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OUTLINE. Brief introduction of GROW Who we are, what we do Sustainability plan and issues Our constituents Marketing plan Implementation of sustainability plan Experience with constituents Summary of our sustainability efforts to date. Muniram Budhu
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OUTLINE Brief introduction of GROW Who we are, what we do Sustainability plan and issues Our constituents Marketing plan Implementation of sustainability plan Experience with constituents Summary of our sustainability efforts to date Muniram Budhu Professor, Civil Engineering & Engineering Mechanics
National Civil Engineering Resources Library Phase I: Geotechnical, Rock, and Water Resources Digital Library Muniram Budhu Professor, Civil Engineering & Engineering Mechanics
WHAT IS CIVIL ENGINEERING? A better world by creative,economical design and construction The bridges that you cross The roads that you drive The water that you drink The parks where you play
TYPICAL CIVIL ENGINEERING PROJECTS Three Gorges Dam, Yangtze River, China Gateway Arch, St. Louis, MO Petronas TowersKuala Lumpur, Malaysia Building new structures while keeping existing (transportation) systems in use – Light (mono) rail system in Seattle, Washington
CIVIL ENGINEERING DISCIPLINES • Environmental Engineering • Geotechnical Engineering • Hydraulics and Water Resources Engineering • Structural Engineering • Transportation Engineering • Construction & Management • Hydropower Engineering
Muniram Budhu, Project Director - Professor, Department of Civil Engineering John Kemeny, Assoc. Professor, Dept. of Mining and Geological Engineering William Rasmussen, Assoc, Professor, Dept. of Agric. & Biosystems Engineering Maliaca Oxnam, Engineering Librarian, University of Arizona Library Paul Bracke, Systems Librarian, University of Arizona Library Jeremy Frumkin, Systems Librarian, University of Arizona Library Wayne Brent, Instructional Applications Manager, CCIT Janice Lodato, Project Manager, Department of Civil Engineering Leo Przybylski, Systems Developer, Department of Civil Engineering Elena Berman, Assessment Specialist, Assessment & Enrollment Research Anita Coleman, Asst. Professor, School of Inf. Resources & Library Science WHO ARE INVOLVED?
PARTNERSHIP • Macromedia • John Wiley & Sons • Geo-Institute (ASCE) • American Rock Mechanics Association (ARMA) • Sustainability of Semi-Arid Hydrology and Riparian Areas (SAHRA) • Corbett Elementary School • Catalina High School
SUSTAINABILITY PLAN DELIVERY – Server, System administration, server based software – UA Learning Objects Depository Maintain collection (content) and user services – main sustainability thrust Grow collection and improve user services - Goal Muniram Budhu Professor, Civil Engineering & Engineering Mechanics
BUSINESS AND MARKET PLAN Muniram Budhu Professor, Civil Engineering & Engineering Mechanics
SHORT TERM MARKET OBJECTIVES Develop customer base – registered users, site visitations Create awareness of GROW – create condition to generate revenue for sustainability Muniram Budhu Professor, Civil Engineering & Engineering Mechanics
LONG TERM MARKET OBJECTIVES Create revenue to sustain GROW Add new collections Become the no. 1 site for quality information in CE Muniram Budhu Professor, Civil Engineering & Engineering Mechanics
IMPLEMENTATION Customer base – 31000 visitations/month Create awareness publications( journals, conferences, magazines, news bulletin, TV ) Initiated discussions with professional organizations, alumni (consultants, contractors, etc.) Muniram Budhu Professor, Civil Engineering & Engineering Mechanics
CHALLENGES Obtaining financial contribution – budgetary constraints Muniram Budhu Professor, Civil Engineering & Engineering Mechanics
SUMMARY Business & Marketing Plan Sustainability - difficult, time-consuming Major problem - getting financial contribution Muniram Budhu Professor, Civil Engineering & Engineering Mechanics