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Staging a home for sale is a proven and effective strategy for increasing the visual and emotional appeal of a property in the minds of potential buyers. In the professional home staging process, a professional will come in and assess your property, looking at the features that should be maximised (and the particulars that would benefit from minimisation!).<br>
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THE ROLE OF A HOME STAGER: WHAT TO EXPECT DURING THE STAGING PROCESS
HOME STAGING: ELEVATING YOUR PROPERTY’S SPPEAL Staging a home for sale is a proven and effective strategy for increasing the visual and emotional appeal of a property in the minds of potential buyers. In the professional home staging process, a professional will come in and assess your property, looking at the features that should be maximised (and the particulars that would benefit from minimisation!).
WHAT DOES A HOME STAGER DO? A home stager is a highly skilled professional whose expertise in interior design and property styling is put to work for your benefit. Their primary goal is to enable a fast sale at a fantastic price for your property. They often work in collaboration with your real estate agent, looking to understand the intended demographic of your buyer pool and making design decisions that directly appeal to them.
AN INITIAL CONSULTATION In this stage, a home stager will visit your property to assess its current state, as well as to build an understanding about your goals and expectations. From this consultation, they’ll develop a personalised staging plan that’s tailored to your particular needs and property details.
CLEANING AND DECLUTTERING It’s likely a professional home stager will recommend decluttering and deep-cleaning in order to contribute to a fresh, welcoming environment. You’ll be amazed by how different your home feels at the end of a thorough declutter – and that’s just the beginning!
FURNISHINGS AND SOFT FURNISHINGS SELECTION Your home stager will choose furniture, artwork and soft furnishings that will bring their staging plan to life. These choices will be made in accordance with your property’s best features. For example, smaller spaces can appear larger through the strategic choice of furnishings, and dark rooms can be lightened through careful interior design choices.
STAGING EXECUTION During this stage, your home stager will arrange furniture and soft furnishings to create a visually inviting space. They’ll consider elements such as focal points, intended traffic flow and the overall design footprint of each room.
MARKETING AND PROMOTION Once your home has been staged, it’s time for its photoshoot! Professional photographs will show your home off in the best light possible, helping to catch the attention of a potential buyer online.