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FOR MORE CLASSES VISIT <br>www.mkt578rank.com<br><br>MKT 578 Week 1 Key Target Groups (Pfizer)<br>MKT 578 Week 2 Importance of Feedback<br>MKT 578 Week 2 Project PR Issue (Wounded Warrior)<br>MKT 578 Week 3 Tesco bank Campaign Design<br>MKT 578 Week 4 Integrated Marketing Communications<br>MKT 578 Week 4 Media Selection (AIG)<br>
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MKTG 522 MENTOR The Secret of Eduation /mktg522mentor.com MKTG 522 Week 1 DQ 1 (Market Research) FOR MORE CLASSES VISIT www.mktg522mentor.com Name the six steps in the marketing research process as discussed in the Kotler text. Why is it important to include all of these steps in the research process? Why is the first step the most important?
MKTG 522 MENTOR The Secret of Eduation /mktg522mentor.com MKTG 522 Week 1 DQ 2 (Strategic Marketing Planning) FOR MORE CLASSES VISIT www.mktg522mentor.com Why is it important for a company to have a well written mission statement? What key points do you think need to be included in the mission statement? Should a mission statement also be a marketing tool?
MKTG 522 MENTOR The Secret of Eduation /mktg522mentor.com MKTG 522 Week 1 to 7 All DQs FOR MORE CLASSES VISIT www.mktg522mentor.com MKTG 522 Week 1 DQ 1 (Market Research) MKTG 522 Week 1 DQ 2 (Strategic Marketing Planning) MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior) MKTG 522 Week 2 DQ 2 (Target Market Selection) MKTG 522 Week 3 DQ 1 (Branding) MKTG 522 Week 3 DQ 1 (Competitive Strategies)
MKTG 522 MENTOR The Secret of Eduation /mktg522mentor.com MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior) FOR MORE CLASSES VISIT www.mktg522mentor.com What are some of the factors that influence consumers’ buying behavior? Have the purchasing habits of your parents and/or grandparents influenced your buying behavior? If you were to open your refrigerator and cupboards and compare the contents with those of your parents, would you find some brands in common?
MKTG 522 MENTOR The Secret of Eduation /mktg522mentor.com MKTG 522 Week 2 DQ 2 (Target Market Selection) FOR MORE CLASSES VISIT www.mktg522mentor.com What are some of the challenges faced by marketers as they attempt to define their target markets? How necessary is it to fine-tune your Marketing Plan so that your target market is clearly defined and measurable? Why is extensive research necessary for an accurate definition of a target market?
MKTG 522 MENTOR The Secret of Eduation /mktg522mentor.com MKTG 522 Week 3 Assignment Create the Value (2 Papers) FOR MORE CLASSES VISIT www.mktg522mentor.com This Tutorial contains 2 Papers Week 3: Assignment Create the Value: Market Segmentation Analysis and a Value Proposition Your U.S.-based company has decided to explore the possibility of developing a business based on the organic farm concept Daylesford—developed by Lady Bamford—which is successful in the UK (daylesford.com). Please prepare a report that would form the basis of a planning discussion with your senior marketing managers. Your report should include a detailed analysis of a potential market segment and a description of the proposed value proposition.
MKTG 522 MENTOR The Secret of Eduation /mktg522mentor.com MKTG 522 Week 3 DQ 1 (Branding) FOR MORE CLASSES VISIT www.mktg522mentor.com Procter & Procter & Gamble (P&G) perhaps epitomizes the ability to create highly successful brands and marketing efforts. Read the Breakthrough Marketing case study about Procter & Gamble on page 269 in chapter 9 of your e-text. Given our study through the first three weeks, to what do you attribute P&G's success and its ability to continually grow its business? Were you to project into the future, what recommendations would you make to P&G marketing executives, especially as to where the company might be vulnerable?
MKTG 522 MENTOR The Secret of Eduation /mktg522mentor.com MKTG 522 Week 3 DQ 2 (Competitive Strategies) FOR MORE CLASSES VISIT www.mktg522mentor.com As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?
