Insight Pack: Tools to develop evidence and insight June 2014

1. Insight Pack: Tools to develop evidence and insight June 2014

2. Introduction Living Sport, the charity, works to raise the profile and engagement of sport and to increase community participation across Cambridgeshire and Peterborough, particularly through the delivery of Olympic & Paralympic Legacy programmes. We are part of the County Sports Partnership Network which is significantly funded by Sport England and works to promote equity and the safeguarding of young people participating in sport. Living Sport Vision is: Active and Healthy communities where everyone can play, achieve and enjoy. Living Sport Mission is: Living Sport will be a catalyst to building dynamic and effective partnerships to create and achieve an active Cambridgeshire and Peterborough.

3. Our County... • Cambridgeshire and Peterborough consists of: • 6 Local Authority areas – Peterborough (UA), and Huntingdonshire, Fenland, East Cambridgeshire, Cambridge City, South Cambridgeshire within Cambridgeshire County Council. • Cambridgeshire and Peterborough Clinical Commissioning group is made up of 8 local commissioning groups to which doctor surgeries align – Borderline, Peterborough, Cams Health, CATCH, Hunts Health, Hunts Care Partnership, Isle of Ely, and Wisbech. • 3 Universities – University of Cambridge, University Centre Peterborough, and Anglia Ruskin University. • 7 Further Education institutions – Huntingdon Regional College, Peterborough regional College, Cambridge Regional College, Hill Road Sixth Form, Long Road Sixth Form, City College Peterborough, College of West Anglia (Wisbech and Milton). • 5 School Sport Partnership – Huntingdonshire, Peterborough, Cambridge, South Cambridgeshire, Witchford. • 42 Secondary schools, 8 Special Schools (not including inclusion or major units)

4. Our County... 2 1 3 1= Huntingdonshire 2 = Fenland 3 = East Cambridgeshire 4 = South Cambridgeshire 4

5. Why use the tools and research • What is Insight? • There are many tools available for partners providing raw data about their local communities, what’s happening, what are the needs. But having true insight into a topic or chosen audience for example, is to use that data, gather information from best practice and research, understand the local strategic and delivery landscape to develop an insight into that topic. Thus producing recommendations based on the evidence, and identify the most appropriate partner or partnerships to deliver to achieve the objectives. • Why is insight important? • Without insight how do you know you are investing in the right area, audience, sport? • How can you evidence within funding application what ‘the need’ for your project is? • Without an understanding of an audience needs/ interests are you delivering a programme effectively? Are you delivering the right thing? • Why reinvent the wheel, is there examples where a programme/ delivery has worked well, can we replicate that within our work? • How do you know what you are planning will fit within the partnership, preventing replication. •  These are just some example of where you can and should be using insight.

6. Living Sport Role Our role is to support the partnership in gaining a better insight to Cambridgeshire and Peterborough. To support the use of tools and techniques to gain insight and evidence, and to build the insight, data and learning within the County and share amongst the partnership to get more people playing, achieving and enjoying sport and physical activity. If you require any advise or support using the following tools and resources, would like guidance on how to undertake a consultation please contact us. If you are looking to undertake an insight project to achieve your objectives or support a funding application, Living Sport can provide a bespoke support package to do this with, and for you. If you have any questions, or would like further support please contact Claire Scott on claire.scott@livingsport.co.uk or 01487 849912

7. Sport England resources • What’s available to you

8. Health resources • What’s available to you

9. Demographic Resources • What’s available to you Sporting Organisation Resources

10. Sport England Active People Survey • http://www.sportengland.org/research/about-our-research/active-people-survey/ • The Active People Survey continuously measures the number of people taking part in sport across the nation and in local communities • Active People is the largest survey of sport and activity ever carried out in Europe. TNS-BMRB runs the survey on behalf of Sport England. • Key features • The largest sample size ever established for a survey of its kind – 169,800 adults (age 14 and over) in Active People Survey 8 Q2 • Comparative data stretching back to 2005/6 – annual data gathered since 2007/8 • Findings are published every six months • Provides estimates of the number of people taking part in sport • Tracks how often people take part in sport and what sports they do • Tracks variations between different regions • Allows analysis by demographic factors such as gender, social class, ethnicity, age and disability • Also tracks regular sport volunteering, club membership, involvement in competition, levels of tuition or coaching • Key measures • The key measure is the ‘1 x 30’ indicator. This is defined as the percentage of the adult population participating in sport, at moderate intensity, for at least 30 minutes on at least four days out of the last four weeks (equivalent to 30 minutes on one or more day a week). • The indicator does not include recreational walking or recreational cycling. It does include more strenuous walking activities, such as hillwalking, rambling and powerwalking. • For those aged 65 and over, it includes light intensity activities such as yoga, pilates, bowls, archery and croquet. • Besides the activities listed above, this includes cycling if done at least once a week at moderate intensity for 30 minutes.

