenos Pasteurized Soft Cheeses, Dry/Cured Deli Meat Vegetable Sushi “Naturigin” Hair Colour Madison Reed Hair Color Loreal Inoa Ammonia-Free Burts Bees , Honest, Approved Essential Oils Yoga Pants Stretchy Tees & Tanks Anything elastic waistband Eco Friendly Cleaning Products that can still do the job ie) Good Home Co., Honest, Method

17. THE AMAZON-SIZED ELEPHANT IN THE ROOM • We CAN compete through exclusive partnerships with brands • The Momish Seal holds more meaning - debating reviews to find it a product is legit isn’t necessary • There’s no community on Amazon for pregnant women

18. CONTENT ON CONTENT ON CONTENT BLOG EMAIL SOCIAL MEDIA WEBSITE Goal is to drive current and prospective customers to the website by displaying the brand’s value across these platforms. Goal is to retain customers, engage them long-term, and continuously drive them back to the website. This is also a testing platform for content. Goal is to drive sales, have ownership of information on certain pregnancy related topics, and be front page of Google through well-written SEO. Goal is to sell products through a mix of informational research based posts, direct product promotion, community building, and storytelling.

19. CONTENT ON CONTENT ON CONTENT SOCIAL MEDIA MARKETING PARTNERSHIPS

20. BLAST OFF:MOTHER’S DAY = “MOMISH DAY” CAMPAIGN Objective:Increase brand awareness and drive first-time purchases KPIs for Brand Activation: 10k Website Visits;200Subscribers; 5kin Traffic; 3k Followers April 27, 2019 April 29, 2019 May 4, 2019 May 5, 2019 May 7, 2019 May 9, 2019 May 11, 2019 May 12, 2019 Campaign Launch Gift Guide for Mother’s Day with Discount Code The Weirdest Pregnancy Advice Your Mom Has Ever Given Featured Product Type: Food Campaign Wrap Gift Guide for Mother’s Day Strangest thing someone’s said to you during your pregnancy Expedited Shipping in time for Mother’s Day with Discount Code

22. $ SHOW ME THE MONEY! Budget: Estimate $500K Investment Product Management: $200K Internal/Payroll: $150K Digital Marketing & Promotion: $100K Development and Launch of Website: $50K Revenue Model:E-commerce website and blog: 85% Advertising Revenue: 15% $ Personnel 30% Product Management 40% Publishing Tools 10% $ Content Generation 20% $

23. SO INVEST IN OUR COMPANY! If you don’t, we’re sending 50 hormonal pregnant people to your doorstep to scream at you. (Just kidding...maybe) Any questions?