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We market, you grow. How to attract powerful contacts. Why network? What attracts people? And what repels them? How does networking fit in with other forms of marketing?. Why network. People buy from people Trust – both sides Can communicate more Cost-effective Can target
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How to attract powerful contacts Why network? What attracts people? And what repels them? How does networking fit in with other forms of marketing?
Why network • People buy from people • Trust – both sides • Can communicate more • Cost-effective • Can target • Eliminate as well as add
What attracts people? • Personality types • Who are you? • Who are they? • Smile • Eye contact • Match • Confidence • Being yourself, relaxed
What repels people • Overt selling/pushy • Handshake types • No effort • Falseness • Body language • What else?
Networking and other marketing • Direct mail • PR and Internet • Advertising • Events • Exhibitions • Website
Tips • Set networking objectives • Just like every other area of life • Create your personal set of rules • Write them down • Then stick to them • Have at least one annual refresher course