1 / 39

Northern Light Technology

Northern Light Technology. Automated Monitoring and Multi-Media Resources: Gifts from the Internet for Competitive Intelligence. Presented by Helene Kassler May 18, 2001. CI Rules of the ‘Net. 1. Follow the links: they often indicate when money is changing hands.

kairos
Download Presentation

Northern Light Technology

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Northern Light Technology Automated Monitoring and Multi-Media Resources:Gifts from the Internet for Competitive Intelligence Presented by Helene Kassler May 18, 2001

  2. CI Rules of the ‘Net 1. Follow the links: they often indicate when money is changing hands. 2. When money changes hands, so does information. 3. Think of ALL parties that have relationships with your competitors. 4. Pursue anomalies--don’t ignore them. 5. Thoroughly read important documents (SEC filings as an example). 6. Understand that a single search can identify “clients of” as well as “vendors to” a competitor. 7. Verify EVERYTHING found on the Net with other trusted sources

  3. Value of Monitoring the Web • Internet has become the de facto standard for delivery of business information--it’s critical to keep up with competitors’ activities. • Watch whole Web for mention of your company/competitor, products, executives… • Also--monitor competitor’s pages for news, SEC filings, job postings, new products, contracts, new ventures, markets entry, expansion plans… • Save time by automating routine “searching.”

  4. Site 1 Monitor the Web for Macro Information

  5. Site 2 Site 1 Receive Email Alerts

  6. Brief Story at Information Today Site Moreover and Autonomy Announce Partnership Moreover (http://www.moreover.com) and Autonomy (http://www.autonomy.com) have announced a partnership aimed at bringing breaking news to enterprise portals. As part of the agreement, Autonomy’s Portal-in-a-Box will provide access to Moreover’s dynamic Web news database. Integration has been completed for select AutonomyPortal-in-a-Box customers...

  7. Site 2 Site 1 Monitor Web for Specific Information Continuously searches the Web for company name “Autonomy Inc.” plus words often seen in resumes: education and experience and expertise. Northern Light also allows monitoring of news and publications.

  8. Sites 1 Resume Reveals Client and Value of Large Sale Dan Buan, 626C Admiral Drive, Suite 529... Professional Experience Autonomy, Inc., January 1999 – July 2000 Technical Sales Engineer for this start-up Internet company, responsible for supporting the Southeast United States and federal government civilian agencies… Assisted team in meeting and exceeding $3 million quota and closing Department of Education $680,000 opportunity. Hosted Autonomy Federal’s portal demonstration web site.

  9. Sites 2 SpyOnIt Monitors Page Changes(and can watch for mention in news)

  10. Sites 2 Look at Verity’sTechnical Requirements for the Job • Software Engineers & Architects (Apply Now) Sunnyvale, CA • Computer Science and Object Oriented Programming background • C/C++ and Windows' Component Object Model experience • System knowledge of either operating system: Windows NT or UNIX (any flavor) • Multi-threading, inter-process communication, compilers, database systems • Distributed technologies and experience with in any of the web technologies such as HTTP, Java, JavaScript/DHTML, COM, WAP and XML • Distributed computing, inter-process component architectures, and construction of customization environments

  11. Site 3 Company Sleuth Monitors Internet (and licensed databases) and sends email alerts for: • Edgar SEC Filings • News • Jobs • Patents • Domain Registrations • Federal Litigation • Multimedia Events • Trademarks • New Message Board Postings

  12. Site 3 Company Sleuth: CMGI “Stakeout List”

  13. Site 3 New CMGI Domains Show Emphasis on “Rewards”

  14. News Alerting Services Monitor newspapers, magazines, wire services: • Track competitors’ activities • Identify new competitors • Follow industry news and trends • Trace news coverage of your own organization and executives

  15. Site 6 Northern LightFree Newswire Alert (Lycos + client) Interactive Intelligence Signs OEM Agreement With Nuance Story Filed: Tuesday, April 10, 2001 9:01 AM EST INDIANAPOLIS, Apr 10, 2001 (BUSINESS WIRE) -- Interactive Intelligence Inc. (Nasdaq:ININ) signed an OEM agreement with Nuance (Nasdaq:NUAN) allowing Interactive Intelligence to pre-package Nuance's speech recognition and voice authentication software with its interaction management software… Every day, millions of people interact with Nuance systems at companies like BeVocal, Lycos, Merrill Lynch, Nomura Securities, Sprint PCS, and Tellme Networks. Reveals Vendor to Lycos