MKTG 522 MENTOR The Secret of Eduation /mktg522mentor.com MKTG 522 Week 4 DQ 1 (Pricing Strategies) FOR MORE CLASSES VISIT www.mktg522mentor.com As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?
MKTG 522 MENTOR The Secret of Eduation /mktg522mentor.com MKTG 522 Week 4 DQ 2 (Marketing of Services) FOR MORE CLASSES VISIT www.mktg522mentor.com How is the marketing of services different than the marketing of a product? What are the challenges of marketing a service? How is marketing shoes different from marketing shoe repair?
MKTG 522 MENTOR The Secret of Eduation /mktg522mentor.com MKTG 522 Week 5 Deliver the Value IKEA Case Study (3 PPT) FOR MORE CLASSES VISIT www.mktg522mentor.com This Tutorial contains 3 PPT/Tutorials Week 5 Assignment Your assignment this week is to review the IKEA Case Study below. While reviewing it, consider it as background information for your upcoming presentation to the IKEA Senior Management Team. More details on your upcoming PowerPoint presentation to the management team are provided at the end of the case study guidelines. Deliver the Value: IKEA Case Study
MKTG 522 MENTOR The Secret of Eduation /mktg522mentor.com MKTG 522 Week 5 DQ 1 (Channels of Distribution) FOR MORE CLASSES VISIT www.mktg522mentor.com As part of the Marketing Mix, Place, or Channels of Distribution, is important to understand. What is the difference between Direct channels of distribution and Indirect channels of distribution? It has been said that "channels of distribution may be the best opportunity for a sustained competitive advantage." Based on your Kotler text, would you agree or disagree? Why?
MKTG 522 MENTOR The Secret of Eduation /mktg522mentor.com MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and Logistics) FOR MORE CLASSES VISIT www.mktg522mentor.com Describe Market Logistics. What are some of the steps necessary for market logistics planning? Please provide an example.
MKTG 522 MENTOR The Secret of Eduation /mktg522mentor.com MKTG 522 Week 6 Assignment Communicate the Value (2 Papers) FOR MORE CLASSES VISIT www.mktg522mentor.com This Tutorial contains 2 Papers Week 6 Assignment: Communicate the Value Communicate the Value: Integrated Marketing Communications Brief Please select a brand that has a brand problem. For example, recent player legal troubles have been a problem for the NFL brand. Another example is the Bonefish Grill, the country’s second largest seafood chain after Red Lobster. Although their check average is more than $3.00 less than Red Lobster, many consumers see that brand as “expensive”. You job is to develop an IMC brief. This deliverable will be used to instruct an external company that will be hired to develop an integrated marketing communications (IMC) campaign for your company.
MKTG 522 MENTOR The Secret of Eduation /mktg522mentor.com MKT 578 Week 4 Integrated Marketing Communications FOR MORE CLASSES VISIT www.mkt578rank.com MKT 578 Week 4 Integrated Marketing Communications
MKTG 522 MENTOR The Secret of Eduation /mktg522mentor.com MKT 578 Week 4 Learning Team Reflection FOR MORE CLASSES VISIT www.mkt578rank.com Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your employment field. Prepare a 350- to 700-word paper detailing the findings of your discussion
MKTG 522 MENTOR The Secret of Eduation /mktg522mentor.com MKT 578 Week 4 Media Selection (AIG) FOR MORE CLASSES VISIT www.mkt578rank.com AIG Media Selection Media Types Effective Communication AIG Customers AIG Sales Representatives US Government Regulatory Agencies
MKTG 522 MENTOR The Secret of Eduation /mktg522mentor.com MKT 578 Week 5 DQs FOR MORE CLASSES VISIT www.mkt578rank.com Week 5 DQ 1 The Internet offers numerous advantages for conducting public relations activities. Describe at least two of these advantages and discuss how these approaches differ from traditional methods. Week 5 DQ 2 Social media 2.0 is all about interactivity and developing relationships. In what ways have social media sites increased the ability of companies to create relationships with their publics?