1 / 18

GROUP MEMBERS: Trinh Thi Minh Hang, s3210090 Le Minh, s3160649

SERVICE QUALITY – GROUP PRESENTATION. ----------------------------------------------------------------------------------------------------------------------------------------------------------------. AL FRESCO RESTAURANT.

kalare
Download Presentation

GROUP MEMBERS: Trinh Thi Minh Hang, s3210090 Le Minh, s3160649

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SERVICE QUALITY – GROUP PRESENTATION ---------------------------------------------------------------------------------------------------------------------------------------------------------------- AL FRESCO RESTAURANT ---------------------------------------------------------------------------------------------------------------------------------------------------------------- • GROUP MEMBERS: • Trinh Thi Minh Hang, s3210090 • Le Minh, s3160649 • Nguyen ThiHoai Phuong, S3298409 • Giang Nguyen Phuong Hai, s3311542 • Dinh Tran NhatThanh, s3309933 LECTURER:Ms. Nguyen AnhThu GROUP 2

  2. HISTORY & BACKGROUND ---------------------------------------------------------------------------------------------------------------------------------------------------------------- I. HISTORY • First operated in Hong Kong in 1992 • Born in 1996 in Hanoi and then be present in Ho Chi Minh in 2003 II. COMPANY’S SERVICE PRODUCTS: • Food and beverage, • especially Mexican & Italian food The Al Fresco’s Group Vietnam ----------------------------------------------------------------------------------------------------------------------------------------------------------------

  3. TARGET MARKET & STRATEGY ---------------------------------------------------------------------------------------------------------------------------------------------------------------- • Focus Strategy: Fully focused (Service & Market focused) • Categories of Services: People Processing ----------------------------------------------------------------------------------------------------------------------------------------------------------------

  4. POSITIONING MAP ---------------------------------------------------------------------------------------------------------------------------------------------------------------- HIGH PRICE Pacharan Vasco Mexico Lindo Le Sud Gaudir Al Fresco LOW VARIETY OF FOOD HIGH VARIETY OF FOOD Lahabana La Cantina LOW PRICE

  5. CUSTOMERS SERVICE ENCOUNTER ---------------------------------------------------------------------------------------------------------------------------------------------------------------- EMPHASIZES ENCOUNTERS WITH SERVICE PERSONNEL HIGH AL FRESCO EMPHASIZES ENCOUNTERS WITH PHYSICAL SERVICE ELEMENTS LOW ----------------------------------------------------------------------------------------------------------------------------------------------------------------

  6. SERVUCTION SYSTEM ---------------------------------------------------------------------------------------------------------------------------------------------------------------- Table, room Reception Kitchen Parking ----------------------------------------------------------------------------------------------------------------------------------------------------------------

  7. FLOWERS OF SERVICES ---------------------------------------------------------------------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------------------------------------------------------------------------

  8. BRANDING ---------------------------------------------------------------------------------------------------------------------------------------------------------------- • Al Fresco restaurant is a small, mono brand inside the Al Fresco group Hanoi's Community Produced Local Guide Diachiso The Al Fresco’s Group Vietnam Bua An Viet ----------------------------------------------------------------------------------------------------------------------------------------------------------------

  9. PLACE - SERVICE DELIVERY ---------------------------------------------------------------------------------------------------------------------------------------------------------------- • CUSTOMERS VISIT SERVICE SITE • Number of restaurants: 6 in HCMC, 1 in Hoi An, and 7 in Hanoi • Operating hour: Every day 8:30 am – 11 pm (Except national holidays) • Customers can either stay or do take-away • II. SERVICE PROVIDERS GO TO CUSTOMERS • Menu available on website with call number • Seven days a week 8:30 am – 11 pm • Free delivery within 5km of restaurant • → Use of personal channel ----------------------------------------------------------------------------------------------------------------------------------------------------------------

  10. PROMOTION ---------------------------------------------------------------------------------------------------------------------------------------------------------------- COMMUNICATION STRATEGIES • Advertising • Sales promotion • PR ----------------------------------------------------------------------------------------------------------------------------------------------------------------

  11. PRICING APPROACH VALUE-BASED PRICING ---------------------------------------------------------------------------------------------------------------------------------------------------------------- QUALITY AND VALUE • Australian fresh ingredients • Mexican or Italian recipes • High-quality and distinctive taste • Well-trained staff • Free delivery • Serving All day PRICE RANGE • Foods: VND 60,000 – 300,000 • Desserts & Drinks: VND 35,000 – 100,000

  12. GOOD VALUE PRICING SAME VALUE FOR LESS PRICE ---------------------------------------------------------------------------------------------------------------------------------------------------------------- HIGH-LOW PRICING • Frequent Promotion • Lower price if buying ‘larger-than-life’ portions VIP Cards

  13. RECOMMENDATIONS ---------------------------------------------------------------------------------------------------------------------------------------------------------------- • Parking lot should be wider and separated from restaurant • Improve hospitality communication: • Train staff to be more friendly • Change toilet location • Establish feedback areas on restaurant & website • Provide more links via Advertising and PR • Official Commercial • Facebook, Blogs, Online and Print newsletters ----------------------------------------------------------------------------------------------------------------------------------------------------------------

  14. REFERENCES ---------------------------------------------------------------------------------------------------------------------------------------------------------------- Anyarena, < http://anyarena.com/>, viewed 18 November 2011 Bua An Viet, <http://www.buaanviet.com/restaurant/page/2>, viewed 18 November 2011 Diachiso, <http://diachiso.vn/ha-noi/dong-da/huynh-thuc-khang/13/pepperonis>, viewed 18 November 2011 Hanoi's Community Produced Local Guide, <http://newhanoian.xemzi.com/en/spot/367/papa-joes-cau-go-hanoi> , viewed 18 November 2011 La Cantina Saigon, < http://www.lacantinasaigon.com>, viewed 18 November 2011 La Habana, <http://www.lahabana-saigon.com>, viewed 18 November 2011 The Al Fresco’s Group Vietnam, < http://www.alfrescosgroup.com/en>, viewed 18 November 2011 LeSudGaudir, < http://lesudgaudir.com.vn>, viewed 18 November 2011 Pacharan Tapas & Bodega Saigon, < http://www.pacharan.com.vn>, viewed 18 November 2011 Vasco’s Bars & Restaurants, < http://www.vascosgroup.com>, viewed 18 November 2011 Vietnammm, < http://www.vietnammm.com/vn/restaurants/mexico-lindo>, viewed 18 November 2011 ----------------------------------------------------------------------------------------------------------------------------------------------------------------

More Related