  16. Site 7 Excite NewsTracker: Define Own Search or Choose Existing Topics

  17. Site 8 NewsAlert: Key Word Searches

  18. Alerts Galore • Wide Array of Alerting Services: • Jobs • Webcasts • Investor relations

  19. Site 2 Site 10 Search for AltaVista/CMGI Jobs:Free Alerting Service Too

  20. Site 2 Site 10 Many Jobs at AltaVista (despite 25% layoffs in fall 2000)

  21. Site 2 AltaVista Job Posting Provides Several Data Points US-MA-Andover-Software Engineer AltaVista... a CMGI company… The products are sold to customers worldwide (Amazon.com, Buy.com, Federal Bureau of Investigation)… As a Software Engineer at AV you will develop Object Oriented software using Java, for the AltaVista Search Engine Product. You will also implement and test the products you develop... Professional experience with Java and OOD is required… You need to be familiar with the NT development environment, UNIX Experience is considered a plus. A minimum of a Bachelors Degree in Computer Science or equivalent. Masters or PhD in CS is a Plus.Salary: $70,000 to $110,000 per year Contact Information: Don Nottebart

  22. Site 2 Let the Competitor Notify You!

  23. From Verity Annual Report (pdf) Document):Clients Plus Features Product Innovation ... in fiscal 2000 with the release of our new Intelligent Classifier product, Document Navigator product,and our CD-Web Publisher version 4.0. ... A new, highly enhanced version of the Verity K2 Toolkit was shipped in fiscal 2000 and integrated with several of the largest e-commerce sites in the world, including HomeDepot.com and FairMarket… In the final month of fiscal 2000, we began to ship Verity Portal One™. Verity Portal One delivers advanced personalization; search, navigate and view capabilities; unified access to multiple information sources; intelligent classification of information; and unprecedented security, scalability,and reliability. This new product is the cornerstone of the next generation of Verity enterprise products.

  24. Gifts from Multimedia • Free live and archived audio and video services: • conference calls, speeches, conventions, news events... • Be privy to analysts’ questions (and executives’ answers) at conclusion of prepared speeches • Available at: • Investor relations section of company home pages • Investment-oriented sites • News sites • Association/Industry sites • Convention sites

  25. Site 11 Gary Price’s Collection ofMultimedia Resources

  26. Site 12 BestCalls Specializes in Live/Archived Audio Broadcasts

  27. Site 2 Home Pages: Inktomi Links to StreetFusion for 2nd Quarter 2001 Conference Call

  28. Site 2 Everything Comes to Those Who Wait:Revelations at the End of 46-minute Conference Call At end of prepared statements, analysts’ questions elicited the following information: • HP & Compaq server products (w/ Inktomi software) will probably sell in the $10,000-$12,000 range • Europe & Asia provide 30% of company revenues • Next year they expect to see 60% growth rates (most increase from content networking & streaming) • Sees Cisco as dominant competitor in content networking & streaming

  29. Internet World Offers Archived Video from Its Conferences

  30. Missed Internet World Spring 2001?Streaming Studio Brings It to You • Inktomi’s Troy Toman on the “Future of Search” • relevance algorithms must include a/v--a/v is becoming critical • natural language is the future • waiting for mobile devices to evolve before they expend time and $s • looking at peer-to-peer computing • will write core of search engine for xml for enterprise search • He incidentally revealed that Inktomi has a sales force of 50; they subscribe to Forrester research. He also provided a brief tour of Inktomi’s Intranet.

  31. Site 2 Site 15 Free Market Research from Our Tax Dollars

  32. Site 2 Site 15 Dept. of Commerce Webcast PLUS Slides

  33. Site 2 Site 15 And the Best of Both Worlds:Sign Up for Webcast Notices

  34. RivalEye for the Enterprise http://special.northernlight.com/rivaleye/ Monitors competitors and the competitive landscape • Helps identify industry trends • Offers targeted dynamic “queries” on competitors’ new products, services, marketing plans, executive changes and more… • Pre-configured Search Alerts™ for end users • License for Special Collection • Editorially selected stories from the Collection • Weekly or bi-weekly updates

  35. Continental Airlines Section

  36. Executive Changes at Continental “Management & Personnel Changes” Search for these words anywhere: ("Continental Airlines" or "Continental Express") and (CIO or or COO or CCO or CMO or CTO or CEO or C.E.O. or "president of" or "director of" or executive or "vice president" or vp or v.p. or president or director or head or "team leader") ALSO search for these words in the title: Continental and (promote or name* or appoint* or hire or hiring or "step down" or resign or resigned or quit or terminate or lay-off or "management changes") and (CIO or or COO or CCO or CMO or CTO or CEO or C.E.O. or "president of" or "director of" or executive or "vice president" or vp or v.p. or president or director or head or "team leader" or chief) Click to see Live Query User Can Save Query for Personal Alert

  37. Information from News Web Sites

  38. Final Tips • Become an expert with chosen sites and search engines–read the help area and FAQ files; • Keep up with, and try out, new sites and services; • Know the important sites for your industry–sign up for alerts; • Bookmark good sites–back up your bookmarks; • Use automated alerting services; • Verify, verify, verify; • Enjoy the serendipity. Happy Hunting!

  39. For Questions About Enterprise Products Send email to: enterprise@northernlight.com

More Related