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Buy Only What You Need: Demand-Driven Acquisition as a Strategy for Academic Libraries

Buy Only What You Need: Demand-Driven Acquisition as a Strategy for Academic Libraries. IDS Project Conference Oswego, NY August 3, 2010 Michael Levine-Clark Collections Librarian University of Denver. Why Demand-Driven Acquisition?. Don’t librarians know best?.

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Buy Only What You Need: Demand-Driven Acquisition as a Strategy for Academic Libraries

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  1. Buy Only What You Need: Demand-Driven Acquisition as a Strategy for Academic Libraries IDS Project Conference Oswego, NY August 3, 2010 Michael Levine-Clark Collections Librarian University of Denver

  2. Why Demand-Driven Acquisition?

  3. Don’t librarians know best?

  4. University of Denver Data – All Books • 2000-2009 • 252,718 titles (25,272 a year) • 46.9% unused (118,387) • 2000-2004 • 126,953 titles • 39.6% unused (50,226) • FY 2010 • Approx $1 million spent on monographs

  5. University of Denver Data – University Press Books* • 2000-2009 • 40,058 titles (8,012 a year) • 39.7% unused (15,883) • 2000-2004 • 20,277 titles • 31.0% unused (6,278) *“University Press” in publisher field

  6. University of Denver Use Data (Titles Cataloged 2000-2004) All U.P. 4+ 23,854 (18.8%) 4,029 (19.9%) 3 10,461 (8.2%) 1,954 (9.6%) 2 16,257 (12.8%) 3,134 (15.5%) 1 26,155 (20.6%) 4,882 (24.1%) 0 50,266 (39.6%) 6,278 (31.0%)

  7. University of Denver Use Data (U.P. Titles Cataloged in 2000) Ever Used Used 2005 or Later 4+ 932 (22.1%) 882 (20.1%) 3 424 (10.0%) 349 (8.3%) 2 682 (16.1%) 439 (10.4%) 1 968 (22.9%) 475 (11.2%) 0 1,217 (28.8%) 2,078 (49.2%)

  8. The Universe of Titles • 170,663 books published in the U.S. in 2008* • 53,869 books treated on approval by Blackwell in FY 2008 (North America) • 23,097 forms generated in FY 2008 • 4,687 titles ordered from forms *Library and Book Trade Almanac 2009, p. 506 (preliminary data).

  9. Everything is Different • Born-digital books shouldn’t go out of print • OP material easy to find • Users expect remote access • We’re more accountable to our administrations • Budget • Shelf space

  10. How We’re Implementing Demand-Driven Acquisition

  11. Developing a DDA Plan for DU • Jan 2009: Begin conversations with Blackwell • Spring 2009: Begin conversations with EBL • Summer/fall 2009: EBL/Blackwell platform development • Dec 2009: YBP/Blackwell announce merger • Jan 2010: Begin conversations with YBP • Spring 2010: Implement DDA with EBL • Spring 2010: Plan DDA with YBP • Summer 2010: YBP/EBL negotiations

  12. The EBL Model • First five minutes: free • First three uses: STL 1 or 7 days • Fourth use: purchase

  13. The University of Denver Plan • Print and Electronic Books • YBP and EBL • Slips • No fiction or textbooks • Discovery through the catalog • POD (eventually) • Automatic approval books will continue to come automatically (for now)

  14. The User Experience • Catalog • eBook • Print book • Landing Page • Designed by EBL • Links to both versions • More information • eBook platform • eBook • Link to catalog for print (eventually) • Request • eBook platform – seamless • Catalog links to landing page

  15. Workflow • MARC records loaded (based on YBP slip notifications) • Requests routed through Acquisitions (III Millennium Recommendations) • Acquisitions places order • YBP or Baker & Taylor • Book received • Patron notified • Future: drop ship to patron

  16. Assessment • Feedback Form (p) • At Request • At Delivery • Slip “Ordering” (p) • Use Data (p and e) • Overlap of p and e

  17. Dealing with Uncertainty • Budgeting • Constant vigilance • Be ready to spend in May/June • Be ready to suppress records/turn off access • By date • By publisher • By series • By use trends • For all

  18. Building Permanent Access • Purchased ebooks • Purchased print books • Purchased POD • Links to other unpurchased content • Series • Subjects • Publishers

  19. Implications

  20. Impact on Researchers • Can they • Browse the collection? • Get books as needed? • Get older books?

  21. Impact on Libraries • What about ILL? • Blur between ILL/Acquisitions • eBook rental replaces ILL? • What about Collections of Record? • Are we still building collections, or are we just buying books?

  22. Impact on Librarians • More time for harder selection? • Less connection to collection?

  23. Implications for Scholarly Publishing • Less predictable • Reduced frontlist sales? • Increased backlist sales? • Fewer copies sold per title? • Higher cost per title? • Fewer titles published? • Better ebook sales?

  24. Implications for Authors • Harder to publish a book? • Implications for tenure/promotion • Alternate forms of publication?

  25. Looking to the Future

  26. Short Term • eBooks • Multiple aggregators • Inconsistent coverage • Inconsistent DRM • Publisher platforms • Print books • “On Demand” = “by mail” • Speculative purchasing for many titles

  27. The Ideal Model • All scholarly monographs available e/POD • Aggregator or publisher • POD in library • Speculative purchasing • Rare/unusual • Special collections • Based on solid use data

  28. Thank You Michael Levine-Clark michael.levine-clark@du.edu 303.871.3413

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