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Quantitative KAP survey

Quantitative KAP survey. Finalizing scope of campaign Determining the sampling methodology Finalizing the survey plan. Finalizing the scope of the campaign. Scope: Habitat , Conservation Result (CR) => Threat => Target audiences (TA) => Geographical extent => Target population.

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Quantitative KAP survey

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  1. Quantitative KAP survey Finalizing scope of campaign Determining the sampling methodology Finalizing the survey plan

  2. Finalizing the scope of the campaign • Scope: • Habitat , Conservation Result (CR)=> Threat=> Target audiences (TA) => Geographical extent=> Target population

  3. Finalizing the scope of the campaign • What to consider? • Proximity to threat of TA • Impact of Behavior Change • Broader vrs narrower scope of campaign • Logistics and budget

  4. How many TA do we include? • 1-2 Primary target audiences (directly linked to threat) • 1-2 Secondary (influencers, constituency) • Maximum of 4

  5. What does “Target Audience” mean for our project planning and implementation? • Result chain - clear BC - clear BR • SMART objectives • Targeted by KAP survey • Tailored communication strategy • Results monitored

  6. Can a campaign plan to reach other groups that are not a TA? • Yes if it is strategic to do so=> in line with ToC • => Have clear objective • Opportunistic • Impact not measurable • Consider resources – dilution effect=> FOCUS vrs GENERATING MOMENTUM

  7. Determining the sampling methodology • Calculate sample size for each TA95%CL, 3% or 5% CI

  8. Implications of CI 3% vrs 5% 3% => results have to be 6pp difference or higher between pre and post campaign to be detected 5% => results have to be 11pp difference or higher between pre and post campaign to be detected Module 2, Unit 4, Sub-Unit 1.1

  9. Calculating the sample size

  10. Determining the sampling methodology • Stratified samplingSampling method • Planning the survey • Documenting the methodology for replication

  11. Stratified sampling

  12. Survey planning

  13. Questions about template?

  14. Recommendation for PEP2 cohort based on generic ToC TA1 – Primary TA Direct resource (MPA) users TA2 – Primary TAResource users involved Linked to enforcement and governance strategy (flexible) TA3 – Secondary TA Key influencers => Whole local community TA4 – Secondary TALGU employees in town + service providers

  15. 2 - 4pm - 2 hrs to- Meet with PPM (15min/CF) • - Fill in template • By end of day:- Have final approval on TA by Stuart

  16. Big picture questions?

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