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Candice’s Corner

Candice’s Corner . February 27 th , 2014. How to C ollect Observational Data: Ethnography (Abridged). Themes: Observational data Survey data Triangulating results. Observational Data. http:// youtu.be/v4boTbv9_nU Things to Consider : What did you observe about the user?

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Candice’s Corner

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  1. Candice’s Corner February 27th, 2014

  2. How to Collect Observational Data: Ethnography (Abridged) • Themes: • Observational data • Survey data • Triangulating results

  3. Observational Data http://youtu.be/v4boTbv9_nU Things to Consider: • What did you observe about the user? • How does the presence of the researcher change the interaction? Does observation make this “unnatural”? How can we act to minimize this effect? • What if you are testing your family and/or friends?

  4. Survey Data • Surveys use a range of question types from qualitative, in-depth questions to simple “yes -- no” binaries. • What are some ways to make sure survey information is meaningfully comparable from one user to the next? • Calibration assessments – one option is to seek their opinion on a well known item to get a baseline for their preferences. • On a scale of one to five, how usable did you find windows 8? • Have you ever used a similar product before?

  5. Triangulation Triangulation is the use of multiple measures or “perspectives” to get a 360º view of the user. Survey Participant observation Controlled experimental testing What if these various measures contradict each other? For example, a user is super polite and positive during the testing yet gives terrible reviews in the survey?

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