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Hewlett-Packard: Облачные Услуги и Решения

Hewlett-Packard: Облачные Услуги и Решения . Андрей Сидорович / 20 Сентября , 2012 . Hewlett-Packard: Облачные Услуги и Решения . Agenda Облако: Почему Hewlett-Packard? HP Public Cloud (hpcloud.com) HP Convergent Cloud Success Stories Преимущества Облака HP Вопросы?.

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Hewlett-Packard: Облачные Услуги и Решения

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  1. Hewlett-Packard:Облачные Услуги и Решения Андрей Сидорович / 20 Сентября, 2012

  2. Hewlett-Packard: Облачные Услуги и Решения • Agenda • Облако: Почему Hewlett-Packard? • HP Public Cloud (hpcloud.com) • HP Convergent Cloud • Success Stories • Преимущества Облака HP • Вопросы?

  3. Облако: Почему Hewlett-Packard?

  4. Облако: Почему Hewlett-Packard? • HP – Крупнейшая в мире ИТ-Компания по объему Продаж • Cloud – выбрано одним из 3-х Стратегических направлений Развития Компании • HP является вендором всех уровней Cloud • Hardware (Servers, Storage, NW…) • System Software (Drivers, Matrix, CSA) • Cloud Application Software • Services (Cloud Providing, Delivery, Consultancy,…) • HP поддерживает различные технологии: • OS (Windows, Linux, HP-UX) • Hypervisors (VMWare, Hyper-V, KVM,..) • Stacks (OpenStack, CloudStack…)

  5. HP Converged Cloud Built on market leading HP intellectual property & OpenStack technology HYBRIDDELIVERY Traditional Private Cloud Managed Cloud Public Cloud HP Converged Information INFORMATION INFORMATION INFORMATION INFORMATION Structured, Unstructured HP Converged Management & Security APPLICATIONS APPLICATIONS APPLICATIONS APPLICATIONS Monitoring, Security, Automation HP Converged Infrastructure as a service INFRASTRUCTURE INFRASTRUCTURE INFRASTRUCTURE INFRASTRUCTURE Servers, Storage, Network

  6. HP Converged Cloud Portfolio • CONSUME • Off-premise services • Managed Cloud • Enterprise Cloud Services • IT Performance Suite Services • Autonomy Protect & Promote Services • Public Cloud • HP Cloud Services • BUILD, MANAGE & SECURE • (across all models) • CloudSystem • IT Performance Suite • Converged Infrastructure INFORMATION APPLICATIONS INFRASTRUCTURE Public Cloud Traditional Private Cloud Managed Cloud PROFESSIONAL SERVICES Consulting & implementation Financing Education

  7. HP Public Cloud (hpcloud.com)

  8. HP Public Cloud ( hpcloud.com )

  9. HP Public Cloud ( hpcloud.com )

  10. HP CloudSystem Service Provider

  11. Мировой рост Облачного Бизнеса • Over half of your SMB customers want an as-a-service offering • 9 out of 10 SMBs want some type of bundle with their as-a-service • Source: “CaaS Global Market Forecast,” a commissioned study conducted by Forrester Consulting on behalf of HP. Source: Forrester: Sizing the Cloud – April 2011

  12. Бизнес поворачиваетсяв сторону Cloud SaaS доход растет в 5 разбыстрее традиционного ПО2 20%бизнеса не имеют IT 1 • 2012 • 2014 Постоянные лицензии заменяются моделями лицензирования по подписке2 Gartner Analysis IDC Analysis

  13. Service provider opportunities Revenue growth External Resell / aggregate 3rd party cloud services Offer distributed commercialcloud services Become acloud provider Offer commercial cloud services & virtual private cloud Service provider business model Transform networkVAS to cloud Consolidate internalapplications to cloud Cost reduction Internal Network Infrastructure technology IT

  14. Cloud services: the opportunity for SPs Acting as aggregator Resellers Wholesale Services Service ingestion SaasProviders SPs Revenue sharing Service bundles BusinessCustomers • Value for SaaS Providers: • Accelerate the launch of new solutions to market • Focus on core business • Leverage a strong Telco brand, to overcome security and own brand issues • Value for SPs: • Attract new business customers or retain existing customers • Higher ARPU • Enable a wholesale model also for “as-a-service” offerings • Value for Customers: • Rich end-to-end secure offering • Aggregate different cloud services, different applications, Telco services, multiple marketplace catalogue

