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Starter Kit

Starter Kit. Created by Praveen Dorna. Ideation. Business Model Canvas. Lean Startups. What are the common mistakes lot of them make while they startup?. Problem Identification. Identify a Problem. Mapping Customer Journeys Primary Research Secondary Research. Pick an Industry Food

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Starter Kit

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  1. Starter Kit Created by Praveen Dorna

  2. Ideation Business Model Canvas Lean Startups What are the common mistakes lot of them make while they startup?

  3. Problem Identification

  4. Identify a Problem Mapping Customer Journeys Primary Research Secondary Research

  5. Pick an Industry Food Healthcare Energy Media Transportation E-Commerce IoT Who is your customer? What do you want to solve? Define a Problem

  6. Analyze a Problem Need Magnitude Intensity

  7. Tools

  8. Market Research

  9. Market Research

  10. Market Research Industry Research Market Landscape Research Competitor Research Idea Validation Research Business Model Evaluation Research

  11. Market Research - Tools Trend Analysis - Trendhunter, Kickstarter, Gartner, Innovation Platforms etc. Survey Tools - Google Forms, Survey Monkey, Typeform etc. Social Media Polls - FB, Twitter, Linkedin etc. Industry Reports - BCG, KPMG, NASSCOM, Inc 42, Startup India etc Industry Associations and Media Houses (Inc 42, Yourstory, VCCircle etc) Competitor Research - Owler, Tracxn, Crunchbase, Pitchbook etc. Social Networks - Angellist, F6S MVP Tools - Unbounce Launchrock etc.

  12. Risk Analysis Market Risks Competitive Risks Technology & Operational Risks Financial Risks People Risks Legal & Regulatory Risks Systemic Risks

  13. Product - Market Fit Pyramid

  14. Putting Together a Business Model + Validation

  15. “A business model describes the rationale of how an organization creates, delivers, and captures value”

  16. Types of Business Models * The Middle Man * Become a Marketplace * The Subscription Model * Customize Everything * On-Demand * The Modernized Direct Sales Model * Freemium Model * Reverse Auction * Virtual Good Model

  17. Validation of Ideas Lean Startup Methodology

  18. Lean Product Process • Determine your target customers • Identify underserved customer needs • Define your value proposition • Specify your minimum viable product (MVP) feature set • Create your MVP prototype • Test your MVP with customers

  19. Explore Pitch Concierge Validation Methods and Success Criterion

  20. MVP Tests

  21. Defining Milestones

  22. Planning the Journey What is needed to get your startup up and running? People Product Process Funds Compliance Go to Market Strategy Customers Revenue Models Idea Stage Validation Stage (MVP) Pilot Early Stage Growth Stage

  23. Business Development & Go to Market

  24. Sales/ Business Dev Channels B2B vs B2C Hiring and Building Teams

  25. Sales Strategies : Direct Vs Partnerships Strategic alliances between non-competitors Coopetition: strategic partnerships between competitors Joint ventures to develop new businesses Buyer-supplier relationships to assure reliable supplies

  26. Online Tools Wireframing and Mockups - Balsamiq, Sketch, Indesign, Photoshop etc. Interactive Prototyping - Invision, Justinmind, flinto, Prototypr etc. Collaboration and Communication - Slack, Flock, Discord etc. CRM - Intercom, Crisp, Streak, Nimble, Freshsales etc. Project Management - Asana, Trello etc. SaaS platforms - Shopify, Backbuckle, Crisp, Wix, Alogolia etc. Analytics - Kissmetrics, Google analytics, Mixpanel, Hotjar etc

  27. Online Tools Finding Co-Founders - FounderDating, CoFoundersLab, Meetups, Startup Weekend, Angellist etc. Hiring - Angellist, Hasjob, Internshala, Indeed, Cutshort etc. Media/ PR - Yourstory, Inc42, Newspapers, Blogs, Betalist, Producthunt etc. Referral Tools - ReferralCandy, Invitebox etc. A/B Testing - Optimizely, Unbounce, VWO, Kissmetrics etc. Content Marketing Tools - Buzzsumo, Feedly, Curata, Hubspot etc. SEO Tools - Ahrefs, Moz, Semrush, Wordstream etc.

  28. Online Tools Customer Support - Zendesk, Uservoice, Livechat, Front etc. Acquiring Early Users - Producthunt, Betalist, LaunchingNext etc. Newsletters - Mailchimp, ConstantContact, Sendgrid etc. Social Media Marketing - Buffer, MeetEdgar, Tweetdeck, Sproutsocial, Hootsuite Marketing Automation - SendX, Marketo etc. Bulk SMS - MSG91, Twilio, Textlocal etc. Push Notifications - Onesignal, Truepush etc.

  29. Pricing, Investments, Valuation

  30. Going about Pricing Objectives : Revenue Vs Growth Cost Based Vs Value Based Pricing Models with Initial Customers How to test and evolve Pricing How to go about increasing Pricing

  31. Valuation and Investments Type of Investments Fundraising Process Finance Sources • Incubators/ Accelerators • Govt Grants/ Investments (Startup India, SIDBI Mitra etc) • Investors/ VC/PE • GREX • Letsventure, Gust, Fundacity, Angellist etc. • Consultants • Family, Friends, Crowdfunding Startup Exits : AcquiHire, Acquisition, IPO

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