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Propaganda/Persuasive Techniques

Propaganda/Persuasive Techniques. Definition—Information or ideas that are spread specifically in order to promote or hurt a cause. There are a variety of propaganda techniques:. Name-calling Emotional Appeals Card Stacking/Omission of Facts Opinions as Facts Testimonials Band Wagon

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Propaganda/Persuasive Techniques

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  1. Propaganda/Persuasive Techniques Definition—Information or ideas that are spread specifically in order to promote or hurt a cause.

  2. There are a variety of propaganda techniques: • Name-calling • Emotional Appeals • Card Stacking/Omission of Facts • Opinions as Facts • Testimonials • Band Wagon • Repetition • Glittering Generalities

  3. Name Calling • Using negative words to describe the competition • Example: The time for drastic change in education has come. Those who think any differently are ignorant fools.

  4. Emotional Appeals • An attempt to gain interest in your side of an argument by aiming directly at the reader’s heart—they use your values, beliefs and feelings to persuade. • EX. These pets are on the brink of death every day. It is with amazement that when I come across an abused animal they can still look at me with loving and trusting eyes, in the hope that I will be the one to make their life one of happiness, rather than one of misery and torture.

  5. Card Stacking/Omission of Facts • Giving the positive side of your own point of view, but leaving out important facts from the opposite view that might influence people. • Example: A major benefit of the space program is the discovery of new medicines that have resulted from space experiments. Opponents of the program just don’t care about the health of Americans. (they leave out the extreme costs of the space program)

  6. Opinions as Facts • States the opinion of the writer as a proven fact, though it is not factual • Example: The River City Raiders were clearly the best ball team in the tournament, and they should have emerged as winners.

  7. Testimonials • Presenting a famous person or a person who claims to have used a product successfully as a supporter for a product or cause. “If he thinks it’s good or if they got those results, then it must be a great product.” • Example: Jessica Simpson, Sean Combs, Alicia Keys stating that Proactive Solution cured their problems with acne. Tiger Woods and Nike golf products. Infomercials with ‘everyday people’ and their success.

  8. Bandwagon • Using words and phrases that suggest that everyone who is smart and cool knows about this or is doing this. • Examples: Millions of teens everywhere…Nine out of ten people use this product…

  9. Repetition • The advertisers bombard you with the name of the product over and over again (either by showing you the logo and/or name, or by verbally saying it over and over again). • Example—Head on

  10. Glittering Generalities • Using statements that are general, but don’t really tell you the specifics of the data or information. • 3 out of 4 dentists…which dentists are they?

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