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Club C ommunication and Media April 8, 2010

Club C ommunication and Media April 8, 2010. You’ve formed a club. Now what?. You are a leader in a student club, congratulations! How will you achieve your club’s goals? increase your club profile, grow your membership, improve member communication ,

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Club C ommunication and Media April 8, 2010

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  1. Club Communication and MediaApril 8, 2010

  2. You’ve formed a club. Now what? • You are a leader in a student club, congratulations! • How will you achieve your club’s goals? • increase your club profile, • grow your membership, • improve member communication, • attain successful event participation, • media exposure

  3. You’ve formed a club. Now what? What you will learn today Learn about communication tools that are available to your organization and how to create effective communication strategies. make your club stand out!

  4. You’ve formed a club. Now what? • Communication Tools • Social Media • (Facebook, Twitter, Blogs, etc.) • General Tools • Flyers, Newspapers, Word of mouth • ASU Tools • Org Sync (Calendar, Free Web page, E-mails and DLs) • The State Press • Club Tables • My ASU (RSS Feeds, My Bookmarks) • Campus newsletters

  5. You’ve formed a club. Now what? • Exercise 1 • “Your 10-Second Pitch” • Arizona Trailblazers Hiking Club • Jonas Brothers Fan Club • Habitat for Humanity

  6. You’ve formed a club. Now what? • Club Profile • Questions to ask: • 1. Do students know about your club? • 2. How do you want others to perceive your organization? • How to increase your club’s exposure: • SORC e-newsletter/Campus newsletters • Flyers, Club Tables • My ASU (RSS feeds, My Bookmarks) • State Press

  7. You’ve formed a club. Now what? • Club Recruitment • Questions to ask: • 1. Who does your club appeal to? (target audience) • 2. What is your plan to attract more student participation? • How to grow your club membership: • Registered club/ event calendar (Org Sync) • Club fairs • Flyers, Club Tables on Malls • Social Media • And, your… • 10-second pitch

  8. You’ve formed a club. Now what? • Club Member Communication • Questions to ask: • 1. How do you communicate with your club members? • 2. Is your current method working? • How to improve member communication: • Org Sync (E-mail list) • Phone List • Social Media (Ex: Facebook, My ASU RSS feeds) • Regular meetings and activities

  9. You’ve formed a club. Now what? • Event Promotion • Questions to ask: • 1. How many events do you have a semester? • 2. Do you have the resources to plan these? • 3. Are you hosting large events? • How to attain successful event participation: • Org Sync (Club Calendar) • Social Media • Flyers, Posters, Club Tables • Regular meetings and events • Work with partner organizations

  10. You’ve formed a club.Now what? Media tools Press Releases/ Media Advisories 1. Give the details of your event 2. Think why media should cover your event 3. Keep it brief & edit, review, spell check 4. Send out 1 week before State Press News Desk – state.press@asu.edu Public Affairs can assist with larger event coverage/ offer advice.

  11. You’ve formed a club.Now what? Interview tips • Speak slowly and clearly • Be knowledgeable, sincere and engaging • Be honest – never lie to a reporter • It’s okay to say you don’t know the answer, but offer to find it • Think professional – 80& of interviews are visual, even over the phone • Prepare, prepare, prepare

  12. You’ve formed a club. Now what? Question & Answer Session

  13. You’ve formed a club. Now what? Contact us! dena.lee@asu.edu eliza.robinson@asu.edu

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