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TRENZ 2011 Positive outlook for New Zealand tourism

TRENZ 2011 Positive outlook for New Zealand tourism. Kevin Bowler, Chief Executive 22 May 2011. We took some big hits in 2011 Full year to March 2011 flat with 2,506,639 arrivals March 2011 month arrivals down 11.4% Visitor spend to YE March 2011 down 6.1%. Looking into 2011.

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TRENZ 2011 Positive outlook for New Zealand tourism

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  1. TRENZ 2011Positive outlook for New Zealand tourism Kevin Bowler, Chief Executive 22 May 2011

  2. We took some big hits in 2011 • Full year to March 2011 flat with 2,506,639 arrivals • March 2011 month arrivals down 11.4% • Visitor spend to YE March 2011 down 6.1%

  3. Looking into 2011 • Financial crises in Europe • Flood in Australia • EQ in Japan and Christchurch, but Asian economies growth accelerates

  4. CHRISTCHURCH 22 FEBRUARY

  5. It’s still a great time to visit New Zealand

  6. National press • Social media • Opinion leaders • IMP • Trade • Trade events

  7. 2011 sensational snow

  8. Improved air linkages

  9. Rugby World Cup 2011 • Media attending 2,000+ • Games 48 • Weeks of tournament 6 • Nationwide festival 1 • Visitors to NZ 85,000

  10. And business as usual

  11. Who are we targeting? What are we saying? How are we reaching them? How are we measuring campaign performance?

  12. Who we are targeting Who we are targeting

  13. Whatwe are saying

  14. How we are reaching them • Search • Display • Social • Mobile • eDM

  15. Looking further ahead

  16. There’s every reason to be optimistic

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