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We have an app for that! OLA Super Conference Session 429 February 3, 2011

We have an app for that! OLA Super Conference Session 429 February 3, 2011 Tom Bentley, Brantford Public Library tbentley@brantford.library.on.ca. Good morning. Selection Development Features Marketing & Monitoring. Raising apps for fun and profit !. Selection.

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We have an app for that! OLA Super Conference Session 429 February 3, 2011

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  1. We have an app for that! OLA Super Conference Session 429 February 3, 2011 Tom Bentley, Brantford Public Library tbentley@brantford.library.on.ca Good morning

  2. Selection Development Features Marketing & Monitoring Raising apps for fun and profit !

  3. Selection BPL’s STRATEGIC PLAN “Enhance the customer experience through service transformation” “Enhance the user experience by offering an array of integrated electronic resources” “Broaden self-serve options for customers” It’s all part of the plan…

  4. BPL Technology Plan SOLS webinar on mobile apps in April 2010 Boopsie offered discount to participants SOLS grant to cover cost of installation ($1,000) Seattle & Santa Clara launched Boopsie apps to good reviews So many apps, so little money

  5. Selected Boopsie BPL’s Strategic Plan Discounts from Boopsie & SOLS grant App works on Blackberry, Android & iPhone/iTouch 2500 WLU Brantford students Good reviews

  6. DEVELOPMENT Cloud based process Created Google Docs account to enter, share and edit information between BPL and Boopsie Cloudy with a chance of apps

  7. Cloud based process Created Google Docs account to input Cloudy with a chance of apps

  8. Horizon utility used to upload catalogue via FTP to BPL’s external web server Entire catalogue uploaded weekly Some catalogue records required clean-up Utility caused crashes Crashes are app-alling

  9. Create graphics Graphics for the app: icons, banners, splash image, iTunes Store image Graphics for app channels: catalogue, hours, location,events, Twitter, Facebook, etc. Caution: Graphic images!

  10. Caution: Graphic images!

  11. Write promotional copy Name your app: 10-12 characters Blackberry/Android promo copy: 80 characters Blackberry/Android descriptive copy: 325 characters iTunes App Store copy: 4,000 characters To app, or not to app…

  12. Caution: Graphic images!

  13. Caution: Graphic images!

  14. Final Testing & Launch Boopsie tested app to ensure features worked Boopsie submitted app to app stores BPL to Go soft launch in November 2010

  15. features Smart prefix search Library account Hours & location Events calendar Social media links Stylin’ & Profilin’

  16. nh + wi = Wii NHL Slapshot de + e-b = Dewey the library cat e-book ju + bi + co = Justin Bieber compact disc si + tr + pa + dv = Sisterhood of the Traveling Pants DVD I’d like to buy a vowel

  17. MARKETING & MONITORING One to one contact Press release BPL Cover to Cover newsletter BPL web page BPL social media

  18. BPL to Go Usage Nov./Dec. 2010

  19. bpltogo.boopsie.com

  20. Nancy Wolf Manager of I.T. nwolf@brantford.library.on.ca Paula Thomlison Manager of Marketing pthomlison@brantford.library.on.ca Lita Barrie CEO, Grimsby Public Library lbarrie@town.grimsby.on.ca For more info….

  21. Questions? Thank You!

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