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“The mere formulation of a problem is far more essential than its solution.”

“The mere formulation of a problem is far more essential than its solution.” - Albert Einstein. Blogging. Channels. Quantity. Recommendations. Above all. Make it relevant & remarkable. Know thy customer.

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“The mere formulation of a problem is far more essential than its solution.”

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  1. “The mere formulation of a problem is far more essential than its solution.” - Albert Einstein

  2. Blogging

  3. Channels

  4. Quantity

  5. Recommendations

  6. Above all... • Make it relevant & remarkable

  7. Know thy customer • Survey your customers at every opportunity • What are their biggest problems? • What do they need the most? • What are they searching for?

  8. Map to the Buying Cycle • Awareness: blog posts, social updates • Research & Education: eBooks, webinars, reports • Comparison & Validation: case studies, demos, testimonials • Purchase: detailed product info, images

  9. Use an Editorial Calendar • Shared Google Calendar or Spreadsheet • Track followers, engagement weekly, monthly • Note SEO Keywords, match to buying cycle • Track important dates, events • Create a tab, column or row for each type of content • Look for opportunities to repurpose

  10. Top 10 Tips • Follow news in your industry • Monitor social chatter • Recruit guest bloggers • Keep an idea bank • Review posts and best-of and round-ups • Take pictures and video everywhere • Conduct original research • Look for interesting, related ideas • Create great evergreen content • Make it fun

  11. “It's not that I'm so smart, it's just that I stay with problems longer..” - Albert Einstein

  12. HATEF YAMINI • hatef@provoc.me

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