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Commerce Technical Session: Real-Time Assessment Workshop

Commerce Technical Session: Real-Time Assessment Workshop. Thursday October 13 th 2011 1:00 to 1:50 PM EST. CAUTION…. Lets get real…. If your site is fully optimized, feel free to sleep off last night’s haze….

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Commerce Technical Session: Real-Time Assessment Workshop

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  1. Commerce Technical Session: Real-Time Assessment Workshop Thursday October 13th 2011 1:00 to 1:50 PM EST

  2. CAUTION… Lets get real… • If your site is fully optimized, feel free to sleep off last night’s haze… For the rest of us…brace yourselves for a jump-start to your site optimization journey…

  3. Your Site Optimization Journey Sherpas • David Theobald • Title: • Senior Enterprise Architect, Solution Delivery • Experience: • More than 10 years of technical architecture, web application development and consulting experience working with start-ups and Fortune 500 companies alike. • Objective: • Championed to design and implement complex, out of the box solutions for strategic customers and prospects solving website delivery pain-points and improving overall end user experience. • Jim Stathopoulos • Title: • Strategic Engagement Manager, Commerce • Experience: • The gray hairs show the 10+ yrs of working in corporate America at Whittman-Hart/MarchFIRST, Accenture, and Akamai in development, consulting, and management of initiative and operations projects. Previously a client of Akamai Objective: • What we are doing RIGHT, what we are doing WRONG and what we are MISSING Biz Ops Tech Arch The Abyss of Goals and Objectives

  4. Site Optimization is a Journey not a Destination… • Mr. Cold Hard Reality • Business wants more revenue with lower costs of doing business and ensured ROI • Marketing adopts new strategies to entice larger audiences than ever before • Web Technology landscape is constantly evolving with new best practices, techniques, browsers (and their quirks!), devices, and consumption models… • New/Increased Security risks and concerns for all retailers “Perfect Site” Summit You Your Site is constantly evolving… Don’t neglect to perform regular health checks via a solid Assessment methodology!

  5. Get out your Snuggie, its time for a (brief) Infomercial!

  6. Akamai’s Site Assessment Methodology Akamai’s dedicated team of Commerce Delivery Ninjas (patent pending) will execute a proven evaluation and review methodology for your website that provides industry insights, integration best practices and recommended areas of focus for your next implementation cycle. Delivery Ninjas

  7. Where we can help Performance, Availability and Scale

  8. So what do I get? • Onsite Interview Agenda and Working Session • Helps guide customer contact in booking the correct resources for the onsite interview meeting • Provides topic breakdown of who we need when • Through interviewing workshop, identifies “hot” topics and areas of concern to be focused on • Final Analysis Presentation • Presents completed analysis and findings in a digestible fashion • Can be used by customer as an executive summary on the project to aid in ROI discussions • Provides proposed timeline in manageable “chunks” to tackle uncovered action items and recommendations • Final Analysis Report • Presents the ‘nitty-gritty’ of the analysis; includes specific recommendations and actions to be taken by the customer along with industry best practices • Acts as the “Delivery Bible” for all future projects • Next Steps Follow up Meeting • Roadmap for the execution of the action items uncovered in the assessment

  9. Yes Please! • If you are interested in partnering with Akamai’s Commerce Delivery Ninjas, feel free to stop by our kiosk between sessions this week. • Ninjas will be on standby to discuss your questions on engagement, site pain-points and current Akamai integration strength.

  10. Back to your regularly scheduled tech programming… Thanks Steve, you will be missed!

  11. “Assessment” whazza? whozza? Yes we (you) can! Set Scope Pick Toolset Investigate Call to Action Iterative Cycle

  12. Map out the Journey • Define manageable, achievable scope or your Business will watch you fall off the stage because you went too far… • Consider setting definitive bounds by: • Typical user workflows • Type of content or “page” • Level of complexity / effort to modify • Learning curve, time and resources to review!

  13. cURL Pack Your Tools Mmm! Delicioso!

  14. Don’t Forget Your Akamai Compass • The Akamai specific Pragma request header is your best (debugging) friend! • Pragma: akamai-x-get-cache-key, akamai-x-cache-on, akamai-x-cache-remote-on, akamai-x-get-extracted-values, akamai-x-get-true-cache-key, akamai-x-check-cacheable, akamai-x-get-nonces, akamai-x-get-ssl-client-session-i,akamai-x-serial-no

  15. What am I looking for? Start Ground up… Peak Alpine Zone Base Camp • Validate static object caching • Validate downstream caching • Validate 3rd party content slowness or host that are not accelerated • Validate text compression and images “crushing” • Validate resource structure in HTML pages (CSS , JS ) • Validate cipher strength for PCI • Ensure strength of Akamai integration • Alerts/logs/reports enabled? • Is the origin “locked” down via: • SiteShield / ACLs? • Cache key obfuscation? • Web App Firewalls? • Shared secrets? • Is DR plan dusted off and in active state? • Validate granular traffic controls • Maximize Offload: • Dynamic Pages • Fragments • Widgets/Apps • Are holiday/peak/denial of service plans in place? • How are anonymous users served vs. session users? • Are embargoed countries blocked? • Validate DNS strength • Increase Offload: • error handling • redirects • marketing/e-blast landing pages • type-ahead search TIERS ARE NONEXHAUSTIVE, there’s always more!

  16. Base Camp Example – Start with Delivery Basics

  17. Direct to Origin… CLICK! Abandon Alpine Zone Example – Marketing? Come on man! Marketing E-blast! Process Request, Provide Landing Page Company Infrastructure Origin resources were consumed without any value-add or ROI Multiply this by the number of lookie-loo’s……EXPENSIVE!

  18. Mischief!!! Snoop! Peak Example – Marco? Polo…Hide Outside the Pool! Company Infrastructure FOUND YOU!

  19. Take Action on Your Findings Now that you found something to optimize… Do something about it! • Evaluate ROI of changes proposed • Trim universe of choices down to those that make the most sense • Layout changes on existing roadmap • Identify next assessment iteration timeframe and potential scope

  20. Wrap Up… Assessment • Assessments should be a vital part of your overall site health strategy • Akamai’s Commerce Delivery Ninjas are available to assist you in this exercise either one-time or on-going – contact your friendly sales executive for more information! • You (yes you!) can execute assessments by planning scope, identifying tools to leverage, investigating “hot” topics and acting on findings • Don’t forget to visit our kiosk between sessions! • Thanks!

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