11. Sport England Active People Interactive • http://activepeople.sportengland.org/ Active People Interactive is a tool which helps you analysis the Active People Data. You can analyses in a variety of ways including participation level, latent demand, location, demographic i.e. gender, age, volunteering, sport, etc It provides graphical, tabular or mapping display options.

12. Sport England Market Segmentation • http://archive.sportengland.org/research/market_segmentation.aspx Why do some people play sport? And why do some simply not want to join in.Sport England has developed nineteensporting segments to help us understand the nations’ attitudes to sport and motivations for doing it (or not).For example – Leanne is a Supportive Single – she is the least active segment amongst 18-25 year olds. We know that she is likely to be single, living in private/council rented accommodation and is very likely to have children.  We now also know what motivates her, what brands she aspires to, how we can overcome things that stop her taking part in sport and how to get her involved in sports she likes - such as the gym and keep-fit. From this we can work out which sporting interventions are likely to be more successful for Leanne. The market segmentation data builds on the results of Sport England’s Active People Survey, the Department of Culture, Media and Sport's Taking Part survey and the Mosaic tool from Experian. We can use this knowledge to help us influence people and persuade more to take part.  It is part of our drive to get one million people doing more sport by 2012. The segments can be explored through the following methods:  Sport Market Segmentation web tool.  New for the 2010 data refresh is an interactive web tool to analyse segment population and their characteristics at different geographic levels. It is possible to find out what people's sporting habits are in a particular street, community, local authority or region.  The simple and intuitive website presents downloadable results in map, chart and table form. Pen Portraits.  Get to know each of the 19 segments better through their individual pen portraits.  The full colour six page pdfs are an excellent way to understand each of our segments from how sporty they are and how satisfied they are with their sporting experience to what else they like to do and how to reach them.   Index Tables.  If you want to go further and analyse individual characteristics use the Index Tables. A single Excel workbook provides access to a wealth of information on specific characteristics that define each of our segments.

13. Sport England Local Sport Profile • https://www.sportengland.org/research/who-plays-sport/local-picture/ • The Local Sport Profile is a downloadable resource which holds a wide range of data on a variety of topics, searchable by local authority or LEP. • Topics include • Demographics • Participation • Economy • Facilities • Comparison of similar authorities

14. Sport England Satisfaction Survey • http://archive.sportengland.org/research/sport_satisfaction.aspx The survey provides a detailed picture of satisfaction among sports participants. What motivates people to continue participating? What causes people to drop out of sport? Is satisfaction driven by facilities, or more about intrinsic motivations such as social opportunities? Are some things more important to participants of certain sports than other sports? Sport England has developed an innovative survey which helps answer these questions, and which provides insight into what drives sporting satisfaction. The research provides a statistically robust measure of satisfaction with the quality of the sporting experience by individual sport, across 46 sports. This has given us a basis for tracking the achievement of national targets for each sport. The survey also supports improved planning and investment decisions by providing greater understanding and knowledge of satisfaction profiles in each sport. The research was developed in consultation with national governing bodies of sport, a review of previous studies in this area, scoping work undertaken by Ipsos MORI, and qualitative research which the Henley Centre carried out in 2008 on our behalf. As part of the satisfaction survey, we have also conducted a survey of those who have stopped participating in sport, or reduced the frequency of their participation. The aim of the drop out survey is to find out more about why people have stopped playing sport; a total of 1,848 people completed it in 2012. The survey shows that the top reasons for dropping out of sport are time constraints and work commitments, as well as getting older. The good news is that of those who have dropped out, two-thirds say they are likely to participate in their sport again in the future.

15. Sport England Whole Sport Plans • https://public.sportengland.org/b2bengage/Shared%20Documents/Forms/AllItems.aspx Every funded Sport England Sport, in order to receive funding submitted and reports against a Whole Sports Plan. These plans contain the NGBs main objectives, priorities and targets as well as short descriptions of the NGBs offers and products for example Rush hockey, Smash Up. The web link contains the key agreements of how key Sport organisations will support NGBs to deliver their plans, such as Skills Active, Sporting Equals, English Federations of Disability Sport. The link also contains a downloadable document called National Governing Bodies National Priorities Spread sheet. This is an active document which is updates as the NGBs develop and work against their plans.

16. Sport England Insight Summaries • http://archive.sportengland.org/research/insight_summaries.aspx • These are a handy way of finding out more about recent research, with links to further detail. • Topics include: • The impact of economic conditions on sports participation • Findings from the Active Women evaluation • Results from a recent 'Habit for Life' study • Sportivate Year 1 evaluation findings • The impact of major sporting events (the demonstration effect).

