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Military Youth Challenge

Military Youth Challenge. A MWR leadership opportunity for youth fitness. Objective . Inspire the behavior of military youth to adopt a lifestyle of fitness, proper nutrition, and good health. Elements. Fitness Learning Reading Comprehension Writing Metrics/Tracking

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Military Youth Challenge

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  1. Military Youth Challenge • A MWR leadership opportunity for youth fitness

  2. Objective • Inspire the behavior of military youth to adopt a lifestyle of fitness, proper nutrition, and good health

  3. Elements • Fitness • Learning • Reading • Comprehension • Writing • Metrics/Tracking • Weight, Height, BMI, Self Esteem

  4. Age Demographic • 6 thru 10 year olds • DesignedToMove mission

  5. Fitness • Minimum 3x/week Walk/Jog/Run • 20+ minutes per activity • Training Diary

  6. Learning (values) • Readings - Athlete Stories (e.g. Mia Hamm) • Comprehension Quizzes • Writing

  7. Learning (health,nutrition) • Body Mass Index (BMI) • Nutrition • The Power of Exercise

  8. Metrics (program evaluation, success measure) • Pre-Program benchmarks • Height • Weight •BMI • Self Esteem index • Tracking • Mid-program progress/change, diaries • Post-metrics • Height • Weight •BMI • Self Esteem index • Fitness diary

  9. Administration • MWR Point of Contact (POC’s) Youth Centers • Youth Fitness Program Directors • Base Schools • Boys & Girls Club (on base)

  10. Motivational Recognition • Training Diaries posts (poster) • Commissary Produce Aisle listing • Online tracking microsite

  11. Test Markets(200-250 per base model) • Ft. Lewis (Lakewood, WA) • POC: Cynthia Patnoe-Lewis • Ft. Belvoir (Fairfax County, Virginia) • POC: Jerry Arrington

  12. Timing • Test Market Models: January/February 2015 commence • Metric: mid program evaluation in March 2015 • Duration 20-25 weeks • Event Completion highlight: America’s Armed Forces Kids Run (by base)

  13. Incentive • MYC Special Shirt • Local Base Recognition • Commissary Posting Board

  14. Life Habit Goal

  15. Roll out Program • 2014-15 additional bases • Unlimited potential participation

  16. Tie-in Growth • DesignedToMove • Partners (Commissary Nutrition based)

  17. The Time to Act is Now!

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