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It’s all about golf

It’s all about golf . Delivering a dynamic new way to attract new customers locally. Replacing old fashioned paper signage notice boards with state of the art digital H D screens in a golf club near you. Transforming Golf Club communications: .

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It’s all about golf

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  1. It’s all about golf

  2. Delivering a dynamic new way to attract new customers locally Replacing old fashioned paper signage notice boards with state of the art digital HD screens in a golf club near you

  3. Transforming Golf Club communications:

  4. Alternative to printing and posting notices .. going digital

  5. State of the art digital screens creating new medium

  6. Choice of bespoke finishes tailored to the club’s taste

  7. Golf in the UK snapshot • 2,700 Golf clubs • 1.3 million members • Over 3,000 teaching professionals • Circa 1,500 rounds per golf club per month • 50% members, 40% visitors and 10% corporate/society • Played mostly by Menbut growing number of Women and Children

  8. Who are Golf Club TV? Established in the summer of 2013 Managed by media professionals with 20+ years experience and a passion for golf Financed by an enthusiastic group of private investors Supported by a team of over 20 specialists providing operational support to the channel across various roles Presenting local, national and regional advertisers with a commercial platform to communicate with high net worth individuals in a perfect mindset doing their favourite thing... playing golf !

  9. What we do • Broadcast to state of the art HD digital portrait screens in Golf Club pro shop or reception areas positioned to maximise exposure at each venue • Create a modern networked broadcasting channel that improves communications with members and guests alike • Deliver relevant content produced and managed on a national, regional and local level ensuring people watch the screens • Clubs can create and run their own messaging and promotional campaigns within an average loop of around 3 mins • Provide brands with a unique digital advertising platform reaching the high net worth audience that golf clubs deliver

  10. Short form full screen advertising alternates with a variety of content features: weather, breaking news, golfing tips, top courses, holiday destinations, rule changes, golfing news, club information etc • Free standing or wall mounted screens can be selected by each club and are professionally installed in optimum positions designed to maximise footfall i.e. Reception areas • The screens are funded and installed by us. Maintained by our dedicated technical team and clubs are contracted for 3 years at a time • Each screen has its own built in media player enabling bespoke content or advertising to be delivered via an internet connection • Each club or advertiser can access and amend their own copy and update screens in real time online or even using their mobile phone How we work

  11. Helping each club financially with bespoke internal promotions

  12. Who watches GCTV? • Predominantly ABC1’s • Affluent lifestyle with high disposable incomes • 84% male biased • 80% aged 36 and over • £751.80 is the average yearly full playing adult membership fee • On average each member visits their golf club twice a week • High percentage of business managers/owners Source: ENGLANDGOLF golf club membership questionnaire 2012

  13. Audience data • Advertisers will enjoy around 9,000 plays of their commercial each month • Around 5,000-10,000 rounds of golf per club each month • Most clubs split 50% members, 40% guests and 10% societies • Average footfall through clubhouses 4,500+ pcm • Viewers will have opportunities to see the screen on numerous occasions during their visit • Dwell times are expected to be 2-3 minutes per viewing

  14. National media opportunities Spot Advertising • 10 secs full screen spot ads played once every 4-5 minute loop • Monday to Sunday 6am to 11pm across 35+ clubs • £150 gross per club per month Sponsorship • Selected content segments are available for brands to sponsor at a rate of £75 per club per month including: • Weather, News, Clock, Golfing News, Tips, Top Courses, etc

  15. Local and regional media opportunities Spot Advertising – Full screen ad • 10 secs spot ads played once every 5 minute loop • Monday to Sunday 7am to 10pm • £150 per club per month (ad production £150) Spot Advertising – Content screen ad • 10 secs spot ads played once every 5 minute loop • Monday to Sunday 7am to 10pm • £75per club per month (ad production £90)

  16. Category exclusive opportunity Jan Launch campaign packages: • 10 sec spot ad played once every 5 min loop • Monday to Sunday 7am to 10pm 5,400 plays per club pcm • Select from 35+ Golf venues (Crown, Burhill and Q Hotels) • Clubs rolling out so client only gets charged once screen goes live • Choose 6 month (5% off) or 12 month (10% off) contract • Additional savings for multiple sites 2-9 5%, 10-20 10% and 21+ 15%

  17. Current coverage Resort : St Mellion International Resort, Cornwall Membership: 2. Chesfield Downs Golf & Country Club, Nr Stevenage 3. Eccleston Park Golf Club, Prescot 4. Merrist Wood Golf Club, Worplesdon 5. Oak Park Golf Club, Farnham 6. Sherfield Oaks Golf Club, Hook 7. Stapleford Abbotts Golf Club, Essex 8. The Bristol Golf Club, Almondsbury 9. Wickham Park Golf Club, Fareham 10. Batchworth Park Golf Club, Rickmansworth 11. Cams Hall Estate Golf Club, Fareham 12. Cottesmore Golf & Country Club, Crawley 13. Hampton Court Golf Club, Kingston-upon-thames 14. Mill Green Golf Club, Welwyn Garden City 15. Pyrford Golf Club, Nr Woking 16. South Winchester Golf Club, Winchester 17. The Hertfordshire Golf & Country Club, Broxbourne 18. Milford Golf Club, Nr Godalming Pay and Play: 19. Addington Court Golf Club, Croydon 20. Blue Mountain Golf Centre, Binfield 21. Paultons Golf Centre, Nr. Romsey 22. Pine Ridge Golf Club, Camberley 23. South Essex Golf Centre, Brentwood 24. Sunbury Golf Centre, Shepperton 25. Traditions Golf Course, Woking 26. 9 of Herts Golf Centre, Rickmansworth 27. The Priors, Essex

  18. National clients invited to run marketing campaigns • Prestige cars (BMW, Mercedes, Lexus, Jaguar, Audi, Range Rover) • Golf Clothing (Nike, Oscar Jacobsen, Adidas, Footjoy, American Golf) • Long Haul Airlines (BA, Emirates, Etihad, Virgin, Singapore, Quantas) • Short haul airlines (Easyjet, Ryan Air, Jet2, Flybe, Monarch) • Golf travel/destinations ( La Manga, Irish Tourist Board, Marriot, Hilton) • Luxury Goods (Rolex, Hugo Boss, Omega, Oakley, Tag Heuer) • Telecoms (Vodafone, BT, SKY, O2, 3G, EE) • Golf manufacturers (Callaway, Titleist, Taylormade, PING, Sky Caddie) • Office & Computing (Microsoft, IBM, Sony, Intel, Apple, UPS) • Gambling (Sporting Index, IG, Ladbrokes, William Hill, Betfair, Bet365) • Financials (Barclays Wealth, HSBC, Norwich Union, AXA PPP, BUPA) • Websites (mygolftravel.com, golf.com, golftoday.com, golfbreaks.com)

  19. What will GCTV deliver? • Guaranteed exposure to the golfing community • Frequent display time on state of the art equipment • Local or regional targeted campaign • Business category exclusivity for your specific sector • Research results and site photos • Post campaign analysis report and proof of posting

  20. In Summary • Golf Club TV provides you with new customer • Delivering dynamic, relevant and topical content • Long fixed terms of occupancy blocks competitors • Reaching an desirable high end audience • Accountable with reasonable cost of entry levels • Demonstrartes modern thinking for brands involved

  21. Julian Clogg Managing Director Golf Club TV Leisure Media & Communications Ltd Mob: 07771 601000 Email: julian@golfclubtv.co.uk Thank you It’s all about golf

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