  15. The service provider opportunity Evolving business and go-to-market strategies to becoming a cloud broker PaaS Enterprise customers BAaaS DMaaS Single services onboarding and administration portal Single end-user self-service marketplace portal Saas Provider CaaS IaaS SMB customers BSS OSS Resellers / white label Service provider owned cloud service Customized branded end-user self-service marketplace portal Quality Assurance SMB customers

  16. Компании будут доплачивать Cloud Операторам: Encryption Rapid VM Instantiation Complex Network Topologies User-configured Redundancy Revenue per potential feature per month Remediation Bandwidth Guarantee Latency Guarantee Base Carrier cloud has a far greater revenue potential (10 X) as well as being far more attractive (4 X) to enterprises than existing public cloud services Source: Alcatel-Lucent Survey of Enterprise Cloud Demands - 2011

  17. HP CloudSystem Service Provider 3-ийуровень автоматизации HP CloudSystemMatrix HP CloudSystemService Provider HP CloudSystemEnterprise • Агрегация всех типов «облчных» услуг в единой платформе • Предназначено для multi-tenancy • Гибкий настраиваемый портал • Унифицированное управление cloud-сервисами и традиционными ИТ-услугами • Комплексное решения для предоставления инфраструктурных услуг и приложений • Быстрое развертывание инфраструктуры за минуты

  18. Решение HP CloudSystem for Service Providers Aggregation Platform for SaaS (2.1) Matrix Operating Enivrement (7.1) Cloud Service Automation (3.0) Cloudsystem Service Provider AP4SaaS Commercial Portal Портал пользователей Public Cloud AP4SaaS Platform Объединение услуг различных поставщиков SaaS услуг OSS/BSS Integration Интеграция с OSS/BSS Оператора Mediation Provisioning Operations Orchestration Комплексная автоматизация Service Request Catalog Портал пользователей Private Cloud Cloudsystem Enterprise Server Automation Управление ОС и приложэениями Sitescope Контроль и мониторинг Network Automation Управление сетями Infrastructure Orchestration Управление развертыванием инфраструктуры Self Service Portal Технологический портал ИТ-администратора Cloudsystem Matrix Template Designer Архитектор шаблонов Storage Provisioning Manager Управление ресурсами хранения Cloud Maps Преднастроенные шаблоны усулг

  19. HP CloudSystem Service Provider Solution Overview • Pre-integrated Services - • Proven SaaS, IaaS and hosted services • CMS Service Adaptor Factory • HP AP4SaaS – Service Offer Management • Customizable public and secure MarketPlace Portal • SaaS service offer on-boarding and aggregation • Open APIs for integration into IT systems, Service detail records for billing • Cloud Service Automation – Automation and Orchestration • Advanced automation; orchestrate computing and storage with networking • Manage cloud services spanning multiple CloudSystem Matrix systems • PaaS enablement • Integrate 3rd party resource providers • BladeSystem with Matrix Operating Environment – Converged Infrastructure • Automated cloud hardware resource provider • VM Ware and Hyper-V on the same hardware • Both Physical and virtual server provisioning • Cloud Maps for standardized server application deployment Pre-integrated Services + HP Aggregation Platform for SaaS + HP Cloud Service Automation + HP Converged Infrastructure

  20. HP Aggregation Platform For XaaS • 2 • 3 • 4 • 1 Supplier & Service Ingestion Product & Offer Releases Business Support User Self-Service Service Management and Integration Services Definition of Products and Bundles to be Proposed to Customers ProductOffering Lifecycle Management ServiceIngestion & Lifecycle Management Operations,BusinessSupport System Marketplace Portal for ProductConsumption Operations, Billing, and Settlement Functions Sell Product Offers to Customers through a Self-service Portal HP AP4SaaS IaaS MS Exchange MS Sharepoint Customer Enterprise Service Bus Product Catalogue CRM Siebel Identity Management Billing Fault/Perf Management

  21. HP AP4SaaS cloud services ecosystem Business applications as a service Communication as a service Business voice services Virtual receptionist Auto call distribution Auto attendant Collaboration services Audio conference Virtual rooms Messaging services Device management as a service PC Backup & sharing Security PC backup & collaboration Hosted device management Mobile backup Infrastructure as a service CloudSystem Service Provider • Available as standard products or from custom projects

