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The Hollywood Studio System 1930-1949

The Hollywood Studio System 1930-1949. Lecture 18. Studio System: Historical Outline. b/t 1900-1925: 64 studios After 1930: 8 studios, collecting 95% of revenues “Big Five” Paramount (Adolph Zukor ), formerly Famous-Players- Lasky Loew’s MGM (Metro-Goldwyn-Mayer) Twentieth Century Fox

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The Hollywood Studio System 1930-1949

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  1. The Hollywood Studio System1930-1949 Lecture 18

  2. Studio System: Historical Outline • b/t 1900-1925: 64 studios • After 1930: 8 studios, collecting 95% of revenues • “Big Five” • Paramount (Adolph Zukor), formerly Famous-Players-Lasky • Loew’s MGM (Metro-Goldwyn-Mayer) • Twentieth Century Fox • Warner Brothers • Radio-Keith-Orpheum (RKO)—25% smaller • “Little Three • Universal (only production and distribution) • Columbia (only production and distribution) • United Artists (distribution for independents)

  3. “The Studio System” • Vertical integration • oligopoly • Misnomer • 94% of investment in exhibition • 5% of total assets invested in production • 1% of investment in distribution • Exhibition: the key to the realm • Factory system of production modeled on General Motors

  4. Two Phases of the Studio Era: • Post-depression—early 1930s • Low film-going attendance • War boom—1941-1946 • 1946: peak year for movie attendance • Paramount made 39 million dollars • Fox: 25 million • Warner Brothers: 22 million

  5. Screwball Comedy Cycle(mid-1930s-early 1940s) • Gained prominence with It happened One Night (Frank Capra, 1934) • Slapstick, wisecracks, comedy of manners, sexual innuendo • Ridiculous situations • Fast-paced repartee • Mistaken identities • Preston Sturges: • The Great McGinty(1939) • Christmas in July (1940) • The Lady Eve (1941)

  6. The Lady Eve (Preston Sturges, 1941)

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