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10 minutes ago - COPY LINK TO DOWNLOAD : https://goo-totheregister.blogspot.com/?open=1477327339 | get PDF Download Selling Science Fiction Cinema Making and Marketing a Genre | How science fiction films in the s were marketed and helped create the broader genre itself For Hollywood the golden age of science fiction was also an age of anxiety Amid rising competition fluid audience habits and increasing government regulation studios of the s struggled to make and sell the kinds of films that once were surefire winners These conditions the leading media scholar Jand nbsp P Telotte argues catalyzed the incredible rise of science fiction Though science fiction films had existed since the earliest days of cinema the SF genre as a whole continued to resist easy definition through the s In grappling with this developing genre the industry began to consider new marketing approaches that viewed films as fluid texts and audiences as ever changing Drawing on trade reports film reviews pressbooks trailer
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