Multimedia Design Department School of Science & Technology

1. Multimedia Design DepartmentSchool of Science & Technology BS in Multimedia Design CIP Code -- 13.0501 Program Quality Improvement Report 2009-2010

2. Student-Learning or Service Outcomes 1. Communicate effectively in visual, oral and written form– Synthesis and Application 2. Identify and resolve ethical and legal implications of design in the work place–Comprehension and Application 3. Conduct a needs assessment– Synthesis 4. Identify and describe target audience– Synthesis 5. Analyze the characteristics of one or two existing and emerging technologies and their use in an instructional, marketing, or entertainment environment– Analysis 6. Select and use a variety of techniques and strategies to define and sequence multimedia content – Analysis and Evaluation 7. Capture and edit digitized graphics, animation, audio and video and import them into computer-based and/or web-based applications– Analysis and Synthesis 8. Demonstrate familiarity with at least one basic and one advanced authoring program or basic and one advanced web authoring tool.–Analysis * Bloom’s taxonomy for Academic programs Program Quality Improvement Report 2009-2010

3. Student-Learning or Service Outcomes Indicate objectives that are required by accrediting agencies No requirements for accreditation Program Objectives were derived fromInstructional Design Competencies; The Standards, 2nd Edition, ibstpi, Batavia, Il, 1994 (Revised for Academic use) Ibstpi =International Board of Standards for Training and Instruction Program Quality Improvement Report 2009-2010

4. Alignment of Outcomes 1. University Mission– Offer high quality, challenging academic programs that include a global perspective and respond to student and employer needs 2. School Mission – Enhance student opportunities for service learning, to include internships, civic involvement and off-campus educational activities. 3. Program Mission – Develop a reputation for offering career-oriented programs that are distinctive from other universities. These programs will produce graduates who are sought after by business, industry and education, as well as graduates who are lifelong learners. 4. Strategic Plan 2013 – Improve Cameron University’s visibility and image locally, regionally and nationally. 5. Capitalize on Cameron’s multiple levels of academic programs – associate, baccalaureate, and master’s – to enhance student learning and to increase opportunities for educational advancement. Program Quality Improvement Report 2009-2010

5. Measures of Learning and Service Outcomes 1. Direct measures of student-learning or service outcomes Portfolio Review Capstone Course 2. Indirect measures of student-learning or service outcomes Capstone Course Average of 4 requests for gradates or interns per semester Statements from Fort Sill’s: Intern Training Manager Chief Knowledge officer Chief, Instructional Systems Design/G3/Analysis Branch Statements from MMD grads in graduate school 3. Strategies / methodologies that address shortfalls in student learning or service prior to graduation Document deficiencies from AAS Capstone Students present e-Portfolio to faculty for critique (Oral Presentations) Recommend READINGS about e-Portfolio construction Individually mentor or instruct before graduation Faculty mentors compare AAS & BS portfolio artifacts with students Program Quality Improvement Report 2009-2010

6. Report on Actions from the Three PreviouslyChosen Priority Outcomes (The outcomes and the actions & Evidence) Provide more structure for students during the development of their portfolios or services A. Implementing Spring only Capstone beginning SY 2010-2011 --– See Fall 2010 / Spring 2011 Schedule B. Implementing oral evaluation of all Capstone II students in Spring 2010 -- Faculty observed the Capstone class once in Sparing 2010. Full implementation in Spring ‘11 D. Making portfolio quality at least half the Capstone grade -- Implemented – See the Capstone II syllabus online. Capstone I Syllabus complete and awaiting department certification. E. Emphasizing the use of artifacts that are desired by potential employers -- Implemented Program Quality Improvement Report 2009-2010 5.1

7. Report on Actions from the Three PreviouslyChosen Priority Outcomes (The outcomes and the actions & Evidence) Integrating “Writing for Media” course when developed by Communication Department —See below Requesting ENGL 2333 in interim while waiting for Communication Dept.-- Requested through Curriculum Committee. Advising students to take an advanced course on writing for media -- Implemented Developing end of program test for the BS program. -- UnderDevelopment/validation in spring ‘11 Program Quality Improvement Report 2009-2010 5.2

8. Report on Actions from the Three PreviouslyChosen Priority Outcomes … continued (Multi-year data that indicates improved student learning is occurring) • Scale: 4.6 to 5 = Excellent 3.6 to 4.5 = Above Average 2.6 to 3.5 = Average 1.6 to 2.5 = Below Average Program Quality Improvement Report 2009-2010 5.3

9. Report on Actions from the Three PreviouslyChosen Priority Outcomes … continued (Multi-year data that indicates improved student learning is occurring) Scale: 4.6 to 5 = Excellent 3.6 to 4.5 = Above Average 2.6 to 3.5 = Average 1.6 to 2.5 = Below Average Program Quality Improvement Report 2009-2010 5.3

10. Student-learning or service outcomes and measurements * Curriculum area matrices to undergo re-alignment in CY 2011. Program Quality Improvement Report 2009-2010 7.1

11. Student-learning or service outcomes and measurements * Curriculum area matrices to undergo re-alignment in CY 2011. Program Quality Improvement Report 2009-2010 7.2

12. Student-learning or service outcomes and measurements * Curriculum area matrices to undergo re-alignment in CY 2011. Program Quality Improvement Report 2009-2010 7.3

13. Display of assessment data * Scale: 4.6 to 5 = Excellent 3.6 to 4.5 = Above Average 2.6 to 3.5 = Average 1.6 to 2.5 = Below Average Program Quality Improvement Report 2009-2010

14. Analysis of assessment data Use a multi-year trend chart to demonstrate level of effectiveness of the objective over time Compare data to Oklahoma and regional institution norms if available--*No BS programs exist with this CIP code Compare data to national norms if available--None available * Researched during 5-Year Program Review, October 2009 Program Quality Improvement Report 2009-2010

15. Action plan for Student-Learning or Service Outcomes. Provide more structure for students during the development of their portfolios or services A. Holding Capstone courses in the spring only beginning in SY 2010-2011. B. Implementing an oral evaluation of all Capstone II students in Spring 2011. D. Making portfolio quality (good artifacts, good reflections and good functionality) at least half the Capstone grade. E. Emphasizing the use of artifacts that are desired by potential employers. F. Requiring use of AAS program projects for Capstone I . G. Requiring75% of Capstone II projects (6 of 8) must be from Upper Division MMD courses or internships. Program Quality Improvement Report 2009-2010

16. Monitor curriculum changes to require a course on writing for media. ( ENGL 2333 in interim.) • Continue development/validation of an end of program test for the BS program. Action plan for Student-Learning or Service Outcomes --Continued Program Quality Improvement Report 2009-2010

17. Published information on graduates Program Quality Improvement Report 2009-2010