The Power of Presentation by Michael Ferrera

1. The Power of PresentationbyMichael Ferrera National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower Communicating with Color

2. Agenda National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower • Business Professional Essentials • Communicating with Color and Why • Effective Lady Essentials Hair | Make Up | Jewelry • Effective Gentleman Essentials Suits | Accessories | Grooming

3. Information National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower • When are our first impressions with people created in our minds? • With 2-4 seconds. • Not 30 or 15 seconds. Sometimes we do not even have the much time in front of people. • Books are often judged by their and so are we. • Using color in your attire can set the mode before you begin speaking . • Always be at your best!!

4. Business Professional Essentials National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower • The key for gentlemen is to be original and create your own image. Colors, patterns, etc. Essentials to remember: be neat and organized. • Ladies, can be professional without a suit. - Bonus is, you have more options males! - Skirt Suit - Pant Suit has become more popular in today’s workforce - A dress but only if you intend on wearing a blazer or jacket - Opt to wear nylons complementary to your attire or flesh tone for first interactions - Whatever you do choose to wear, you want to be fully covered with a jacket or cardigan

5. Using Color National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower • Match with colors next to each other. • Match with colors across from each other. • Match with same color but with a different shade or hue.

6. Great Interview Colors National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower • These are very calm a peaceful colors. • Very welcoming colors to the recipient . • It shows an “out of the box” thinking.

7. Communicating with Color National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower Black: “I'm good a networking with decision makers.” “You can use me on your team.” Great when business needs to be completed. Suits, pants, skirts. Navy Blue: “I’m credible, trustworthy and effective!” In a suit navy blue makes a positive professional impression. Good for interviews, big corporate meetings, meeting with clients. Pants, jackets and suits. Light Blue: “I can be stable” puts others at ease. Great when in a first meeting or networking. Great for blouse, sweaters, jewelry and accessories. Burgundy: I am refined, mature, and can handle myself in groups. Great in jackets, or shirt suit. Group settings, board meetings. Great for shoes.

8. Communicating with Color National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower Lavender: I’m great with other women as well as professional men. I think “out side the box.” I’m creative and unique. Great for blouses, sweaters. Red: “I want to be remembered. I’m powerful and worth listening to!” Good for groups and presentations. Pink: “I’m young spirited, stylish and energetic!” The brighter the pink the more attention. The soft pink is a more assuring demeanor. Shirts, sweaters, pins, broach. White: I’m clear, clean, and reliable. Give the appearance of being refreshed and professional. Great for shirts, scarves, shawls.

9. The Look National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower

10. Communicating with Color National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower

11. Communicating with Color National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower

12. Communicating with Color National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower

13. The Look National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower

14. Communicating with Color National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower

15. Communicating with Color National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower

16. Communicating with Color National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower

17. Effective Lady Essentials National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower • Use make-up to “accent” your natural features and beauty. • Short nails, neutral tones or French-Tip give great signs. • Eyes, mouth and hands are communication tools for ladies. Therefore, you do not want your color to distract from your listener. • Hair shoulder length or lower can be worn down. • When you are subtle with your extreme style the right people will notice.

18. Effective Lady Essentials National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower • Keep it simple in suits but add color with shirts. Black, Gray, Navy, Tan, Brown • Shoes and belt should match, but also handbags and accessories. • Hosiery should be skin tone or same shade of outfit. • Be confident in your decision if you choose to go without nylons. • Patterns in outfits are strategic and can enhance your image.

19. Effective Gentleman Essentials National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower • Fit is the most important. Style will follow fit. • Colors, Collars, French cuffs and so forth are all personal preference. • Collar options, tips and Ideas. • Just like you can get a suit tailored you can have your shirts tailored as well.

20. Effective Gentleman Essentials National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower • Ties • Tie clips • Handkerchiefs • Bowties • Cuff links • Ascots • Scarves • Etc.

21. Questions… National Urban League Young Professionals 2012 Whitney M Young Leadership Development Conference Project Lead, Learn, Grow & Empower www.PerfectGentlemanOnline.com ferrera@michaelferrera.com @MichaelFerrera @MichaelFerrera Facebook.com/MichaelFerreraTheBrand Linkedin.com/in/MichaelFerrera

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