Who knows you best?

1. “Be part of the team” Fans are #1 “Share the memories” UGC Who knows you best? Making better use of the internet to build your sports team brand by integrating fan User-Generated content into your website. Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

2. Using Fan-Generated Content to fuel the conversation. Who knows you best? When it comes to sports, no one is more passionate , devoted and engaged than your fans. There is no comparison to the die-hard fans, who paint their faces, live stream games, tailgate, buy merchandize and fuel the conversation. Without fans, there is no game. Fans define the rules of the game in this new social environment. Who better than them to drive content into your website and leverage your marketing efforts. Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

3. Our UGC Mission:Building your sports brand community online Through User Generated content, we can build your brand community online and deliver a compelling user-experience that: • Increases your online presence & drives traffic into your site • Encourages subscriptions and website signups • Engages current fans and captivates new ones • Generates new revenue through sponsorship Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

4. Four steps toward the Goal Brand Awareness Brand Integration Brand & Consumer relationship Brand Loyalty Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

5. Brand Awareness The power of Social Media and UGC Building your SM and UGC to enhance sports Expanding awareness globally By: Carolina Murillo Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

6. With the explosion of new social media platforms, the amount of UGC is endless. Fans are constantly online sharing, liking, commenting, and clicking away. Use this valuable information to connect your team brand, your athletes and the fans. Build your UGC to enhance sports Making better use of each site: • Facebook- use for team news, stories surrounding players, team photos • YouTube- use to post old games, after game interview, fan reactions, game highlights • Twitter- use for score updates, athlete’s personal tweets, contests • Tumblr- use for more photos and game analysis by other fans • Istagram-Use to connect to player’s personal pictures outside of the game, fan photos, and game photographs • Pinterest-use to drive merchandise and general sports photos Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

7. Sport and social media are obvious partners. Sport provides ‘live’ excitement and social media lets you share the moment with your friends The Power of User-Generated Content Its impact thus far: • Social media is the most popular online method of interacting with other sports fans among those 18-24 • When it comes to the athletes they follow, 60 percent of NBA fans said they are most interested in hearing that player’s thoughts about the recent or upcoming game/match • 3.5 Billion- the amount of content shared each week on Facebook • 17% of fans comment on games they are watching via online blogs or social media sites • “155 million- amount of Internet users that will consume some form of user-created content this year ( up 116 million since ’08)” *http://www.adweek.com/news/advertising-branding/emarketer-user-generated-content-difficult-monetize-111223 Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

8. Sports Awareness, Did you know? A survey by Catalyst Public Relations to conducted among a sample of 1,934 sports fans age 13-64 who are members a national online consumer survey http://www.catalystpublicrelations.com/wp-content/uploads/Catalyst-2012.pdf Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

9. Expanding Awareness globally It all starts with one fan, one believer to spread the word and influence others. Today it is way easier to share your passions with others worldwide • Globally there are over 460 million fans who ‘like’ sports teams on Facebook and almost 100 million fans ‘follow’ teams on Twitter • Fans are constantly seeking livestream videos and links on forums. With UGC, we can alleviate this stress and make tis content available for everyone to see worldwide Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

10. Brand Integration Integrating your User Generated content Cross platform consistency Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

11. Integrating your UGC and driving it back to your site • Cross platform consistency • Ex. Facebook post includes twitter hashtag and website • Promote merchandice on all platforms • Ex. Pinterest picture links lead customer back to main site Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

12. Strong Brand & Consumer Relationships Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

13. Brand & Consumer Relationship Athlete’s Twitter • Fans feel more connected and getting personal with athletes because athletes control their own twitter sites • Never before seen/behind the scene inside look images of athletes on/off the court • Weekly emails Encourage Fan to “Share the Memories” • Stream on main site videos, comments, tweets that fans post • Incorportate Remind Fans that they are valuable • Giveaways • Contest • Shout-outs Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

14. Brand Loyalty Fan Clubs Corporate Sponsorship & Promotion Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

15. Fan Clubs Fan club • who buy merchandise Ultimate goal • 1 time buyer to season ticket Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

16. Promotions & Sponshorships • UGC creates buzz and popularizes team corporations pay and sponsor events • Team gains revenue, saves money, creates better outside relationship and is able to offer consumers more • Win/win situation team gains publicity and fans get perks Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

17. Understanding the pros/cons of UGC Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

18. Negatives of UGC Copywriter Infringement • The content that users may be illegal Unpredictability • Fans sometimes create content in response to their reaction, good or bad Confusion • User can cause confusion for other fans by creating web pages or creating content that HOWEVER…. No publicity is bad publicity. Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

19. Be better than your competition Sites/Teams that are using UGC to their advantage Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

20. Teams with effective UGC Tumblr- Lakers Facebook- Knicks Instagram- OKC Twitter- Man United Team: Carolina Murillo, Jordan Storey, LinaOrbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

21. Work Cited Note to group members**** • When making changes to the power point and adding your articles, how its relevant, and how it will help convince/persuade team to use UGC, make sure to include a footnote on that slide and then the actual citation on this slide as the last page for the leave behind. Thanks Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

22. Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion