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lux-fix

Using Performance Marketing to Innovate in the Luxury Space. Alice Hastings-Bass & Rebecca Glenapp Co-Founders. www.lux-fix.com. The Luxury Market. A compelling market with online luxury sales forecast to reach €16B in 2016.

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lux-fix

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  1. Using Performance Marketing to Innovate in the Luxury Space Alice Hastings-Bass & Rebecca Glenapp Co-Founders www.lux-fix.com

  2. The Luxury Market A compelling market with online luxury sales forecast to reach €16B in 2016 2000 Net-A-Porter launches: proves market for current season luxury online 2001 VentePrivée launches: proves market for past season luxury deals 2006-12 Luxury brands start to launch own e-shops: competing with incumbent multi-brands 2016 Global online personal luxury goods est. €16B* 2012 PPR/Yoox launch JV for mono-brand stores Global online personal luxury goods est. €7B* LUX FIX launches “While the whole industry has been resisting e-commerce for the last 15 years it’s now realising it’s inescapable.” - François-Henri Pinault, Chairman and CEO of PPR, Summer 2012 * Bain Luxury Study 10th Edition October 2011

  3. WHAT IS LUX FIX? LUX FIX is uniquely both an e-commerce platform and a private affiliate network for luxury fashion Lux-fix.com: Discover Designer Curated Edits LUX NET: Sales Leads for Designer E-store Discovery Platform Private Network

  4. HOW IT WORKS • Pop-up shops feature an edit of the brand’s latest collection and are promoted via lux-fix.com and our publisher partnerships • Pop-up shops last for one week and have an exclusive member offer attached • Direct sales on lux-fix.com • Customers who want to “shop the full collections” are referred to the brand’s own website

  5. Competitive Landscape By sharing our customer we can offer unique edits and deals on products Current Season Ability to Purchase Editorial Discounts Examples Multi-brands Magazines / Media sites / Blogs Flash sale sites Aggregators / Affiliate pure plays

  6. Brand Partners LUX FIX has already partnered with over 80 of the top names in British fashion “We love the concept and how it works with us rather than working against us” Designer Hannah Martin on CNBC LUX FIX private network has exclusive relationships with over 80 brands, and has implemented technology on their websites

  7. Customers 20,000 Founder members, with an attractive customer demographic Female ABC1 Engaged International 69% female AOV: £150 25% return to the site each week Email unsubscribes <0.3% 48% UK 25% USA 15% Europe Database of c.20,000 founder members, acquired organically and through PR

  8. The Zoo Impact Working closely with Europe’s leading affiliate marketing company • Impact of The Zoo: • Allows us to optimise the TD technology platform - an invaluable asset for our business • We work closely in conjunction with the technology team at TD • We are developing a bespoke product in conjunction with the TD tech team as a joint venture • We have help and support from our fellow Zoo residents – e.g. luxury publisher StyleNest has featured LUX FIX on their award-winning online magazine

  9. Team A founding team supported by leading industry figures Founding Team Advisory Team Tamara Heber-Percy CTO and Founder, Mr & MrsSmith Alice Hastings-Bass Co-Founder QuilvestPrivate Equity Goldman Sachs Investment Banking Oxford University Clara Mercer Marketing Director, British Fashion Council, London Fashion Week Rebecca Glenapp Co-Founder Online Start-ups: Idio, Billmonitor The Aston Group Online Consulting Trinity College Dublin Caroline Issa Editor: Tank Magazine, O: By Tank, Becauselondon.com Paul Campbell Head of Development Rails Developer & Founder of Hypertiny Contract Developer for Engine Yard

  10. Q&A As featured in: Awards: “50 best shopping websites, 2012” “One of the country’s most exciting start-ups” “Our favourite brands for less” - Gwyneth Paltrow “One of the most innovative businesses emerging across Europe” “Try @Luxfix for the coolest British fashion buys”

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