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Microsoft Site Server Commerce Edition

Microsoft Site Server Commerce Edition. A set of tools, components and Active Server pages that can be used to build e-commerce sites Leverages existing Microsoft technologies (Windows 2000 Server, IIS, Microsoft SQL Server). Site Server CE Applications. Content replication/publishing

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Microsoft Site Server Commerce Edition

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  1. Microsoft Site Server Commerce Edition • A set of tools, components and Active Server pages that can be used to build e-commerce sites • Leverages existing Microsoft technologies (Windows 2000 Server, IIS, Microsoft SQL Server)

  2. Site Server CE Applications • Content replication/publishing • Log Analysis Tools (site structure / navigation paths / traffic) • Ad Server • Advanced Site Search • Membership Services

  3. Site Server Components • Pipelines • Order form • Sample sites • Sales predictor component

  4. Site Server Architecture Commerce Server Components DATA   .ASP  HTML

  5. Site Server Data • Product catalog • Shopping baskets • Receipts • Transaction data • Site navigation data

  6. Site Server Database • ODBC interface – database independent <% cmdTemp.CommandText = "SELECT title FROM frontpage where new = 1" Set rsFrontPage = Server.CreateObject("ADODB.Recordset") rsFrontPage.Open cmdTemp, , adOpenStatic, adLockReadOnly %> <% do while not rsFrontPage.EOF Response.print(rsFrontPage(“title”).value) rsFrontPage.movenext loop%>

  7. Site Server Components • SimpleList • Dictionary • OrderForm • QueryMap • DBStorage • Data Functions • MtsTxPipeline

  8. Site Server Components: OrderForm • A structured group that contains dictionaries and simple lists that describe each order orderForm orderID -> value shopperID -> value ship_to_name -> value Items -> SimpleList of values

  9. Site Server Components:MtsTxPipeline • Pipelines and Transacted pipelines are unique to Site Server • Facilitate business logic implementation through sequential execution of components • Transacted pipelines provide an automatic roll-back mechanism • Integration of third-party components (tax, shipping costs, credit card validation, etc.)

  10. Site Server Security • Windows NT (W2K) • SQL Server • Internet Information Server • .ASP code • Transaction • Online store manager access

  11. Site Server CE platform • 68% of Top 300 Shopping sites are using Site Server CE – the next competitor is IBM Web Sphere with 15% market share • 73% of SSL sites are running on Windows platform • Dell.com, CDW.com, OfficeDepot.com, Barnesandnoble.com

  12. Site Server Strengths • Integration with W2K MMC • Flexible implementation of business logic with pipelines • Good analysis module • Broad customer and developer base – over 2,500 independent service providers • Scalability

  13. Site Server weaknesses • It is NOT an out-of-the-box product • Poor personalization functionality • Absent auxiliary e-commerce mechanisms (auction, affiliate program)

  14. Commerce Server 2000 • Part of the .NET strategy • Strong emphasis on XML – easier integration with order fulfillment and other business software • Personalization and Membership services integrated with a LDAP server • W2K Datacenter & SQL Server 2000 improve on scalability – RAIC

  15. Additional Resources • Microsoft Site Server http://www.microsoft.com/siteserver/ • Online Seminars http://www.microsoft.com/seminar/ • Microsoft Commerce Server 2000 http://www.microsoft.com/commerceserver/

  16. RBCmp3.com – SSCE implementation • Brick-and-mortar business targeting a specific demographic • Over 8,500 Russian audio & video titles • Unique site features – integration of Windows media services with SSCE

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