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The Business of Android Apps Development

The Business of Android Apps Development. Reference: Mark Rollins. Mobile!!!. Content!!!. Why Mobile Content?. User Device & Network Technology Evolution. Mobile Device Penetration. Source: Tomi Ahonen Consulting '7th Mass Media in 2008' .

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The Business of Android Apps Development

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  1. The Business of Android Apps Development Reference: Mark Rollins

  2. Mobile!!!

  3. Content!!!

  4. Why Mobile Content?

  5. User Device & Network Technology Evolution

  6. Mobile Device Penetration Source: Tomi Ahonen Consulting '7th Mass Media in 2008' By October 2010, there are 5,282 billions mobile handsets in the world (77% world population) Source: ITU

  7. Indonesia Telecommunication Subscribers

  8. Price War

  9. User Lifestyle Source: Multi-service Trend for Mobile Broadband Network, IndarAtmanto

  10. Types of Mobile Content Games Application Images/Wallpaper Music Streaming Video Social Networks RBT Quiz, Contest

  11. Top Mobile Content in Indonesia (Content Provider’s Perspective) Source: Manuel Irwanputera, Creative Mobile Business: Innovative Creation & Market Perspective

  12. Top Mobile Content (Global) US$ Million Source: Informa Telecoms & Media

  13. Trend in Mobile Content: App Store

  14. Trend in Mobile Content: Advertisement TOP 5 Mobile Advertising Indonesia is in second place as a country that managed to attract the attention of advertisers. With the achievement of an increase of 31% banner ad in this quarter, and the growing Internet users in Indonesia, this can become its own potential to create highly profitable mobile applications Source : BuzzCity Note : * Jumlah tayangan iklan yang ditayangkan

  15. Trend in Mobile Content: Social Network & Instant Messaging

  16. Trend in Mobile Content: Game & Music

  17. Trend in Mobile Content: Media & e-Reading

  18. Mobile Content Value Chain APPLICATION SERVICE PROVIDER CONTENT PROVIDER/ AGGREGATOR OPERATOR/PROVIDER CONTENT Owner/ CONTENT DEVELOPERS ENDUSER SERVICE PROVIDER NETWORK PROVIDER

  19. The Android Application Business

  20. The Android Application Business • May 2011,  3 billion applications downloaded, few months 30,000 free and paid applications. • Grew to 30,000 from 16,000 in exactly three months • On average, has had 100,000 downloads

  21. free application and still make profits? • Angry Birds, by Rovio • 2 million Android downloads in the three days after its Android release, and 7 million Android downloads one month after that. • Still finding ways to make money on the Angry Birds franchise with spin-off applications, merchandise, and more

  22. Massive amount of Android applications on the market  Application can get lost in the crowd and become very difficult to be noticed.

  23. The Origins of Android • Bought by Google in August, 2005. • November 2007 announced the start of the Open Handset Alliance (OHA); HTC, Motorola, Samsung, Sprint, T-Mobile, and other big names • HTC Dream (also known as the T-Mobile G1) in October 2008

  24. Android vs. iOS • iPhone was first unveiled a new sort of business model was established for consumer electronics. • Android may not currently have the high numbers that Apple has, but its market is evergrowing.

  25. Trend in Mobile Content: Android Worldwide Smartphone Operating System (OS) Market Share in 2009-2015 Source : Gartner

  26. In short, the Android market is presently booming, and if any software has a chance to eclipse Apple’s huge dominance over the app industry, it’s Android.

  27. As a developer, you should know how Android compares to iOS at least at some level. • Apple iOS is a proprietary operating system, while Android is open source • Android uses the Linux kernel software for all of its versions. This is different from iOS, which works only on Mac products. • Android has no approval process when it comes to apps.

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