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Employing sales-promotion activities to inform or remind customers of business/product

Employing sales-promotion activities to inform or remind customers of business/product. Unit 4 Objective 4.04. DESIGN PROGRAM FOR EVENT . PURPOSES & CONSIDERATIONS IN CREATING AN EVENT PROGRAM. PURPOSES. CONSIDERATIONS of LAYOUT. Easy-to-find information about the game

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Employing sales-promotion activities to inform or remind customers of business/product

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  1. Employing sales-promotion activities to inform or remind customers of business/product Unit 4 Objective 4.04

  2. DESIGN PROGRAM FOR EVENT

  3. PURPOSES & CONSIDERATIONS IN CREATING AN EVENT PROGRAM PURPOSES CONSIDERATIONS of LAYOUT Easy-to-find information about the game Contains space for advertisements Must match theme Must relate to target market • Provide event/game information • PROMOTIONAL TOOL • Keepsake/Souvenir • Reminds fans of the team and encourage them to attend more games • Advertisements

  4. COMPONENTS of EVENT PROGRAMS • ADVERTISEMENTS • GENERATE MORE REVENUE to help with program cost • INFORMATION about the event • Players, coaches • Statistics, rules • Schedule, guests

  5. PROCEDURE IN CREATING AN EVENT PROGRAM • Write a List of Contents and Components to include • Create Front Cover • Name of the event • Logos or names of main sponsors • Other relevant information (date, venue) • Create Back Cover • Trademark Information • Advertisement for future events • Decide on STYLE (Font, colors, etc.) 5. Create Contents Page

  6. PROCEDURE IN CREATING AN EVENT PROGRAM 6. Create other pages as Promotional Tools • Articles about performers • History of venue/team/event • Photos of previous events 7. Layout the Advertisements • Match ads to relevant content • For example: Advertise a family restaurant on the same page as the program for a family-oriented part of your event • Proofread/ Edit for error • Print

  7. Quiz Preview • #7 What do professional sport teams design for use during games that often become promotional tools because fans take them home? • Posters • Tickets • Programs • Samples • #18 When designing a program, where should a season calendar be placed in the program? • In cast biographies • In the ad section • On the front cover • On the back cover

  8. Unit 4 Project Part 5 • As the Marketing Coordinator of a NC Venue, it is your responsibility to create an Event Program to help educate and entertain for your upcoming event. • You are to create a Event Program to be distributed during the event. • Using Scribus create a Event Program. On the day of presentations you are to have your Event Program printed out. Also create a link to your document on Slide 6. • Your Event Program is to include the following pages: • Page 1: Front Cover – Event Name, Logos, Main Sponsors, Other Relevant info (date, opponent, venue, etc) • Page 2: Table of Contents – shows consumer what page certain information is on. • Middle Pages (Content): • Event participates (Ex: Jason Aldean, Flo Rida, Teams, Coaches/Players) – include pictures and titles • Statistics on players and teams • Articles and Fun facts about performers • History of the venue/team/event • Photos and info of previous events • Event Schedule (at what times will the parts of the event take place) • Last Page: Back Cover – Include advertisements of upcoming events (i.e. schedule) as well as advertisements by sponsors of the event. • Remember to include advertisements throughout the Program. Match relevant advertisements with content on that page. • Slide 6: Event Program • Briefly describe your Event Program. • Create a link to your Event Program file. • Continue along with Unit 4 Project Part 4. Complete and submit to Edmodo by the end of class.

  9. CREATE AND ISSUE SCRIPT FOR GAME-DAY PROMOTIONS

  10. SCRIPT WRITTEN TEXT of a play, movie, radio or television broadcast WHAT Makes-Up a Script? WHY Use a Script? Communication Directions for event presentation staff Timing Programming Incorporating audio and visual elements • Audio Elements • Video Elements • Promotional Elements

  11. CONSIDERATIONS OF SCRIPTS • Announcers must read script in smooth, professional way • Before the event: • Script writer and announcer should review script • NEED TO IDENTIFY NAME AND PRONUNCIATIONS THAT MIGHT BE HARD TO SAY • Text should be clearly written • Double-spaced • Key points should be bold.

  12. Quiz Preview • #9 When a sport organization employee creates a promotional script for a sport announcer to read during a pregame award ceremony, the employee should • include a joke in the introduction to capture the audience's attention. • number the copy pages in reverse chronological order. • make sure the final copy is single-spaced and the typeface is bold. • identify name pronunciations that might be difficult to read. • #19 What is it called when the exact words that are to be spoken by an announcer are written out for an event? • Sideline • Program • Yearbook • Script

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