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Tweaking strategies or paradigm shift – which one’s better? Quite a majority of the law firm websites do not even meet the general search-friendly features. At Just Legal Marketing, we offer cutting-edge law firm website design and development services that not only feature pleasing material and user-friendly widgets, but also presents complete functionality and robustness. Contact us to know more!
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As internet marketing specialists for lawyers, the first thing we focus on is the law firm’s website. After all, your firm’s website is the beating heart of all of your online marketing efforts including search engine optimization, local SEO, social media marketing, and paid digital advertising. Unfortunately, too often I find that a law firm’s website is a disaster from the standpoints of improper HTML and other coding, site speed, mobile friendliness, and overall usability. Some attorneys try to compensate for their firm’s poor website design by throwing money at paid digital advertising. Although this approach may drive traffic to the site (and cost thousands each month), site visitors quickly bounce out of the site instead of being drawn in further with the right design. In this article, Part 1 of the Best Law Firm Website Design Tips for Attorneys, I’ll delve into the fundamental technical aspects of good design. Whether you plan to do-it-yourself (which is not something I recommend) or hire a designer, you’ll find this article very useful to determine whether your site is technically up-to-par. I’ll also describe a few online tools that will help you analyze these issues yourself.
Your Law Firm Deserves The Best Work From Your Web Designer I never cease to be amazed at out how much “professionals” charge attorneys for their websites, yet these designers don’t deliver a professional product. I suspect there are several reasons why these so-called web developers do inferior work for two primary reasons: The designer is a novice. Frankly, anyone with a little knowledge of graphics, HTML code, or WordPress can throw up a website and call themselves a professional website designer. I’ve interviewed designers with impressive looking resumes only to discover that while they know graphics design, they don’t understand the fundamentals of how to optimize the site for search engines. The designer is lazy. The designer is skipping steps because the developer assumes that as attorneys, we don’t have enough knowledge to check behind their work. In fact, I’ve helped lawyers call out their designer on missing elements, only to be told by the designer that optimizing the website will cost extra! Before you invest good money into a website that will hurt, not help, your search engine optimization efforts, here’s your checklist to ensure that you’re getting the best web site possible for your money: