Emiratization

1. Emiratization One Approach

2. Emiratization Formal education is the foundation, Now . . . it is time to apply this education! “If you can’t do it, you don’t know it.” Business Skills Coaching: Improving Performance and Confidence

3. Emiratization NOW is the time . . . for Emirati College and University graduates to create and operate consistently successful small businesses that nurture, challenge, and support their dreams Business Skills Coaching: Improving Performance and Confidence

4. OneSuggestion Business “Soft Skills” Training Centers owned and operated by young Emirati women Business Skills Coaching: Improving Performance and Confidence

5. Business “Soft Skills”Training Centers Project Proposal • To conduct a 16 week Training Center Skills program to prepare 8 to 10 young Emirati women to set up and operate a Business “Soft Skills” Training Company. • To oversee, with an Emirati female assistant, the operation of that Center for the 8 months following the training program. Business Skills Coaching: Improving Performance and Confidence

6. Business “Soft Skills”Training Centers Why a project to create a Business “Soft Skills” Training Center? By creating their own Training Center, our young entrepreneurs will bring a passion and a focus to the program. They will be totally engaged in the birth of their business. Their success will be determined by the center’s success! Business Skills Coaching: Improving Performance and Confidence

7. Business “Soft Skills”Training Centers Key Requirement: To hire a mature, enthusiastic, Arabic/English speaking, educated Emirati woman to be Training and Management Assistant to the Program Director. • Interview and select candidates • Provide Arabic translation during the program • Supervise the Center’s operation for one year Business Skills Coaching: Improving Performance and Confidence

8. Business “Soft Skills”Training Centers Important features of the program: • Very careful selection of participants (with ongoing family contact). • Constant and continuous practice. • Weekly “public” presentations or workshops for family, friends, and potential customers. • Entrepreneur visits and presentations. Business Skills Coaching: Improving Performance and Confidence

9. Business “Soft Skills”Training Centers Important features of the program • A small group of 8 to 10 participants to allow for personal coaching. • Interviews with parents and/or spouse to explain the program. • Participant in-program interviews with family, friends, business associates and potential customers in the training workshops. Business Skills Coaching: Improving Performance and Confidence

10. Business “Soft Skills”Training Centers Important features of the program • Ongoing training skills improvement, consulting and new program creation. • Very little publicity for this first program. • Director will work with exceptional program graduates to become instructors. • If successful, additional programs will be offered. Business Skills Coaching: Improving Performance and Confidence

11. Business “Soft Skills”Training Centers Program topics: (for details, please see pages 20 to 30) • Presentation Skills – Head and Heart • Training Methods for exceptional learning • Marketing the Center • Sales Skills to “sell” the workshops • Entrepreneurship – from “idea” to “ Our Center” • Organizing the Center • Operating the Center • Managing the Center Business Skills Coaching: Improving Performance and Confidence

12. Business “Soft Skills”Training Centers Director: Tom Pattillo • has resided in the UAE for over three years, and has observed, read about, and researched the challenge of Emiratization. • has real life experience. His company, Catalyst Consulting Limited (1985 - 1999) worked with over 20,000 individuals and hundreds of companies throughout Canada, the USA, and Bermuda. Tom Pattillo BA, MBA Business Skills Coaching: Improving Performance and Confidence

13. Business “Soft Skills”Training Centers Tom Pattillo (continued) • taught University level business courses for 8 years in Canada • primary profession is Business Soft Skills Trainer. • recommendations (following) confirm that young Emirati men and women enjoy and benefit from Tom’s teaching methods. Business Skills Coaching: Improving Performance and Confidence

14. Business “Soft Skills”Training Centers Tom Pattillo References “Tom has been actively engaged in conducting Presentation Skills, Business Etiquette and Multicultural Awareness Workshops for our young aspiring national trainees. We thank Tom for his contribution and recommend him for any future programs especially for training and grooming young Emiratis who are entering the professional field.” Shekar Sawant Head Learning & Development Emirates National Bank of Dubai April 21, 2009 (Tom) “ . . . you are a very fine trainer, plus your dedication and attitude towards Emiratization in UAE is unsurpassed amongst the expatriate population here. If you there is anything else I can do for you towards your project, I would be most happy to oblige.” Ayadh Farooq Head of National Development 10 December 2009 Business Skills Coaching: Improving Performance and Confidence

15. Business “Soft Skills”Training Centers Request: • I would like to work with an organization (public or private) to implement this project. • Please contact me at: • tom.pattillo@gmail.com A UAE based friend will contact you directly as appropriate. Business Skills Coaching: Improving Performance and Confidence

16. Business “Soft Skills”Training Centers Program Details Business Skills Coaching: Improving Performance and Confidence

17. Training Center Skills Presentation Skills – Head & Heart • Developing knowledge, skills, attitude and confidence • Practicing concepts vital to balance of course • Weekly “live” presentation • Mastering the Communication Process • Building effective PowerPoint presentations • Establishing and maintaining control • Always creating engagement • Creating interactive presentations • Using “your” talent effectively Business Skills Coaching: Improving Performance and Confidence

18. Training Center Skills Training Methods for exceptional learning • Mastering a variety of training processes • Creating coaching intensity • Perfecting the sample workshop • Creating a workshop based on our expertise • Practicing workshop skills: free workshops • Constantly engaging your participants • Walking the talk: living the principles Business Skills Coaching: Improving Performance and Confidence

19. Training Center Skills Marketing the Center • Profiling our best customers • Creating a marketing plan • Insuring effective research • Creating customer surveys • Conducting focus group activities • Building “marketing kits” for sales team • Effectively using social media • Finding and leading our “tribe” Business Skills Coaching: Improving Performance and Confidence

20. Training Center Skills Sales Skills to “sell” the Workshops • Mastering one-on-one selling skills • Building client relationships • Focusing on consultative selling • Using prospect triangulation • Making your own marketing tool kit • Understanding our strengths • Demonstrating selling skills to outside audiences Business Skills Coaching: Improving Performance and Confidence

21. Training Center Skills Entrepreneurship • Focusing on the process of success • Translating ideas into actions • Finding mentors • Creating the Advisory Board • Becoming aware of the E-Myth • Gaining insight and advice from entrepreneurs • Making plans and presentations based on “ideas and actions” Business Skills Coaching: Improving Performance and Confidence

22. Training Center Skills Organizing the Center • Using the SWOT analysis to formulate and focus objectives, strategy and tactics • Finding, developing, and managing trainers • “Creating” sales professionals • Building the management process and team • Planning for training facilities • Shaping Business processes • Coordinating Community Relations Business Skills Coaching: Improving Performance and Confidence

23. Training Center Skills Organizing the Center (continued) • Utilizing banking advice and raising capital • Licenses, government regulations • Establishing computer systems • Forming an advisory group • Planning the first 100 days of operation • Arranging opening ceremonies • Creating a Publicity Plan Business Skills Coaching: Improving Performance and Confidence

24. Training Center Skills Operating the Center • Planning and living day-to-day activities • Knowing what we must accomplish: yearly, monthly, weekly, and daily • Setting security standards • Establishing Opening and Closing times • Preparing and “living” accounting activities • Overseeing customer service: day care, cafeteria, complaints, problems, and perception Business Skills Coaching: Improving Performance and Confidence

25. Training Center Skills Managing the Center • Understanding and applying: • Planning • Organizing • Leading • Controlling  • Being efficient and effective • Setting and meeting objectives Business Skills Coaching: Improving Performance and Confidence

26. Training Center Skills Managing the Center (continued) • Developing employees • Maximizing information technology benefits • Course Development • Business Business Skills Coaching: Improving Performance and Confidence

27. Business “Soft Skills”Training Centers Business Skills Coaching: Improving Performance and Confidence