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Sport & Entertainment Industry: Market, Products, and Trends

Acquire information about the sport and event industry, including key terms, market segments, core benefits to customers, and the financial impact on communities. Explore the variety of sports and entertainment segments, professional teams, venues, health clubs, and more.

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Sport & Entertainment Industry: Market, Products, and Trends

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  1. WF SEM I1.01Acquire information about the sport/event industry

  2. TERMS TO KNOW • SPORT MEDIA: Any sporting event or sports news broadcast through a media outlet • Baseball game broadcast on the radio • SPORTING GOODS: Equipment and Apparel essential to the sport event itself • Football • Baseballs • NON-SPORT EVENT: Any event that does not incorporate sports • Plays, concerts, festivals

  3. Sport Industry Attracts what TYPE OF MARKETS • UNIQUE Market because: • INCLUDES BOTH SPECTATORS AND PARTICIPANTS • Consumers of sports products can participate in AND view a wide range of sports • Example: Football • FANTASY • Attend a Pro Game • Flag Football

  4. Major Characteristics of SEM • Provides PRODUCTS THAT ARE DIFFERENT FOR EACH CONSUMER • Industry is UNIQUE because of the type of products it produces • In most cases, the PRODUCTS ARE PRODUCED AND CONSUMED AT THE SAME TIME because they are activities or games • Example: Baseball game (losing team fans vs. winning team fans)

  5. CORE BENEFITS to Customers who Purchase Sports Products • ENTERTAINMENT • HEALTH • ACHIEVEMENT • Industry is UNIQUE: • Appeals to variety of people for many different reasons • Example: Playing Sports • Entertaining for what type of customer? • Healthy for what type of customer? • Provides achievement to what type of customer?

  6. Professional Teams • Professional Individual Sports • Collegiate/Scholastic Teams • Sports Venues • Health Clubs • Recreation • Camps • Amateur Sports • Sporting Goods • Media Variety of Sports Segments Available

  7. Basketball: Charlotte Hornets • Football: Carolina Panthers • Hockey: Carolina Hurricanes • Baseball: Atlanta Braves Professional Teams

  8. Running • Swimming • Golf (PGA, LPGA) • Bowling (PBA) • Tennis (WTA) Professional Individual Sports

  9. Collegiate and Scholastic Teams*Virginia Tech*Appalachian State*NC StateVenues:*Arenas*Stadiums*Coliseums*Speedways

  10. Gold’s Gym • YMCA • Triangle SportsPlex • Ladies Fitness and Wellness • The Rush Fitness Complex Health Clubs

  11. Aerobics • Soccer • Basketball • Swimming • Area parks Recreation

  12. Tennis Camp • Basketball Camp • Soccer Camp • Raven Knob Camps Amateur SportsAAU-Amateur Athletic Union WKA- World Karting Association

  13. Dicks Sporting Goods • Sports Authority • Champs Sports • Foot Locker Sporting Goods MediaESPN- Sportscenter, MNF NBC- Sunday Night Football TBS/TNT-NBA

  14. Music • Movies • Theme Parks • Radio • Film • Television Variety of Entertainment/Events Available • Dramatic Arts • Video Games • Fine Arts and Science • Literacy • Casinos

  15. Maverick Records • PSE Records • JMG Records • Quincy Jones Movie Industry • Warner Brothers • Disney • MGM (Metro Goldwyn Mayer) • Actors Music Industry

  16. Six Flags • Disney Parks • Carowinds Theme/Amusement Parks

  17. FM • AM • Country • Rap • Hip-hop • Jazz • Sirius/XM satellite radio Radio Industry

  18. Sundance Film Festival • RiverRun Film Festival Film Industry

  19. Scripted shows • Reality shows • News • Sports Television Industry

  20. The Little Theatre • National Black Theater Festival • Belk Theatre Dramatic Arts Industry

  21. X-Box • Wii • PlayStation 3 Video Game Industry

  22. Smithsonian Museum • Sci Works Fine Arts and Science Industry

  23. Library • Internet • Books Literacy Industry

  24. Las Vegas • Atlantic City • Harrah’s Casinos Industry

  25. Increase of participants in sports/entertainment • Increase of followers of sports/entertainment • Increase in attendance in sports/entertainment • Increase of media coverage • Internationalization Factors Contributing to the Growth of SEM

  26. Sports: • Naming Rights • X-Games • Sport Specific Channels • Entertainment • Internet Web Casts • Event marketing • Specific Channels Trends in Sports & Entertainment

  27. Organizational Control of Athletes • Internationalization • Branding • Brand Extensions • New Media • Better Research • Nostalgia • a wistful desire to return in thought or in fact to a former time in one's life, to one's home or homeland, or to one's family and friends; a sentimental yearning for the happiness of a former place or time. Trends (CONT)

  28. FINANCIAL/ECONOMIC IMPACT of SEM on Community • FISCAL IMPACT: Government Revenue generated from hosting an event • Sales Tax, Food-Service Tax, Parking Fees • DIRECT IMPACT: • Expenditure * Number of visitors * Nights of event • INDIRECT IMPACT: • Direct Expenditures PER INDUSTRY (Food, etc.) • Total Impact: • Direct + Indirect

  29. Increase in local business • Contribute to tax base  • Bring business to abandoned areas SEM Contributes to Economic Well-Being of Communities • More job creation • More tourism • More consumer spending • More money for local businesses • Teams draw huge crowds of fans • Many come from out of town • Stay in hotels • Eat at local restaurants

  30. Increase of participants in the SEM industries • Increase of followers/spectators/attendance • Increase of media coverage • Internationalization/ Globalization Factors Contributing to the GROWTH of SEM

  31. Negative Impacts of SEM on Community • Questionable impact on tax revenue • Divert resources from other priorities (education, roads, public safety) • Community can be "held hostage" by a team

  32. How Communities Can Minimize Negative Impact of Hosting an Event • Sign teams to long-term stadium leases • Diversify-host more than one sport • Host multiple events in stadium/arena • Notify the community in advance • Provide necessary security/traffic resources

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