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New York Pizza How to Find the Best

New York Pizza How to Find the Best. Jared P. Lander Columbia University December 3, 2008. What is New York Style?. What is New York Style?. Charring and air bubbles around the crust. What is New York Style?. Thin Slices. Charring and air bubbles around the crust. What is New York Style?.

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New York Pizza How to Find the Best

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  1. New York PizzaHow to Find the Best Jared P. Lander Columbia University December 3, 2008

  2. What is New York Style?

  3. What is New York Style? Charring and air bubbles around the crust

  4. What is New York Style? Thin Slices Charring and air bubbles around the crust

  5. What is New York Style? Thin Slices Just the right bend for folding Charring and air bubbles around the crust

  6. Family Tree

  7. Family Tree Lombardi’s (1905)

  8. Family Tree Lombardi’s (1905) Totonno’s (1924)

  9. Family Tree Lombardi’s (1905) Totonno’s (1924) John’s of Bleecker (1929)

  10. Family Tree Lombardi’s (1905) Patsy’s (1933) Totonno’s (1924) John’s of Bleecker (1929)

  11. Family Tree Lombardi’s (1905) Patsy’s (1933) Totonno’s (1924) John’s of Bleecker (1929) Grimaldi’s (1990)

  12. The Data • MenuPages.com has menus, ratings, locations and price information for nearly 700 restaurants tagged as pizza in Manhattan and parts of Brooklyn • Slice, a pizza blog, has a definitive listing (and maps) of coal pizzerias • An exhaustive Google search provided wood classifications

  13. The Data

  14. Rating Histogram

  15. Ratings Breakdown

  16. Model for Rating • logit(Rating/5.5) ~ 0.77571 – 0.1782*AreaMidtown • Coefficients: • Estimate SE t-value Pr(>|t|) • (Intercept) 0.60326 0.20090 3.003 0.00278 ** • AreaMidtown -0.17801 0.06628 -2.686 0.00743 **

  17. Model for Rating • logit(Rating/5.5) ~ 0.77571 – 0.1782*AreaMidtown • Wald test • Model 1: logit(Rating/5.5) ~ Area • Model 2: logit(Rating/5.5) ~ 1 • Res.Df Df F Pr(>F) • 1 640 • 2 643 -3 2.8195 0.03826 * • Perhaps is more appropriate due to its simplicity and the minimal impact of the lone coefficient in the model • Maybe all pizza is for the most part pretty good

  18. Ratings Breakdown One Sided P-Value .020 .005 .006

  19. Review Count Use the number of reviews as a proxy for popularity Why do people frequent these pizzerias in the first place?

  20. Number of Reviews by Area

  21. Number of Reviews by Fuel

  22. Number of Reviews by Price

  23. Reviews Histogram Approximately Poisson

  24. Model for Review Count • Number.Reviews ~ 3.826 + 0.157*AreaUptown – 1.641*FuelGas – 0.734*FuelWood - 0.545*PriceExpensive + 0.119*FuelGas:PriceExpensive + 0.670*FuelWood:PriceExpensive • (Poisson Regression) • Coefficients: • Estimate SE z-value Pr(>|z|) • (Intercept) 3.82693 0.05899 64.876 < 2e-16 *** • AreaUptown 0.15733 0.02156 7.297 2.94e-13 *** • FuelGas -1.64163 0.06019 -27.273 < 2e-16 *** • FuelWood -0.73476 0.08884 -8.271 < 2e-16 *** • PriceExpensive -0.54561 0.07919 -6.890 5.60e-12 *** • FuelGas:PriceExpensive 1.11908 0.08289 13.501 < 2e-16 *** • FuelWood:PriceExpensive 0.67017 0.10819 6.195 5.85e-10 ***

  25. Model for Review Count • Number.Reviews ~ 3.826 + 0.157*AreaUptown – 1.641*FuelGas – 0.734*FuelWood - 0.545*PriceExpensive + 0.119*FuelGas:PriceExpensive + 0.670*FuelWood:PriceExpensive • (Poisson Regression) • Wald test • Model 1: Number.Reviews ~ Area + Fuel + Price + Price * Fuel • Model 2: Number.Reviews ~ 1 • Res.Df Df F Pr(>F) • 1 637 • 2 643 -6 309.94 < 2.2e-16 ***

  26. Fitted Values Coal and then wood dominates! All pizzerias on this list are categorized as expensive Both Uptown and Downtown

  27. Lombardi’s Di Fara Joe’s John’s of Bleecker Totonno’s (Coney Island) Vinny Vincenz Pizza 33 No. 28 Patsy’s (East Harlem) Artichoke Maffei’s New York Pizza Suprema Una Pizza Napoletana Franny’s Top Pizzerias

  28. Conclusions

  29. Conclusions • Coal ovens attract large crowds and the higher prices are worth paying

  30. Conclusions • Coal ovens attract large crowds and the higher prices are worth paying • The old adage about pizza is true: “Even when it’s bad, it’s still good.”

  31. Blogosphere Slice Serious Eats Midtown Lunch Revolution Computing NBC New York

  32. Jared’s Picks Pie: Margherita: Neapolitan: Upscale: Largest: John’s of Bleecker Pizza 33 Joe’s (Carmine St.) Kesté Koronet Artichoke Vinny Vincenz Maffei’s New York Pizza Suprema Crocodile Lounge* Specialty: Specialty: Grandma: Upside Down: Cheapest: * Free with purchase of beer

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