17. Sport England Active Places Power • https://www.activeplacespower.com/ Active Places Power is a website to help those involved in providing sport provision with a series of tools to guide investment decisions and develop sport provision strategies. Primarily for Local Authorities and National Governing Bodies of sport it can help to build an evidence base when identifying and planning where to target interventions for facilities, clubs or other activities. The website is underpinned by a single database that holds information on sports facilities and clubs (pilot data) throughout England. The tools within the website have a range of capabilities from quick searches and simple reports to a series of push-button analytical tools that aim to make complex modelling techniques as user friendly and intuitive as possible. Each tool is supported with a guide and outputs can be downloaded for use in reports or local systems for further analysis. Registration is required to access Active Places Power.

18. Sport England Value of Sport • http://archive.sportengland.org/research/the_value_of_sport_monitor.aspx The Value of Sport Monitor is a joint Sport England and UK Sport initiative working in conjunction with Professor Fred Coalter and colleagues at the University of Stirling. It provides an online monitoring service of the most up-to-date reference sources and critical reviews of published research evidence on the contribution of sport to a range of broader social issues. The Value of Sport Monitor aims to provide the best evidence available in an informative and easy to use format that helps policy makers to make the case and practitioners to deliver what works best. It also provides a resource that will stimulate academic debate and assist in setting research agendas and priorities that address the gaps and current weaknesses in the evidence base. The research is grouped into seven categories or themes outlined below.

19. Health Profiles • http://www.apho.org.uk/default.aspx?QN=P_HEALTH_PROFILES Health Profiles is a programme to improve availability and accessibility for health and health-related information in England. The profiles give a snapshot overview of health for each local authority in England. Health Profiles are produced annually. Designed to help local government and health services make decisions and plans to improve local people's health and reduce health inequalities, the profiles present a set of health indicators that show how the area compares to the national average. The indicators are carefully selected each year to reflect important public health topics.

20. NICE • http://www.nice.org.uk/Search.do?x=0&y=0&searchText=physical+activity&newsearch=true The National Institute for Health and Care Excellence (NICE) provides national guidance and advice to improve health and social care. NICE's role is to improve outcomes for people using the NHS and other public health and social care services. We do this by: One of their roles is producing evidence-based guidance and advice for health, public health and social care practitioners, including around Physical Activity and Sport. The website has a useful evidence search option to find relevant information.

21. British Heart Foundation (BHF) • http://www.bhfactive.org.uk/about-us/index.html • The British Heart Foundation National Centre for Physical Activity and Health (BHFNC) was established in April 2000 with funding from the British Heart Foundation (BHF). We are part of the School of Sport, Exercise and Health Sciences at Loughborough University and are well recognised across the UK for leadership in the promotion of physical activity and health. • They are committed to developing and promoting resources, training, information and guidance that will help professionals encourage people to be more physically active. Their key project areas include: • early years • young people • older adults • primary care • research and evaluation.

22. Regional Physical Activity Alliance • http://www.activenorfolk.org/activeeast/page.asp?section=1531&sectionTitle=Alliance+Meetings The Regional Physical Activity Alliance meet every quarter. The Alliance meetings are directed by the members and the content of the meetings are always discussed before the agenda is set, this is in order to make sure the meetings are relevant and will be of use to the wider physical activity network. On occasions the alliance meetings will have a specific focus, Active Travel for example, where the agenda will be worked around one subject. If you have any ideas for a 'focus' meeting then please mention it at the Alliance meeting or email nick.clarke@norfolk.gov.uk The webiste holds a variety of resources and case studies which holds a comprehensive library of evidence, policy summaries and literature reviews.

23. Health and Wellbeing Board – Strategic Plan • http://www.cambridgeshire.gov.uk/info/20116/health_and_wellbeing_board The Cambridgeshire Health and Wellbeing Board and Network brings together leaders from local organisations that have a strong influence on health and wellbeing, including the commissioning of health, social care and public health services. Its focus is on planning the right services for Cambridgeshire and securing the best possible health and wellbeing outcomes for all residents. The work of the board is guided by the Cambridgeshire Health and Wellbeing Strategy 2012-17. The strategy sets out the priorities the Health and Wellbeing Board and Network feel are the most important for local people.

24. JSNA Cambridgeshire • http://www.cambridgeshireinsight.org.uk/jsna • A Joint Strategic Needs Assessment (JSNA) is the means by which CCGs and local authorities describe the future health, care and wellbeing needs of the local populations and to identify the strategic direction of service delivery to meet those needs. • The aim of a JSNA is to: • Provide analyses of data to show the health and wellbeing status of local communities. • Define where inequalities exist. • Provide information on local community views and evidence of effectiveness of existing interventions which will help to shape future plans for services. • Highlight key findings based on the information and evidence collected.

