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Giants Stun The Patriots, Captivating 65% of Total Household Viewing

Giants Stun The Patriots, Captivating 65% of Total Household Viewing. Super Bowl Share % By Year. Source: CAB analysis of Nielsen Galaxy Pgm data. Live+SD. Forty Three Percent Of TV Sets Were Tuned In To The Game, Generating The Highest HH Rating In The Past Decade.

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Giants Stun The Patriots, Captivating 65% of Total Household Viewing

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  1. Giants Stun The Patriots, Captivating 65% of Total Household Viewing Super Bowl Share % By Year Source: CAB analysis of Nielsen Galaxy Pgm data. Live+SD.

  2. Forty Three Percent Of TV Sets Were Tuned In To The Game, Generating The Highest HH Rating In The Past Decade Super Bowl Rating % By Year 43.1 40.5 37.9 37.5 35.0 32.7 27.4 Source: CAB analysis of Nielsen Galaxy Pgm data. Live+SD.

  3. Both Young Men And Women Drove Super Bowl Ratings This Year Absolute Ratings Change Super Bowl XLII v. Super Bowl XLI Source: CAB analysis of Nielsen Galaxy Pgm data. Live+SD.

  4. During Broadcasts’ Most Watched Night – Cable Continued To Experience Growth Among M18-49 Ad-Supported Cable Ratings By Year: (Sun 6:30-10:30pm) Source: CAB analysis of Nielsen Galaxy data. Live+SD.

  5. Men Turned To Cable For A Variety In Entertainment Programming Ad-Supported Cable Sun 6:30pm-10:30pm Time Period Absolute Rating Change 2/3/08 v. 2/4/07 Source: CAB analysis of Nielsen Galaxy data. Live+SD.

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