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Contactless smart devices … markets and trends. Agenda. Introduction to Eurosmart Contactless market trends The payment blockbuster Contactless opportunities Devices innovation NFC Convergence. The Voice of the Smart Security Industry.
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Contactless smart devices … markets and trends
Agenda • Introduction to Eurosmart • Contactless market trends • The payment blockbuster • Contactless opportunities • Devices innovation • NFC • Convergence
The Voice of the Smart Security Industry EUROSMART is a non-profit association created in 1995 representing 21 companies of the Smart Security Industry for multi-sector applications • Activity deployed through dedicated working groups: Security, Market Intelligence, Form factors, e-ID, NFC, etc. • A Worldwide reference for Market analysis • Eurosmart Vision of the Smart & Secure World in 2020
Objectives and missions • Provide a platform for the exchange of Marketing and Technical data • Define consistent range of quality and security levels • Encourage interoperable solutions and defend reputation and ethics of the Smart Security Industry by combating counterfeiting • Monitor the development of possible smart cards applications (e-Gov, e-Health, e-ID, transports, e-Banking, etc.) • Standardisation - orient the content of standards and promote European standards worldwide • Lobby international and national bodies
Values and benefits for members • Gain Time and Money • Share expertise, knowledge and know-how • Increase the efficiency of your research activities • Benefit from Eurosmart global communication strategy and optimise your visibility • Create Added Value • Be part of marketing actions: figures and market trends • Be represented on the International scene through Eurosmart partnerships with Associations worldwide and the ISCAN network • Participate to yearly high quality conferences • Improve Your Long Term Strategy • Be informed on future European regulations • Be part of Eurosmart in lobbying actions • Meet your counterparts and develop common strategies • Make your voice heard • Take part to working groups and share your vision on the future of the Smart Security Industry • Benefit from Eurosmart position as one of the main industrial partner of the European institutions
Inside Contactless introduction A Fabless IC company of 160 people created in 1995 … with a VISION “Contactless smart cards & NFC technology will change the way we interface with the world.” Card body WHY PROVENCE? Microprocessor chip Antenna 6
In a snap shot, a company with • global presence & strong revenue growth • strategic and financial investors : Vertex ,Sofinnova ,GIMV , Granite , HID ,Visa , Nokia, Motorola, Samsung ,Qualcomm • Technology breakthrough : • new microprocessor architecture • unique IP : 60 families of patents - “essential status” by NFC forum • 2 large & converging markets : • >60% Market share on Contactless payment • First to market with “full standards” NFC offer.
The Contactless Storm (1/2) 45% 27% 14% 14% Segments Mix in 2008 220M contactless Devices delivered in 2008 45% of volumes on Financial Services with the highest 67% growth and 100MU delivered in 2008 +30% growth in 2008, over performing the global Smart Card market
The Contactless Storm (2/2) 15% Contactless penetration in card segments 43% 100% 46% Outside SIMs, Contactless already represents25% of global card market volumes
C’less Payment Momentum in North America 75M cards issued in 2008 Support for all major brands: MasterCard PayPass, Visa payWave, American Express ExpressPay and Discover 31 issuers in North American with major new issuers and significant follow-on from current issuers (40% growth over prior year) Rapid adoption in Canada (7.5 MU since 2007) Credit, debit, pre-paid debit applications Active pilots underway for converged transit and other next-gen applications Participation by all major card manufacturers: Gemalto , Giesecke & Devrient, Oberthur, Sagem Orga , CPI , 10
US deployment 130 Mu chips delivered since 2006 700Ku terminals at 80 ku merchants
Unleashing Devices Innovation • Contactless offers “free” form factor plain old ISO Card format • New devices format have developed with some success • Key Fobs & USB Tokens • Stickers • NFC Mobile Phones • This fuels new usages, opens new segments and triggers growth opportunities
the ID applications iceberg E-passports ID cards as travel documents • Greencards • Vehicule ID • e-citizen • Healthcare • Visas • EBT, etc. ID documents Single, or Multi-applications Target ICAO Lite Enterprise, Corporate, Universities, Clubs, etc.
Convergence: The Next Frontier • Multiple Payment Brands • Multiple Applications • Multiple Packages • Best Cardholder Experience • Convergence: Transit, Access, Loyalty • Next Generation Transit Solution • Open Standard Security Infrastructure • Multiple Application Standards • Fast & Flexible • Convergence: Payment, Access, ID
Convergence: The Next Frontier • Multiple Standard RF Protocols • HID iClass Support • High Performance • Convergence: Payment, Transit, ID • ICAO System Compatibility • Light Weight Data Storage • Interoperable & Affordable • Fast Transaction Performance • Flexible for Customization • Multi-Application Convergence
NFC phones is X X X XX >4 16
Card emulation NFC , how it works Reader mode Contactless Card or RFID tag Device to device ultimate simplicity of Man Machine Interface
“1 $ of NFC chip in the phone will create 80 $ / year of NFC services“ Likelihood of NFC deployments mPayment - Transport - Closed systems - Visa/MasterCard Complexity of services Banks / MNOs Svce Providers Phone makers Stickers Time First Gen NFC Phones Full NFC promise 18
The Contactless Agenda • For the past three years, contactless devices have steadily out beaten classic smart card growth, representing now 25% of this segment (outside SIM Cards) • Payment is one of the blockbuster, with 100M devices delivered in 2008 and an impressive 67% growth • Contactless frees the classic smart card segment from form factor constraints, creating new opportunities • By placing convenience at the top of the concerns, c’less also supports convergence and the long overdue multi-application dream of the Smart Card industry • NFC phones will illustrate and amplify these trends
Join us! Contacts EUROSMART General Secretariat Rue du Luxembourg 19-21 B-1000 Brussels www.eurosmart.com eurosmart@eurosmart.com