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Social Spark

Social Spark. Non profit social media case studies Cindy DeVelvis Digital Communication Specialist DPL Inc. Common Elements. Communications plan Leverage influencers Integrated approach Visual Social conversation. 2011 Numbers. #nokidhungry +10,000 tweets 93.7 million impressions

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Social Spark

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  1. Social Spark Non profit social media case studies Cindy DeVelvis Digital Communication Specialist DPL Inc.

  2. Common Elements • Communications plan • Leverage influencers • Integrated approach • Visual • Social conversation

  3. 2011 Numbers • #nokidhungry • +10,000 tweets • 93.7 million impressions • Reached 8 million followers • 55 new restaurants registered

  4. How? • Built communication plan • Started executing 1 month out • Reached out to influencers • Asked for blog posts • Asked to join twEAT OUT • Made it easy to participate • Encouragement and Thanks

  5. How? “To get people to buy into your campaign you have to provide them with two things: a personal connection with you, and ownership of the campaign. This is hard for many nonprofits because it’s out of their comfort zone, but in reality this is empowering to them.” -Amanda Hite

  6. Movember video: • https://www.youtube.com/watch?v=Rnb6NmypnIE

  7. How? • Humor • Fun puns • “Shave the Date” • “Moscars” • “Mo Money” • Don’t be a “stach-hole” • Easy to participate

  8. Let’s getLOCAL

  9. How? • Leverage influencers • Have fun and take ownership • Capitalized on a popular trend

  10. Muse Machine Video: https://www.youtube.com/watch?v=V_vbF3q4Z5w

  11. Recap • Communications plan is ESSENTIAL • Reach out to influencers • Make it easy for others to share your project • Use a common hashtag = #Power2GiveDYT

  12. Recap (continued) • Have fun, don’t be afraid to use humor • Think VISUAL • Use your resources • A little thanks goes a long way

  13. What are your ideas?

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