  22. HP Service Adaptor Factory The need • CSP demand for differentiated SaaS portfolio including specific applications (e.g. local market applications or specific targeted verticals) Our answer • An on-demand, fast and product-gradeadaptor development: • HP Service Adaptor Factory provides means for HP to integrate “customer chosen” applications and cloud services within the HP AP4SaaS platform • Optimized, repeatable process for on demand AP4SaaS service adaptor rapid development • “Catalog” approach with standard pricing for ease of quoting and ordering

  23. Success Stories

  24. Turkcell – IaaS/CaaS HP Reference • Tier-1 Leading service provider in Turkey, 3rd largest GSM operator in Europe and multiple investments across Eastern Europe Problem Solution Result • Marketplace Portal offering IaaS and CaaS (MS Exchange 2010) with potential for expansion with new applications • More operating cost predictability • Low capital investment • Minimal risk in new technology adoption • HP CloudSystem Service Provider featuring Aggregation Platform for Software as a Service (AP4SaaS), Cloud Service Automation (CSA), and HP BladeSystem Matrix • Turkcell wanted to enter the market quickly • The customer wanted to have flexibility to deliver cloud services tailored for each customer • Turkcell wanted to offer IaaS and CaaS via a customized, online marketplace portal • The customer wanted to be recognized as a ‘one stop shop’ for cloud-based services in Turkey

  25. “Turkcell intends to be the ‘one-stop shop’ for cloud-based services for businesses in Turkey. HP cloud technologies and expertise are providing Turkcell with the ability to enter this market quickly, and the flexibility to deliver cloud services that are tailored for each customer.”Ilker Kuruoz, Chief Information and Communication Technologies Officer, Turkcell. Turkcell marketplace launch http://www.turkcellsuperbulut.com http://www.turkcellsuperbulut.com

  26. Bharti Airtel – SaaS Aggregation/IaaS Problem Solution Result • HP’s Cloud System strategy was considered best available, helping customer’s business model decision for Cloud delivery • Market Place Portal launched with Ramco ERP service and on-premise IaaS offering • Integration of other services in progress • HP Aggregation Platform for Software as a Service (AP4SaaS), OSS/BSS and ISV Cloud Services integration, HP Cloud Service Automation (CSA), HP Hardware, HP Services (Helpdesk) • Cloud Services including CRM, Backup/Restore, Virtual Compute, Storage on-demand and Collaboration provided in several phases • HP manages the entire Cloud Solution deployed in Bharti’s data center • Bharti Airtel wanted to offer a market place portalthat exposed 15 Software as a Service (SaaS) andInfrastructure as a Service (IaaS) services to its business customers • The customer wanted to quickly take complete cloud services offering to market to drive new revenue growth Tier-1 Mobile/Broadband service provider in India

  27. Bharti Airtel marketplace launch http://cloud.airtel.in/portal

  28. Ibermatica – IaaS/CaaS Problem Solution Result • Ibermatica had cloud business aspirations that included the aggregation of multiple cloud services • HP Aggregation Platform for Software as a Service (HP AP4SaaS) deployed in Iberia provided a state-of-the art marketplace portal together with Infrastructure as a Service (IaaS) and Communications as a Service (CaaS) offering • This solution also allows wide access to the market through dealers and retailers • This deployment enables potential for expansion with new features involving new retailers, new products to be sold as a service and new payment methods • Joint Go-To-Market agreement IT consulting company focused on IT outsourcing & implementation in Spain

  29. Ibermatica marketplace launch http://www.ibermaticacloud.com/

  30. Преимущества Облака HP

  31. Преимущества Облака Hewlett-Packard • Технологии HPCloud активно развиваются и продвигаются в мире самой Компанией и ее Партнерами. • HP является вендором всех уровней Cloud. Возможна поставка всех уровней или любого подмножества • Гибкость и открытость Решения HP. Оно основано на стандартах и не привязоно к специфике Вендора. • Наличие SDK, Документации по продукту и обучения позволяет реализацию Партнерами и даже Заказчиками. • Высокая производительность, отказоустойчивость и масштабируемость Решения на всех уровнях • Огромный опыт HP в Телекоме и Cloud, множество внедрений у Операторов разных типов по всему миру • Техническая поддержка из Москвы на русском (включая обновления Решения на последнии версии продуктов HP и 3х сторон)

  32. Спасибо!Вопросы?

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