25. JSNA Peterborough • http://www.peterborough.gov.uk/health_and_social_care/joint_strategic_needs_assesmen.aspx • The aim of a JSNA is to: • Provide analyses of data to show the health and wellbeing status of local communities. • Define where inequalities exist. • Provide information on local community views and evidence of effectiveness of existing interventions which will help to shape future plans for services. • Highlight key findings based on the information and evidence collected. • The following outcomes should be delivered by the JSNA: • define achievable improvements in health and well-being outcomes for the local community • send signals to existing and potential providers of services about potential service changes • support the delivery of better health and well-being outcomes for the local community • inform the next stages of the commissioning cycle • aid better decision-making • underpin the local area agreement and the choice of local outcomes and targets as well as the PCT’s own prospectus

26. Office of National Statistics (ONS) • http://neighbourhood.statistics.gov.uk/dissemination/LeadHome.do?m=0&s=1403081947975&enc=1&nsjs=true&nsck=false&nssvg=false&nswid=1280 The Office for National Statistics (ONS) is the UK’s largest independent producer of official statistics and is the recognised national statistical institute for the UK. It is responsible for collecting and publishing statistics related to the economy, population and society at national, regional and local levels. It also conducts the census in England and Wales every ten years. ONS plays a leading role in national and international good practice in the production of official statistics. It is the executive office of the UK Statistics Authority and although they are separate, they are still closely related.  One tool the ONS have is the neighbourhood statistics, whereby you can search by postcode, town, parish, local authority to bring up local demographic data such as age of population, gender, deprivation level etc.

27. Cambridgeshire Insight • http://www.cambridgeshireinsight.org.uk/about-cambridgeshire-insight • Cambridgeshire Insight is a shared knowledge base for the Cambridgeshire area.  It allows our users an efficient easy way to: • access and share data • find and download reports • discover research intelligence about their local area.  • It also acts as a valuable planning tool to support strategic planning for the growth and development of services in the county. • Examples of tools and data available include: • Joint Strategic Needs Assessment (JSNA) • Cambridgeshire Profiles – demographic profiles • Customer Insight • Survey and consultation • Health and Wellbeing • Economy • Interactive Mapping

28. Nomis: Office labour market statistics • http://www.nomisweb.co.uk/ Nomis offers two main ways to access data: Labour market profiles Summary data from a range of sources for a single area; if you are new to labour market statistics start with the local authority profile. This will give you a good overview of the main data sources along with background information in the “definitions and explanations” included at the end of the profile. You can get time series from the local authority profile using the link at the top of each table. Detailed statistics Access to the full range of data allowing you to query a single data source in greater depth and for multiple areas. Choose between the wizard or advanced query options. Both give you access to the same range of data – the advanced query offers a greater range of facilities but with less guidance. We recommend you start by using the wizard query and, when you have gained familiarity with this, move to the advanced query if you require extra functionality such as being able to save queries and the create user-defined areas.

29. English Federation of Disability Sport • http://www.efds.co.uk/resources The English Federation of Disability Sport (EFDS) was established in September 1998 as the strategic lead and umbrella body for disabled people in sport and physical activity throughout England. Their vision is that disabled people are active for life. EFDS is a national charity, dedicated to disabled people in sport and physical activity, supporting a wide range of organisations to include disabled people more effectively. On their website you can find a whole range of information and insight on disabled people, their participation in sport and general demographic statistics. These are all useful for writing plans and proposals- providing evidence of better practices for disabled people.

30. Sporting Equals • http://www.sportingequals.org.uk/resources.php • Sporting Equals exists to actively promote greater involvement by all communities that are disengaged especially the black and minority ethnic population in sport and physical activity. They are the primary driver and funding channel for national and regional programmes in this field. • They work closely with both the providers of sporting opportunities (national governing bodies, local authorities and agencies, sports organisations) and the users of sporting opportunities (community and faith groups, local clubs, charities and individuals). They also have strong links with NHS agencies and other organisations addressing health inequalities in society. • Their mission is to make a sustainable difference to the inclusion of all under-represented communities in sport and physical activity, so as to improve the long-term opportunities and health outcomes of those communities. • Their Insight Team • provides clear insight into trends and issues in black and minority ethnic communities • provides innovative solutions to potential and existing barriers • undertakes research, independently and in partnership with other agencies • provides quantitative and qualitative information • analyses existing research, from a black and minority ethnic perspective • supports national research teams, with a black and minority ethnic perspective • collates, interprets and disseminates relevant research in useable formats

31. Pride Sports • http://www.pridesports.org.uk/lgbt-sport/ Pride Sports was founded in 2006 and was the first, and still one of only two organisations in the UK working to challenge homophobia in sport and improve access to sport for all LGBT people across the world. Their website holds factsheets, case studies and guidance.

32. For more information please contact: Claire Scott claire.scott@livingsport.co.uk 01487 849912 Living Sport, Lakeside Lodge Health Club, Fen Road, Pidley, Cambs, PE28 3DF