1 / 17

The Murphy Agency

The Murphy Agency. www.themurphyagency.com. 1. John Murphy: President. 2. HubSpotter Since June 30. 3. Number of HubSpotter Powered Clients : Getting There / 3 opportunities to pursue. Success: 454 views, 7 leads in July.

kalb
Download Presentation

The Murphy Agency

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Murphy Agency www.themurphyagency.com 1 John Murphy: President 2 HubSpotter Since June 30 3 Number of HubSpotter Powered Clients: Getting There / 3 opportunities to pursue Success: 454 views, 7 leads in July

  2. Located in Cleveland/Akron Ohio, we are moving away from print production and traditional marketing to Inbound Marketing. • What is Inbound Marketing? • why is Inbound Marketing necessary to be successful in business today? • What is HubSpot? • How does HubSpot help your customers do inbound marketing more effectively?

  3. How does having an agency partner add value to your HubSpotexperience? • Training in using the software and learning the methodology • We can help customize HubSpotToFu content and produce other graphics for their site • Content creation! • How do you help your customers succeed with HubSpot? • How does it ensure long-term, sustainable success with Inbound Marketing

  4. The Murphy Agency G P C T 1 Goals For HubSpot: Double revenue in 18 months. Get 6 clients on retainers. Hire more people. 2 Plan/Strategy: Add Inbound Marketing as a channel for leads/conversions. Continue with other marketing strategies: public speaking, networking, referrals, targeted DM and advertising. 3 Challenges You Faced Before HubSpot No way to measure client success. Can’t create landing pages, CTAs, emails easily. No way to integrate social media. Timeline 1-2 retainer clients by EOY – then add one per quarter

  5. Dashboard shows what you’ve been working on lately. There is a direct relationship between your inbound marketing activity and the results you see in terms of page views, conversions, etc.

  6. The Murphy Agency Favorite HubSpot Resources 1 Personal Coaching during Onboarding 2 Online Training Resources 3 HubSpot-related LinkedIn Groups Specific Sales Methodology Training

  7. Personal Coaching during Onboarding 1

  8. Online Training Resources ••••••• 2

  9. HubSpot-related LinkedIn Groups LinkedIn Resources: Groups for VARs to Join –Lots of good information gets shared here. 3

  10. HubSpot-related LinkedIn Groups 3

  11. Best LinkedIn Group to monitor when onboarding! 3

  12. Specific Sales Methodology Training Having a proven sales process handed to you is huge!

  13. I created binders for the slides I downloaded to act as study guides.

  14. I keep the sales methodology posted nearby as a reminder. (The ugly wallpaper was the landlord’s idea! Don’t blame me.)

  15. Check Us Out: www.themurphyagency.com

More Related