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DIGITAL MARKETING

DIGITAL MARKETING

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DIGITAL MARKETING

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  1. DIGITAL MARKETING SERVICES

  2. DIGITAL MARKETINGServices Digital Marketing Services refers to the use of various online channels, platforms, and technologies to promote and advertise products, services, brands, or messages to a target audience. It encompasses a wide range of strategies and tactics designed to reach potential customers in the digital space.

  3. TYPES OF DIGITAL MARKETING

  4. TYPES OF DIGITAL MARKETING • SEO • SEO involves optimizing your website and content to rank higher in search engine results pages (SERPs). • The goal is to increase organic (unpaid) traffic by improving the visibility of your website for relevant search queries.

  5. TYPES OF DIGITAL MARKETING • Content marketing • Content marketing is a strategic approach to digital marketing that involves creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. It offers value for free in the form of written material, such as: • Blog posts • E-books • Newsletters • Video or audio transcripts • Whitepapers • Infographics

  6. TYPES OF DIGITAL MARKETING • Social Media Marketing • Social media marketing is a digital marketing strategy that involves using social media platforms to promote products, services, or brands. • With such widespread usage and versatility, Social media is one of the most effective free channels for marketing your business today. Some benefits of Social Media marketing are given below: • Drive Traffic • Increase Brand awareness • Build relationships

  7. TYPES OF DIGITAL MARKETING • PAY PER CLICK • Pay-Per-Click marketing (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked. It's a way to buy visits to your website rather than attempting to "earn" those visits organically. • It requires careful planning, constant monitoring, and optimization to ensure a positive return on investment. • PPC marketing can be highly effective in driving targeted traffic to your website and achieving specific business goals

  8. TYPES OF DIGITAL MARKETING • EMAIL MARKETING • Email marketing is a digital marketing strategy that involves sending targeted emails to a group of recipients with the goal of promoting products, services, building relationships, or delivering valuable content. • It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts.

  9. TYPES OF DIGITAL MARKETING • AFFLIATE MARKETING • Affiliate marketing is a performance-based marketing strategy in which businesses or brands reward individuals or entities for driving traffic or sales to their website. • Affiliate marketing can be a mutually beneficial arrangement for merchants and affiliates when executed effectively. • It's essential for both parties to establish clear terms, communicate effectively, and monitor performance to ensure a successful partnership.

  10. BENEFITS OF DIGITAL MARKETING • Digital marketing offers numerous benefits to businesses and organizations, making it a popular and essential component of modern marketing strategies. • Global Reach • Sustainability • Competitive Edge • Cost efficiency. • Flexibility.

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